Foreword
There is a small business called "Desheng Western-style Building" in the south, which is inconspicuous, but it has amazing results!
Desheng Building, which has only been open for 27 years, has developed into an enterprise with 1,000 employees and an output value of 600 million yuan, and is known as one of the most successful management cases in the world!
In this fiercely competitive business world, the unique business model and corporate culture of "Desheng Western-style Building" have attracted much attention, what is their secret?
No employee has been diagnosed with cancer for 27 years
Nie Shengzhe is the founder of Desheng Mansion and has always adhered to a belief:The development of an enterprise is inseparable from the well-being of its employees.
This belief was fully embodied from the moment he decided to establish an in-house canteen.
He promised to provide all migrant workers with three meals a day free of charge, rain or shine.
**10,000 Fans Incentive Plan Nie Shengzhe knows that for hard-working migrant workers, the importance of a healthy diet is self-evident.
Therefore, he is very clear about the business philosophy of the canteen:The canteen must be public welfare and not for profit;
It is necessary to deeply understand and take care of the living needs of migrant workers; Insist on providing nutritious and balanced meals to ensure the health of employees;
At the same time, the hygiene of the canteen and the feedback of employees must also be taken into account.
The practice of these business philosophy has made the canteen a warm harbor in the hearts of employees.
However, the operation of the canteen is not without costs, and the annual loss is around 2 million, but this has not shaken Nie Shengzhe's determination.
Because he saw the results:The health of the employees is generally good, and there has not been a single case of cancer in the years, which is the best reward for his persistence.
In addition to the canteen, Nie Shengzhe has also made great achievements in employee welfare and management strategies, he implements a good rest system to ensure that employees have enough rest time;
Organize regular physical examinations for employees and care about their health level; His management style is concise and powerful, reducing the number of people in management and making decisions more direct and effective; Pay attention to the employment of technical personnel, because they are the backbone of enterprise development.
Nie Shengzhe has his own unique views on the road of business management, he has visited many other enterprises, and found a lot of lessons to learn from, and at the same time, he is also aware of the disadvantages that can be brought about by too much power in management.
In order to prevent this from happening, he strictly controlled the power of the management and took a series of measures to protect the company's interests from being harmed.
He not only cares about the life and health of his employees, but also integrates this care into the corporate culture. It is this people-oriented management concept that makes Desheng Mansion stand tall in the fierce market competition and become a model in the industry.
The quality is strictly controlled
Nie Shengzhe's original intention in establishing Desheng Mansion was to improve the quality of work of workers and provide employment opportunities and on-the-job training for migrant workers.
He believes that through training and education, employees can be equipped with excellent skills and thereby improve their quality of life.
Nie Shengzhe attaches great importance to the training and management of employees, he not only explains the work content and steps to employees in detail, but also is committed to cultivating those outstanding talents who are down-to-earth and willing to work conscientiously and responsibly.
In addition, he has carefully compiled a comprehensive employee handbook that has been used by other companies for its usefulness and systematization.
In the production process of products, Desheng Mansion always adheres to strict requirements for details and quality.
Whether it is material selection or construction, every step is perfected to ensure the best performance of the building materials, especially their stability and safety.
Nie Shengzhe is well aware that for wood-steel houses, the importance of safety and stability is self-evident, and any omission can lead to catastrophic consequences.
Therefore, he promised".70 years warranty, 100 years of use".This commitment is particularly rare and admirable in the industry.
Nie Shengzhe's management style is known as "the most stupid", but this "stupidity" just reflects his persistent pursuit of quality and deep sense of responsibility for customers.
Under his leadership, Desheng Mansion has established strict quality control standards, for example, the requirements for nail spacing are accurate to the millimeter, and any deviations must be reworked.
This strict control of details makes the product quality of Desheng Mansion among the best in the industry.
In terms of daily operation and management, Desheng Mansion always insists on paying attention to every detail of services and products.
For exampleSeemingly insignificant details such as having to ensure a smooth and clean surface when laying floors and painting in full sunlight to avoid color differences are the key to winning the trust of customers.
The company's humanized management of employees is also a major feature, Nie Shengzhe always from the position of employees, care about their work and life, and strive to create a harmonious working environment.
