Your attention is my accelerant, pay attention to it, learn more about finance, learn about finance, and understand finance.
There is a wide variety of drinks available in the Chinese market, among which there are some very popular Japanese drinks such as Yakult and Suntory. Surprisingly, however, many Chinese consumers mistakenly believe that these beverages are made in China. This article will explain the reasons for this phenomenon and introduce the success stories of these two Japanese brands in the Chinese market.
Yakult is a common Japanese drink, but many people mistakenly believe that it is made in China. In fact, Yakult is a well-known Japanese brand of active lactic acid bacteria drinks that was founded in 1935. Its factories are distributed in more than 30 countries around the world and entered the Chinese market in 2002.
After entering the Chinese market, Yakult gradually established its popularity in China through publicity. Its marketing is clever and has created a brand perception that is closely associated with lactic acid bacteria drinks. In addition, Yakult's packaging is very popular with Chinese consumers, and the small bottle packaging gives people a sense of luxury. Yakult is loved by many people, especially children and adults, because it can help with gastrointestinal movement and improve digestion.
With the passage of time, the sales volume of Yakult in the Chinese market has been increasing. Yakult can now be found in almost every street store. However, in recent years, Yakult has faced some problems. Some have questioned the nutritional benefits of Yakult's high sugar content and accused it of exaggerating the effects of probiotics on viruses**. As a result, some people are starting to reduce the number of times they give their children Yakult. Despite this, Yakult's sales are still high, which is also related to the brand image it has established in the Chinese market.
Suntory Beverages is another Japanese brand that is also mistakenly believed by many Chinese consumers to be made in China. Suntory Beverages has been present in the Chinese market for more than 30 years and has gradually become successful.
Suntory Beverages started as a company that made electrolyte water, and it has grown very well in the Japanese market. Subsequently, they began to enter the Chinese market, selling sugar-free health drinks such as oolong tea and jasmine oolong tea.
In recent years, Suntory's sugar-free beverages have become increasingly popular in the Chinese market, especially among women. That's because Suntory beverages offer a healthy, low-sugar beverage option that is in line with modern people's pursuit of health and beauty. In addition, Suntory's sugar-free drinks have a good taste and a refreshing taste, which is loved by consumers.
Suntory has been successful in the Chinese market through reasonable pricing and advertising. Their advertising campaign emphasizes the nutritional value and quality of the product, while integrating it with local culture and consumer needs. Suntory Beverage has also signed contracts with celebrities to enhance the brand's popularity and reputation.
Yakult and Suntory are both Japanese brands, but they have succeeded and gained recognition in the Chinese market. This is mainly due to their strategy in marketing and brand building. They launched products that met the needs of consumers in the Chinese market and increased brand awareness through advertising campaigns and collaborations with celebrities. In addition, their product packaging design is excellent, which attracts the attention of consumers. Despite some recent controversy, Yakult has maintained good sales. This is because Yakult has established a good brand image and popularity in the Chinese market and won the trust of consumers.
The above is about the reasons for the success of Yakult and Suntory drinks in the Chinese market, as well as their stories in the Chinese market. The success of these two Japanese brands proves that it is possible to succeed in the Chinese market with the right strategy and product positioning.
If you like it, you can follow me, share financial advice regularly, and talk to you about financial topics.