During this year's Spring Festival, the Jinshan District Bureau of Culture and Tourism launched a series of activities with the theme of "Ancient Town for the New Year" focusing on the New Year of the Dragon, guiding various cultural and tourism venues to launch more than 40 cultural and tourism activities in 6 major sectors, covering many fields such as cultural and artistic performances, tourism and leisure consumption, and cultural exhibitions.
Many citizens and tourists gather in Jinshan to experience a variety of interesting New Year fancy games and feel the prosperous New Year. From Chinese New Year's Eve to the eighth day of the new year, the whole district receives tourists66.540,000 person-times, among which the A-level scenic spot receives tourists35.20,000 people, the average daily number of tourists received increased by 24% year-on-year compared to 20235%。
Cultural and tourism activities are wonderful
During the Spring Festival holiday, various scenic spots and scenic spots in Jinshan have launched a series of activities with the theme of the zodiac "dragon", combining trendy entertainment, interaction and publicity methods with traditional New Year's flavor and folk customs, so that the majority of citizens and tourists can spend a festive and strong "Chinese New Year".
Fengjing Ancient TownThe ancient town lantern show with the theme of "Dragon Walk Fengjing Happy New Year" was launched, which lit up the night scene of the ancient town for the New Year, and carried out the "Dragon Hunting" check-in activity to attract citizens and tourists to participate in interaction.
Lv Xiang Fruit ParkThe activity of "collecting dragons and sending blessings" was carried out, and around the national intangible cultural heritage Xiaobailong beliefs and customs, folk experience activities such as making white dragon cakes, dancing small white dragons and dragon-shaped homespun cloth stickers DIY were launched, which were welcomed by citizens and tourists.
Lang Ha Country ParkThe 6th Folk New Year Festival was held, and New Year's paintings, paper-cutting and other activities attracted a large number of tourists from Shanghai and Zhejiang to participate.
Jinshanzui Fishing VillageThere are special activities for the Year of the Dragon to make sachets and "fluid dragons" for the Year of the Dragon, as well as a folk experience project to weave fishing nets and make models of sampan boats, and the strong flavor of the New Year is spread to every corner of the old street. Wu Xuehong, deputy general manager of Shanghai Shanyang Tourism Development Co., Ltd., said that during the Spring Festival this year, Jinshanzui Fishing Village Scenic Area received a total of 4 tourists30,000 people, an increase of 169%。
Blossom Sea Ecological ParkUshering in the Plum Blossom Festival, the unique landscape created by 30,000 plum blossoms is loved by tourists.
In addition,District LibraryA variety of activities have been prepared to bring readers a cultural feast full of New Year's flavor and bookishness. District Cultural Centerstaged the Shanghai opera "Huang Baomei", leading the audience to evoke the memory of the times. District MuseumContinue to promote "So Many Delicate Rivers and Mountains - Baijiao Calligraphy Art Special Exhibition" to bring a feast of calligraphy and painting to the audience. District Intangible Cultural Heritage Protection CenterLaunched the theme activity of "Printmaking and Painting Mythical Beasts to Welcome the New Year", inviting visitors to experience the rubbing of dragon prints and feel the charm of Jinshan's intangible cultural heritage.
The market consumption is full of vitality
During the Spring Festival, Jinshan's tourist attractions and country houses launched the Spring Festival-themed cultural and tourism activities of "Happy Bay Area Carnival and Happy New Year", and launched a variety of content promotion activities and measures to benefit the people with rich content such as joint ticket discounts, theme markets, and special activity experience coupons, so as to stimulate consumption vitality.
Sun Haimei, head of the Industrial Development Section of the Jinshan District Culture and Tourism Bureau, said: "The Duoyun Academy (Fengjing Store), which opened before the Spring Festival, is a multi-functional space integrating study, exhibition hall, café, cultural and creative industries, bringing readers a new reading enjoyment. During the Spring Festival, the store received a total of 140,000 person-times, sales reached 1040,000 yuan. ”
The market is running smoothly and orderly
In accordance with the requirements of the "Nine Musts for the Safety Management of Tourist Attractions" and the "Measures for Preventing Congestion during the Peak Period of Tourist Attractions", the District Bureau of Culture and Tourism will do a good job in the orderly opening and safe production of various cultural and tourism venues during the Spring Festival, and require all cultural and tourism enterprises to implement the requirements of safety management, enrich the supply of holiday tourism, and strengthen the flow management of scenic spots. During the holiday, the market operated smoothly and orderly, and there were no major safety accidents and tourism complaints.
Part of the information: Cultural tourism Jinshan.
Reporter |Lv Yao, Ni Yanqing.
Photography |Jin Yanling, Zhang Pengyuan.
Correspondents |Shangguan Wenjie.
Edit |He Xiaoyan.
Editor-in-charge |He Xiaoyan Shen Yanfei.
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