On the evening of January 30, the 2024 Jiachen Year of the Dragon "Yicheng Spring Festival Gala" and "2023 Yizhuang Model" award ceremony was held at the Beijing Smart E-sports Center. At the same time, the Beijing Yizhuang "Take the Dragon Home" New Year's Market, which brings together interesting objects, delicious food, and good-looking books, was also officially opened here.
Located in the vibrant district, the New Year's market consists of a shopping area, a food area, an amusement area, and a reading area. Walking into the market, a familiar and cordial New Year's flavor came to your face.
The stalls in the market are filled with a dazzling array of New Year's goods, gathering well-known "time-honored brands", such as Arctic Ocean soda, Yili's dim sum, Tong Ren Tang's healthy rice cake gift bags, and Dole, Victor, Sanyuan, and Luxue's "housekeeping" products.
In addition, the tea gift bags of the German Herbal Tea Museum and the electronic products of BOE are also neatly placed on the table, and each item carries a strong friendship and good wishes of Yicheng.
At the same time, Xinjiang sheep fat seed rice, desert rice, Laisu Shengquan dates, Xinjiang walnuts and Pinggu agricultural special products gift packages and other special products in the Beijing Economic and Technological Development Zone support cooperation areas are even more feasting for Yicheng people.
In order to enhance the public's sense of experience, the New Year Bazaar has set up an interactive check-in area. The flaming red door and festive elements reflect the ...... of a jubilant scene"It's so pleasantly surprised, you can find the feeling of 'visiting the temple fair' in the Yicheng New Year Market, and I hope this event can be held forever. Ms. Yu, a citizen, said.
The New Year's flavor of Yicheng is naturally indispensable to the strong aroma of books. On the side of the New Year's market, the book market activity of "Old Books and New Knowledge, Reading and Enjoying Yicheng" was also in full swing. The Propaganda and Culture Department of the Working Committee of the Beijing Economic Development Zone, together with the New Era Civilization Practice Institute, the Nostalgia Study, the Azure Bookstore, the Traditional Chinese Medicine Publishing House and other units, with the help of the platform of the Yicheng Spring Festival Gala, carried out activities such as the promotion and sale of classics, the sale of used books, the exchange of old books, and the exchange of old books for New Year gift bags in the vibrant block at the entrance of the Beijing Smart E-sports Center.
It is worth mentioning that the Beijing Smart E-sports Event Center, where the New Year's Market is located, was successfully included in the "2023 Typical Cases of China's Urban Renewal and Renovation of Existing Buildings" not long ago. "The bazaar is not only a place to shop, but also a platform to showcase culture. Therefore, we took the vitality block of Beijing Smart E-sports Center as the presentation carrier to create this 'Bring the Dragon Home' New Year's Goods Market full of the characteristics of Beijing Economic and Technological Development Zone. The relevant person in charge of Shang Yicheng (Beijing) Science and Technology Culture Group said that the holding of the New Year's market will further meet the diversified and high-quality consumption needs of residents, create a prosperous and orderly consumption atmosphere, and effectively enhance the influence, attractiveness and radiation of consumption, so that citizens can immerse themselves in the noisy and noisy streets to "buy" Tun New Year's goods, and collect the joy of the Year of the Dragon.
Editor: Xu Yi.