During the Spring Festival, online and offline consumption power such as eating, drinking and playing continued to be released, and consumption in the Year of the Dragon ushered in a "good start".
On February 18, 2024, Douyin Life Service released the "2024 Spring Festival Consumption Data Report", from Chinese New Year's Eve to the sixth day of the Lunar New Year (February 9 to February 15), the average daily consumption scale of eating, drinking and entertainment and other life services increased by 153% year-on-year. Among them, the growth trend of third-tier cities and below is even more rapid, and the consumption scale has increased by 1 year-on-year87 times, 3.19 million people returned to their hometowns to visit stores, bringing economic income to their hometowns118.5 billion yuan.
According to the report, the Spring Festival gathering drove the overall growth of catering, tourism accommodation, leisure and entertainment orders, of which food orders increased by 99% year-on-year, and tourism accommodation and leisure and entertainment related orders increased by 130% and 119% year-on-year.
Cities in all tiers are stimulating consumption vitality. Among them, consumption in first-tier cities is booming, with Beijing, Shanghai and Chengdu ranking among the top three in terms of consumption scale in the country. The passenger flow of the business district has risen rapidly, and Chengdu Kuanzhai Alley, Kaifeng Xisi Cultural Tourism Business District, Xi'an Bell Tower, Chongqing Yangjiaping and Tianjin Binjiang Road have been selected as the top five popular business districts in the country due to the hot consumption during the Spring Festival holiday.
Top 10 popular consumer cities. Photo courtesy of Douyin It is worth noting that returning to the hometown for the Chinese New Year has led to the vitality of the small city's economy, and the consumption amount in third-tier and below cities has increased by 1% year-on-year87 times. Among them, due to the interweaving of factors such as returning to the hometown and tourism, the consumption amount of the Spring Festival holiday in the three small cities of Chengmai County, Lingao County and Wenchang City in Hainan Province increased by 5 times year-on-year. In addition, during the Spring Festival holiday, 3.19 million people returned to their hometowns to visit stores, check in their hometown treasure shops, and released 7.84 million **, which brought economic income to their hometowns118.5 billion yuan.
Compared with the past, the ways to celebrate the New Year are becoming more and more diverse. Cloud temple fairs, Spring Festival movies, museums, ice and snow tourism, and gift-giving ......The Spring Festival in the Year of the Dragon has given rise to many New Year customs. The Spring Festival film market in 2024 will have a strong trend, and so far, the box office record has broken the box office record of the Spring Festival file in Chinese film history. Movie-related content and consumption on Douyin have also grown hotly, and movie-related ** during the Spring Festival has received more than 4 likes4.8 billion times, compared with the same period last year, the number of related orders increased by 17 times, the number of people who buy movie tickets on the platform increased by 1 year year28 times.
Celebrating the New Year in the museum has also become a new choice for many people during the Spring Festival holiday. The report shows that only 7 days before the Spring Festival holiday, the platform is related to cultural and museum *** more than 7800 million times, more and more people choose to buy museum tickets and interpretation services on the platform, and the number of related orders increased by 1 year-on-year75 times.
The ice and snow consumption cultural tourism activities launched in various places have also made ice and snow tourism a New Year's custom. According to platform data, during the Spring Festival holiday, ice and snow-related orders increased by 39% year-on-year, with Beijing, Xingtai and Shenyang being the three popular ice and snow cities, and Shenyang Qipanshan Ice and Snow World being the most popular ski resort.
In addition, this holiday, people are also keen on visiting temple fairs and giving gifts. According to the report, since the platform launched the ** coupon "send as you like" function on January 25, netizens have given away 7280,000 ** gifts to convey New Year's wishes. Among them, Chongqing people pay the most attention to gifts and exchanges, and they are keen to give gifts and receive the most return gifts.