9 p.m. on the 19th of last month.
Fruit fans".
Apple is new again.
The first MR headset to get much attention.
Apple Vision Pro is officially available for pre-order in the United States.
As soon as it is new, it triggers a rush to buy.
Crowd the server in less than 5 minutes.
Sold out after 18 minutes.
The ** price of Vision Pro on a domestic e-commerce platform is basically 35,000 yuan to 70,000 yuan. Some netizens said that before the release of Vision Pro, it was even fried by scalpers to an incredible 100,000 yuan.
Vision Pro suffers from a large number of returns.
It is reported that the price is $3,500.
Mixed reality headset Vision Pro
It has been since the launch of the Apple Watch in 2015.
The company announced its first new product category.
According to Apple's official purchase policy, buyers who receive the goods on February 2 have a total of 14 days to experience it, which means that they can return it unconditionally before February 16.
However, after nearly half a month of experience, this one was described by Apple CEO Tim Cook"Tomorrow's Technology"and triggered a rush to buy Apple's first headset, but more and more are emerging"Spit out"Even many users have chosen to return the goods.
Source: Apple's official website.
on multiple social platforms.
There are really a lot of netizens who complain after using it.
There are quite a few users.
As the early tasting period approaches. Select Returns.
Previously, some experts believed.
From Apple's point of view:
Vision Pro is more about playing"Test the waters"After all, MR products are a brand-new signboard, cultivating users and establishing a reputation is a top priority, after the vision of Pro's product image is established, Apple has plenty of time to update and iterate every year, on the MR track"Nuggets"。
In the opinion of investment institutions:
For the foreseeable future, Apple's brand ecosystem will still need to be maintained by the iPhone, rather than the Vision Pro alone. According to the analysis of Huatai's ** research report, assuming that the shipment volume of the first generation of Vision Pro products corresponds to the order of 500,000-1 million, it is optimistic that the pull of the first generation of products on the ** chain will be about 3 billion US dollars a year, accounting for 5% of the 60 billion US dollars of Apple's mobile phone, which is obviously an order of magnitude different. It is expected that in 2024, the Vision Pro generation of products will have a limited impact on the overall performance of **chain companies.
Slots: bulky, uncomfortable to wear.
Prompt users"Returns"slots.
What are they? Judging by the feedback on social platforms, discomfort is one of the main reasons for returns. Many users have reported that the device causes visual fatigue and redness and swelling of the eyes. Some users have also reported that wearing this device can cause headaches and motion sickness. Plus, the $3,500 device is still criticized for its bulky design.
On the other hand, the visual quality is also a major issue mentioned by users. Some users mentioned that the Vision Pro does not perform well when it comes to having a clear view of their surroundings, and that image quality remains rough even in good light.
In addition, some users believe that Vision Pro doesn't offer enough unique experiences to justify its high price. Some users have mentioned that it is very difficult to multitask between the windows of the device"Vision Pro doesn't support multiple file types at all. "
And, despite the fact that Apple has built more than 600 new apps, there are still users who think,"There aren't enough diverse experiences and diverse content right now to guarantee about two hours a week of using it. "
Fruit Chain Analyst: Demand is likely to decline rapidly.
The market has been right before.
The demand for Vision Pro raises concerns.
After the Vision Pro pre-orders were sold out, the delivery time was not extended. Ming-Chi Kuo, a well-known fruit chain analyst, immediately said that the delivery time remains unchanged, which may mean that demand may decline rapidly after core fans and heavy users place orders.
He said that at the moment the Vision Pro is still a very niche product. And, like many new technology platforms, the success of the Vision Pro depends heavily on the support of third-party apps and services, which is the biggest problem the device faces.
Apple's official website.
So far, Netflix, YouTube and Spotify, three of the world's most popular streaming** services, have said they won't launch Vision OS software or make their iPad apps run on Vision Pro.
From the perspective of the industry, the use of Vision Pro among overseas consumers will affect the pre-sale of the product in China. Recently, some **chain people claimed that Apple's Vision Pro will be on sale in China as early as April"No later than May"。** Chain side also said that Vision Pro"The MIIT registration process is nearing completion. The first batch of sales in China will be relatively tight"。
Will you try the Vision Pro?
Let's talk about it in the comment area.
*: Shanxi Evening News is comprehensive.
China ** Daily, Beijing Business Daily, Xiaoxiang Morning News.
Editor: Shanxi Evening News Quan** editor Cao Rui.
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