What's new:China Radio and Television 5G users officially exceeded 23 millionIt has been 4 months since the last official announcement broke through the 20 million mark, which is equivalent to an average monthly net increase of 750,000 users.
Comparison of the January operating report card of the three major operators, ChinaTelecommunicationsNet increase in the number of mobile users in a single month1.28 million households, ChinaMoveNumber of mobile customersThe net increase in January was 5760,000 householdsChina Unicom has not released relevant data.
If only from the net increase in the number of users, the current traditional personal communication market is almost saturated, in the communication industry for more than a year, the number of radio and television 5G users successfully exceeded the 10 million mark, this road is not easy.
It is still 27 million short of its goal of completing 50 million users, according to the current growth rate, radio and television is likely to be stable!
In the past year, radio and television has set up provincial-level radio and television network companies in 31 provinces across the country, and nearly half of them have completed it."One province, one networkThe integration work, 700MHz terrestrial digital rate migration work was successfully completed.
With the help of mobile, more than 600,000 have been built700MHz 5G base stationThe basic network support capability has been comprehensively improved, laying a good network foundation for the large-scale, intensive, and intelligent operation of subsequent 5G, "radio and television smart home", Internet of Things and other services.
Now, 5G has officially entered the second half. As the fourth largest operator, how to "grab" the market with the three major operators in the already "crowded" communication rivers and lakes, in the case of capital, network, and talent are not dominant, first steadily expand the personal communication market, and then explore a differentiated development pathTake a different "path" from other operators
Based on its own radio and television attributes, it integrates 5G technology and releases5G NR broadcasting, 5G channelsand other special applications to create a converged business, hoping to find new market increments.
Among them, 5G NR broadcasters, which have been pinned on by radio and television, are about to be commercialized. Previously, the world's first 5G NR broadcast convergence solution deployment and solution verification based on cellular base stations and radio and television transmission towers were completed in Beijing.
It will cooperate with China Mobile to carry out pre-commercial use of 5G NR broadcasting in Shanghai, Shenzhen and other places, and enter the official commercial use after the pre-commercial end, which is a little closer to the real use of 5G NR broadcasting of "free traffic TV".
For operators,There is no need to change the existing core network, base station, and mobile phone terminal hardware, which greatly reduces the cost of promotion and application；The former is responsible for the high-power and wide coverage of 5G towers, and the latter can achieve deep and continuous indoor coverage to ensure that the signal does not drop.
For the user,No matter which carrier's card you use, you can still receive 5G NR radio even if you don't have a SIM card in your phone
As another "killer" application of radio and television, 5G channels can be coordinated with mobile phones, tablet computers and other small-screen devices through IPTV, TV set-top boxes, OTT set-top boxes, smart TVs, etc., 5G channels have been piloted in Shanghai, Shenzhen and other places, and 5G cloud TV products were released in June last year.
Under the pressure of homogeneous competition on large screens such as IPTV and OTT, radio and television try to create a "future TV" represented by 5G cloud TV and other characteristic applications, so as to consolidate and expand its own market in large and small screens and attract more users.
Fighting" network and "fighting" ** is not the strong point of radio and television, not to mention PK with the three major operators with more than 20 years of experience, the difficulty can be imagined.
The innovation of 5G characteristic applications is also a challenge, referring to the 5G messaging and 5G new call applications launched by the three major operators at the beginning of 5G, which have not been able to stir up any "splashes" so far, let alone build it into a 5G phenomenon-level application.
After more than 20 years of development of the communications industry, it is a track with fierce competition and saturation of traditional services, and the differentiated exploration of radio and television is both an opportunity and a challenge.