Harbin, January 30 (Reporter Pang Miao) On January 30, the Modern Matryoshka Global New Product Tasting Conference (Harbin Station) and the signing meeting of the strategic cooperation between Modern and Tongcheng Travel were held in Red Square, Xicheng, Harbin. The two parties have reached a comprehensive strategic cooperation intention for multiple channels such as air travel, scenic spots, and commercial districts, and provide tourists with a richer and more personalized travel experience by building online and offline immersive experience scenarios.
Miao Qing, deputy general manager of finance of Harbin Modern Food Co., Ltd., and Niu Haojuan, general manager of the North China region of Tongcheng Travel Business Market Center, attended the signing meeting (photo by Pei Saijin from CCTV).
At the event, Modern officially released new flagship products in 2024 such as "Matryoshka Theme Ice Cream" and brand concept products of "Modern New Century, Healthy New Life". As one of the business cards of Harbin's urban cuisine, Modern has become one of the must-see check-in points in Harbin. With the popularity of Harbin's 2024 Spring Festival cultural tourism, Modern has received widespread attention from people across the country, and a large number of southern tourists have traveled to Harbin to have a deeper experience of Harbin's romantic customs and the history of the Modern brand.
Matryoshka ice cream products are newly released (photo by Pei Saijin from CCTV).
The new release of matryoshka ice cream products is another new attempt of Modern products. In the product modeling, the design shape of the matryoshka doll is inspired to create a differentiated visual experience point. Modern pioneered the solution of replacing sucrose with Russian linden honey, which met people's concerns about excessive sugar intake. Regardless of the bottle type, color, or bottle decoration, they are all derived from the modern impression of Madeir, which is not only novel and unique, fashionable and chic, but also allows children to experience play, making this product more "story-like" and "topical" communication expression, and will also "break the circle" in the red sea of ice cream industry.
Matryoshka themed ice cream product modeling (photo by Pei Saijin from CCTV).
Since January, the demand for ice and snow tourism in Northeast China has continued to grow. According to Tongcheng Travel data, from January 1 to 29, Harbin's travel search popularity was 81%, continuing to rank firmly in the C position of popular tourist destinations. In addition to tourists from Heilongjiang Province, users who pay attention to Harbin tourism are mainly from Guangdong, Liaoning, Jiangsu, Hebei, Shandong and other provinces and cities.
This year, Tongcheng Travel will reach a strategic cooperation with Modern to carry out a new three-in-one cooperation model of "special travel + product + scene". The two parties are jointly empowered, with the huge number of travelers on the same trip as the service object, online media as the communication channel, and the rich multi-scene culture of Modern offline, so as to increase the new experience of customer travel, enjoy new benefits, and open a new chapter of modern and healthy life.
The holding of this global tasting is a combination of food + beauty. In 2024, Modern will set off anew, with Harbin as the first stop, and hold tastings all over the country to bring Longjiang's characteristic culture to the whole country and show Longjiang's style on the world stage.