In recent years, under the multiple stimuli of continuous favorable policies, consumer awareness improvement, and technological updates and iterations, the hearing aid track has gradually been ignited, and the market competition has become more and more fierce. As one of the first pioneers in China to invest in the research of "domestic hearing aids" in the early days, Xinsheng Technology has been deeply involved in the industry for 20 years, and has a strong momentum of development.
In the past 2023, Xinsheng Technology has made great strides on the road of high-quality development, and countless bits and pieces of struggle have converged into a force that continues to move forward, reflecting the vitality of Xinsheng with perseverance and thousands of weather.
Innovate and break through, show professional strength
Ali Health data shows that in the first hour of Tmall Double 11 pre-sale, the transaction volume of hearing aids increased by 425% year-on-year. Consumers are increasingly inclined to use the family as a scene for diagnosis and treatment, and the consumption characteristics of nursing care have brought hearing aid products into more families. However, how to make the sound "lossless" into the ears wearing hearing aids is still a technical problem that the industry needs to break through.
In 2023, under the leadership of founder Yu Shihu, Xinsheng Technology will have a deep insight into the times and situations, and dialectically grasp the crisis and opportunity. For a long time, we have promoted the continuous upgrading of products, and finally ushered in a heavy harvest.
With strong product R&D and innovation hard power, the scarf series of Xinsheng hearing aids in 2023 has been approved by the Fujian Provincial Food and Drug Administration, and the products comply with the latest GB97061-2020 Standard! At the same time, the scarf series of hearing aids realizes direct audio transmission between hearing aids and electronic products through wireless Bluetooth transmission technology, which is a breakthrough from 0 to 1, which can help the hearing-impaired easily integrate into modern Internet life.
Appeared at the exhibition and attracted the attention of the industry
With the acceleration of the aging trend, the problem of "aging" of the Chinese population is becoming increasingly prominent, various "ageing" policies are also increasing, and the "aging" upgrade demand of smart products is becoming increasingly urgent. In order to allow science and technology to better serve the elderly and realize smart elderly care and smart ageing, in 2023, Xinsheng Technology will go to many exhibitions at home and abroad, from south to north, not afraid of thousands of miles, and bring scientific and technological "smart" solutions for the elderly.
In March, Xinsheng Technology was invited to participate in the GAS 2023 China International Audio Industry Conference, and brought a special sharing with the theme of "Personal Intelligent Listening System" in the hearing aid sub-forum; In June, as one of the representatives of five enterprises in Xiamen, Xinsheng Technology attended the Haichuang Conference for the first time to display the latest scientific research and technological achievements, which were reported by many ** newspapers and networks such as "Xiamen **", "Xiamen Evening News" and "Strait Herald", which attracted widespread attention and praise.
At the same time, Xinsheng Technology has also appeared in many exhibitions such as CES2023 online exchange meeting, CMEF 2023 China Medical Equipment Exhibition, China International Welfare Expo and China International ** Expo (CR Expo), bringing hearing aid products for the elderly, which has become a highlight of the exhibition and attracted the attention of many exhibitors.
Since its establishment 20 years ago, Xinsheng Technology has been focusing on products for the elderly, from product design to user experience, paying attention to every detail, and trying its best to improve the happiness and sense of security of the elderly in the use of products.
The road of public welfare does not stop
According to the statistics in the "Current Situation and Development Trend of Hearing Health in China", about 1 3 of the elderly over 65 years old in China have moderate or above hearing loss, and the number of elderly people over 75 years old has risen to about 1 2. With the deepening of China's aging population, a large number of hearing-impaired elderly people are forced to be trapped in a silent and lonely world.
Xinsheng Technology has always cherished the corporate vision of "making people hear better", and on the occasion of the 24th Love Ear Day, Xinsheng Technology held a "33. National Ear Love Day Comprehensive Public Welfare Activity and Hearing Aid Donation Ceremony", through the practice of charity, effectively help the hearing-impaired to restore the sound world, and contribute to the cause of the hearing-impaired disabled.
**Report, full of new voice
Throughout the past, foreign hearing aid industry giants have aggregated, almost occupying more than 90% of the market share of China's hearing aid market. With the social and economic development, driven by consumer demand and policy support, the domestic hearing aid industry has a good prospect, and domestic substitution has ushered in a good opportunity.
Xinsheng Technology has been committed to scientific and technological innovation to provide people with "affordable and good" hearing aids, in the case of customer experience close to foreign products, the hearing aid ** to one-third of foreign products, and developed the industry's first professional lithium battery rechargeable hearing aid, which has revolutionized the traditional hearing aid experience.
In 2023, with its strong R&D and innovation strength, Xinsheng Technology was selected into the "Xiamen Volume 2: Looking for Made in China Champion" published by the Economic Society, becoming the only hearing aid company selected so far. In addition, this high-tech enterprise has also been reported by a number of mainstream **, including 36 krypton, Xiamen**, Fujian** front page, Xiamen Torch High-tech Zone, Sina Xiamen is jointly launched the "high-burning era torch surging" new sound topic, Xiamen TV News has reported that Xinsheng Technology was selected for the Haichuang Association, to participate in the 98 International Investment and Trade Fair major news.
Focus on the inside and listen to the voice of the employees
Employees are the most valuable asset of an enterprise. An excellent enterprise is bound to treat employees as the pearl of the palm. For a long time, Xinsheng Technology attaches great importance to the training of employees, and organized an employee skills competition in the 19th anniversary celebration and employee skills competition to show the demeanor of employees and promote skill exchanges. At the same time, in 2023, the HR Department and the Marketing Department of Xinsheng launched an exclusive interview with the story of "Xinsheng and the Creators", and released a total of 5 episodes, covering the old employees, women's soldiers, fathers and personnel in different positions of Xinsheng, and listened to the real voices of employees.
In 2023, Xinsheng Technology will go through trials and hardships, overcome difficulties all the way, and work hard to start again, while continuously accelerating product upgrades, it will also promote the accelerated development of domestic hearing aids.
Standing at the new starting point of the 20th anniversary, Xinsheng Technology will continue to move forward, continue to innovate and make progress, bring more advanced and intelligent hearing aid products to the majority of users, and inject new vitality into the development of the hearing aid industry.
About New Sound Technology:
Founded in 2004, Xiamen Xinsheng Technology Co., Ltd. is a national "specialized, special and new" small giant enterprise and high-tech enterprise integrating R&D, production and sales of hearing aids. It covers many models of products such as professional customization, ready-to-wear, Bluetooth hearing aids, APP smart hearing aids, etc. Xinsheng Hearing Aids adheres to the brand concept of "making people hear better", and is committed to creating the best hearing devices that people can "afford to use well".