The impact of the Messi incident on J&T Express is obvious, not only the brand image has been damaged, but the stock price has also appeared in the short term** However, this does not necessarily mean that J&T's domestic development will be hindered by this.
First of all, the market share of J&T Express in China is close to 11%, and the geographical coverage rate of counties and districts is as high as 98%. This means that J&T has established a considerable business foundation in China and has strong competitiveness.
Secondly, J&T Express has been working hard to improve service quality and customer satisfaction. According to the State Postal Administration, J&T's average complaint rate has continued to decline steadily in recent years, and in the first half of 2023, its average complaint rate is only 06, much lower than the industry average of 67。This shows that the improvement of J&T's service quality is obvious to all, which is beneficial to its development in China.
Finally, the market value of J&T Express has reached 13940.8 billion Hong Kong dollars, and the stock price is still rising. This shows that the capital market is optimistic about the prospects of J&T Express.
To sum up, although the Messi incident has had a certain impact on J&T Express, the development prospects of J&T in China are still worth looking forward to. Of course, J&T also needs to learn from this and improve its PR strategy to avoid similar incidents from happening again.