This Spring Festival, Daming Lake became popular on the Internet because of a short aerial photography of a cruise ship and shuttling back and forth, which also aroused netizens' keen attention to Daming Lake or will be "upgraded". Not long ago, the "Daming Lake Scenic Area Master Plan (2023-2035) (Draft for Comments)" was announced. After 17 years, the scenic spot planning ushered in "2Version 0": The planning scope is extended to 10374 hectares, divided into six landscape unit areas, and relying on municipal roads to connect to Jinan rail transit. By 2035, it is also expected to be navigable with Beihu Lake, and promote the connection of rivers and lakes such as Daming Lake, Beihu, Xiaoqing River, and Huashan Lake.
Jinan is known as "lotus flowers on all sides and willows on three sides, a city with mountains and half a city lake", the "lake" is Daming Lake, it is the only urban lake formed by the collection of springs in China, with typical spring water characteristics, rich cultural connotation. Since the implementation of the overall plan of Daming Lake Scenic Area in 2007, Daming Lake has changed from a "lake in the park" to a "lake in the city", and the ecological protection, tourism environment and service quality of the scenic spot have been comprehensively improved. Nowadays, with the economic and social development of the city, the protection and development of scenic spots are facing new situations, new tasks and requirements. The draft of the new master plan for the scenic spot released this time contains a series of new actions, aiming to create "one belt, one core, six districts and 60 scenes" of Daming Lake, better coordinate the relationship between scenic source protection, cultural heritage, tourism activities and urban development, create a pleasant leisure place for citizens, and promote the development of surrounding tourism and commerce.
"Upgrade" scenic spots are not uncommon. The same "lake", Nanjing Xuanwu Lake Park received 210% more tourists during the New Year's Day holiday than the same period in 2023, and this year's Spring Festival has become a "must-choose" for Nanjing tourists. In addition to vigorously carrying out special treatment of water ecology, the scenic spot also optimizes the intelligent management and the integration of business, culture and tourism. As one of the "three famous buildings in the south of the Yangtze River", Tengwang Pavilion is also making a big fuss about the upgrading of the scenic spot, and the overall northward expansion of Tengwang Pavilion will be completed by the end of 2024, when the riverside trail will be opened up to connect the scenic spot and the old city.
It can be said that upgrading the scenic spot is the characteristics, which is also an inevitable choice for the development of local cultural tourism. Especially for scenic spots with business card value, it is necessary to continuously develop and optimize the "characteristics" in a timely manner. In recent years, from the "Forbidden City Cultural and Creative" to the "Transcendent Building Lighting", "Zibo Barbecue", and then to the "Erbin" and "Four Provinces of Mountains and Rivers", many places have made great efforts to create characteristic scenic spots and optimize the IP of characteristic cultural tourism, which has contributed to the continuous boiling of the domestic cultural tourism market to continuously ignite the consumption enthusiasm of citizens and tourists.
At present, the diversification of market demand and the personalization of tourists' preferences have made the cultural tourism consumer market put forward higher requirements for the cultural heritage, service quality, and product supply of scenic spots. In the face of rising stars of Internet celebrities, scenic spots need to continue to improve the strength of "top stream". For example, we should focus on highlighting regional characteristics and improving service functions, and continuously empower scenic spots to upgrade on the basis of ecological and environmental protection. This is not only reflected in the better display of the original ecological scenery, but also in the efficient distribution consulting services, multi-node characteristic design, ingenious theme attractions in series, unique derivative products and other aspects. For example, we will continue to inject fresh blood, adapt to new consumption formats and consumption habits in the process of optimization and improvement, and meet the high-quality needs of citizens and tourists by enriching and doing detailed travel experiences. The functional space and tour flow of the scenic spot are not static, and corresponding adjustments can be made to the consumption format, intelligent management, personalized promotion and guidance according to artificial intelligence, big data and other technologies, so as to extend the stay time of tourists and enhance the sense of experience of tourists. Another example is to explore diversified integration in combination with the characteristic layout of regional all-for-one tourism, and promote synchronous promotion in tourism transportation, characteristic blocks, catering and food, cultural and creative products, festivals, promotion and publicity, etc., so as to amplify the tourism scene effect of scenic spots and help the regional tourism economy to advance in an all-round way.
The effect of cultural tourism consumption on economic development is both direct and obvious, and a hot scenic spot can even drive many consumption categories at the same time, which has the effect of pulling the whole body. In the draft of the new master plan of the Daming Lake Scenic Area, the lighting ceremony of the Chaoran Building, which will be popular in 2023, and the "Ming Lake Show" project will be further upgraded to create a more distinctive and substantial night tourism belt with spring water characteristics. Just like 17 years ago, the "upgraded" Daming Lake Scenic Area will undoubtedly bring more longing to the public again. (Jinan** Reporter:Fan Lixin).