During the Spring Festival holiday in 2024, the Liupan Mountain Red Army Long March Tourist Area seized the favorable opportunity, planned in advance, took up all posts, carefully organized and reasonably arranged, grasped safe production, held cultural and tourism activities, strengthened publicity and marketing, and created a safe, harmonious and joyful Spring Festival tourism environment for the majority of tourists, fully demonstrating the temperature, height, speed, strength and heat of the red tourist attractions, and presenting a Spring Festival cultural and tourism feast with strong New Year's flavor, distinctive characteristics, warm heart and rich heart, safety and civilization for the majority of tourists. Attracting tourists from inside and outside the region during the Spring Festival, the number of tourists and tourism revenue increased significantly year-on-year.
Approaching the holiday, the Liupan Mountain Red Army Long March Tourism Area organized publicity and promotion activities, made full use of TV, newspapers and the Internet, WeChat (WeChat**) Douyin, etc., took the lead in releasing the team's New Year's greeting publicity**, and organized all employees to mobilize employees' families and relatives and friends, make full use of the circle of friends to help holiday tourism heat up, and create a strong atmosphere of "prosperous New Year".
Strengthen supervision and build a strong line of defense
In the face of the peak of tourism during the Spring Festival, the scenic spot makes full use of the smart tourism management platform to strictly control the total number of tourists during peak hours, guide tourists to visit the peak and wrong line, scientifically optimize the tour route of the scenic spot, prevent excessive gathering and congestion, strengthen linkage and joint defense, and conscientiously organize various training and drills such as fire protection in public areas, fire prevention in forest areas, earthquake prevention, traffic accidents, and personal accident rescue, so as to rectify and eliminate potential safety hazards in a timely and efficient manner. Strengthen investment in safety production, conduct pre-job tests for drivers every day, strengthen the inspection of roads, battery cars and other scenic infrastructure to eliminate potential safety hazards and stick to the safety line of defense.
Do a good job of quality service with heart and affection
The scenic spot has always adhered to the working concept of "serving tourists and satisfying tourists", and interprets the responsibility of the people in the scenic spot with dedication and sincerity. During the Spring Festival, do a good job in tourist consulting services, answer questions and solve problems for tourists from time to time, promote civilized service, and gradually run through the "five" consciousness of "everyone is a waiter, everyone is a receptionist, everyone is a propagandist, everyone is a safety officer, and everyone is a combatant" to all aspects of reception service.
Celebrate the Chinese New Year with tourists
On the first day of the first lunar month, the Liupan Mountain Red Army Long March Memorial Hall and the scenic spot jointly held a sacred and solemn national flag-raising ceremony to welcome the first dawn of the Year of the Dragon.
On the third day of the first lunar month, the Liupan Mountain Red Army Long March Memorial Hall and the scenic spot jointly held the 2024 "Dragon Dance Xiangrui Liupan Mountain Memorial Hall" and guess lantern riddles, make Liupan Mountain paintings, stamp the memorial hall seal, explore the collection with fiery eyes, educate newcomers in red culture (the little red star docent explains the red story for tourists), welcome the Year of the Dragon Liupan, and pass on red culture from generation to generation (dragon hats, dragons, etc.) series of activities.
On the morning of February 14, on the fifth day of the Lunar New Year, the scenic spot vigorously cooperated with the 2024 "Forge the Sense of Community of the Chinese Nation, National Fitness New Year" series of activities to promote consumption and the "Longteng Liupan Vitality Longde" New Year's climbing activity hosted by the Longde County Party Committee and the county, which kicked off the prelude to the New Year fitness activities. Nearly 1,000 cadres and workers, mountaineering enthusiasts and the masses from all relevant units in the county gathered in Liupan Mountain to sing "Singing the Motherland". The event was reported by CCTV (news live broadcast room), China News Network, Sohu News Network, Ningxia TV Station, Ningxia National Fitness Platform, Longde County Rong ** Center, etc., and became the highlight and hot spot of winter tourism in the region and abroad.
Wonderful Spring Festival activities, orderly reception, and intimate service ...... sticking to the postLiupan Mountain in the Spring Festival is booming!
*: Ningxia Liupan Mountain Red Army Long March Tourist Area.