The establishment of Desheng Western-style Building
In the Chinese business community, Desheng Mansion has won wide acclaim for its excellent product quality and unique corporate culture.
The founder of this company, Nie Shengzhe, was born in an ordinary rural family, and his growth experience and firm belief have injected a strong impetus into the development of Desheng Western-style Building.
Nie Shengzhe's father was a water conservancy expert, but in that special period, he passed away with regret, leaving the young Nie Shengzhe to return to the countryside to live.
This experience made Nie Shengzhe deeply appreciate the hardships of peasant life, and also made him full of respect for labor.
In order to realize his dream, Nie Shengzhe chose to study abroad to learn business management knowledge.
During his overseas studies, he traveled to more than 40 countries, visited various well-known enterprises, and learned advanced management experience and models.
During his visits to Germany, Japan and other countries, Nie Shengzhe found that the key to the popularity of the products of these countries lies in their impeccable quality.
This made him realize that in order for the company to be invincible, it must develop high-quality products.
After returning to China, Nie Shengzhe entered some well-known enterprises to work in some well-known enterprises with the rich experience and funds accumulated overseas, and further accumulated valuable experience.
In the process of applying for a job, he deeply felt that Chinese companies were too eager for fame and fortune and ignored the importance of product quality.
So, he made up his mind to create a company that truly cares about product quality and fairness to its employees.
After hard work, Nie Shengzhe founded Desheng Building, this company from the day of its birth, adhere to the product quality as the core, pay attention to technology research and development, hire a special team to carry out product inspection, and regularly correct and improve.
Nie Shengzhe's craftsman spirit has made the product quality of Desheng Mansion widely recognized by consumers.
In terms of enterprise management, Nie Shengzhe is also unique. He pays attention to the training and development of employees, especially migrant workers, who he believes are malleable talents and can become excellent employees as long as they are given proper training and systems.
This people-oriented management concept makes Desheng Mansion stand out in the industry and become an enterprise with unique charm.
Today, under the leadership of Nie Shengzhe, Desheng Mansion has developed into a fast-growing enterprise, and its products have been highly praised in the market.
Management mode
In today's society, the development and profitability of a business is often seen as a measure of success, and this basic understanding has remained the same despite the changing times.
The importance of management is self-evident, it is the cornerstone of business operations, and it exists in almost every organization.
Among the many enterprises that follow the modern management concept, Desheng Mansion is undoubtedly a unique example.
Desheng Mansion is a Chinese enterprise with a history of about 27 years, with an annual output value of up to 600 million yuan.
It stands out not because of the advanced economic or managerial theories it follows, but because it just so proves that these theories are not perfect.
The biggest highlight of Desheng Mansion is its corporate culture, whose core values include "honesty, hard work, love, and no shortcuts".
Interestingly, of these four principles, it seems that only "honesty" and "diligence" are directly related to the economic efficiency of the enterprise.
In contrast,"Caring" and "no shortcuts".These two principles seem to be more appropriate to educate young people than to guide business operations.
In the context of most enterprises striving to pursue more profits through innovation and the introduction of new management models, Desheng Western-style buildings have chosen the opposite path - adhere to the most traditional management model.
The relationship between the company and its employees is very simple and straightforward: Employer vs. employee. The sales staff is scarce, the number of managers is limited, and the vast majority of employees are responsible for performing specific tasks.
The division of labor in each department is clear, the working hours are strictly regulated, and employees are not allowed to work excessive overtime, which is a seemingly simple method, but it has achieved good results in practical application.
Desheng Building's focus on employee safety is also different, and the company has set up a canteen at the construction site and requires all employees to eat in the company.
In addition, the canteen has strict rules regarding the handling of ingredients, for example, all dishes must be soaked for a certain period of time before cooking, and seafood and meat are also processed in detail.
What's even more surprising is that the company prohibits employees from buying drinks on the side of the road, and while these regulations have resulted in a loss of nearly 2 million yuan a year for the canteen, they reflect the importance that the company attaches to employee welfare.
Conclusion
The existence of Desheng Mansion makes us think about a question:Are traditional management methods still applicable in the current business environment?
Obviously, the success of Desheng Mansion shows that even with the rapid development of science and technology, traditional management methods still have their value.
The key is how to balance efficiency and the human touch of employees, so that the two complement each other and work together to drive the business forward