On January 30, the strategic signing ceremony between Tongcheng Travel and Modern was held in Harbin. The two parties have reached a comprehensive strategic cooperation intention for multiple channels such as air travel, scenic spots, and commercial districts, and provide tourists with a richer and more personalized travel experience by building online and offline immersive experience scenarios. Niu Haojuan, General Manager of North China of Tongcheng Travel Business Group, Sun Zhitao, North China Regional Manager of Tongcheng Travel Travel Business Group, and Miao Qingshi, Deputy General Manager of Finance of Harbin Modern Food Co., Ltd., attended the signing ceremony.
As one of the business cards of Harbin city food, Modern has unique cultural resources and brand influence, and has become one of the check-in points in Harbin. With the hot cultural tourism market in Harbin, Modern has received widespread attention from people across the country. As a leading travel platform in the industry, Tongcheng Travel has abundant online resources, strong technical advantages and platform advantages. In this cooperation, the two parties will jointly carry out a new three-in-one cooperation model of "characteristic travel + product + scene", with the huge travel crowd of Tongcheng Travel as the service object, online media as the communication channel, and the rich multi-scene culture of Modern offline, so as to increase the new experience of customer travel and collide with more sparks.
Since January, the demand for ice and snow tourism in Northeast China has continued to grow. According to Tongcheng Travel data, from January 1 to 29, Harbin's travel search popularity was 81%, continuing to rank firmly in the C position of popular tourist destinations. In addition to tourists from Heilongjiang Province, users who pay attention to Harbin tourism are mainly from Guangdong, Liaoning, Jiangsu, Hebei, Shandong and other provinces and cities.
Based on the characteristics of Harbin's tourism market, after New Year's Day, Tongcheng Travel responded quickly and launched multi-dimensional precision marketing for young users. **Next, Tongcheng Travel and Modern cross-border marketing launched Tongcheng Travel Fei'er Meng theme store, giving free popsicles to tourists in Erbin, joining hands with Modern to pick up at the airport, and cooperating with airlines to create themed flights. Online, Tongcheng Travel launched a topic activity on the new ** platform to help Little Tudou win Harbin, integrating resource marketing to attract young users to Harbin. Three days after the event was launched, 50,000 online travel coupons were sold out, and the total number of activities exceeded 20 million, which attracted the attention of the whole network.
At present, the new national tourism characterized by new circles, new services and new scenes is emerging. In order to meet the surging new demand in the new era, Tongcheng Travel continues to enrich new supply such as products and services on the one hand, and on the other hand, it penetrates full-service scenarios for different user circles to deeply activate the vitality of cultural tourism consumption in destinations. This time, Tongcheng Travel and Martial Travel is another exploration of Tongcheng Travel's "Travel +" - based on the new consumption proposition of young people who value experience, immersion and brand, to provide users with a one-stop trendy travel experience.