The end of the year is approaching, and many people are beginning to look forward to the Spring Festival stalls in 2024. Because the quality of the movies in the Spring Festival stalls is relatively high, and they usually have the nature of a family carnival, it is suitable to take the family to the cinema to enjoy the New Year atmosphere.
This year there isEight movies entered the Spring Festival file, and all are evenly matched, dazzling.
While the audience is full of anticipation, the major publishers have also started a war without gunpowderRoll up the amount of films, hoping to get a more piece of the pie in the Spring Festival.
However, there are many strange things in the industry, and there are publishersRelying on fame to "coerce" theaters to increase the share of film scheduling, there are also movies with a miserable schedule, and there is no doubt that they are out, "Mr. Red Carpet" is a living example.
How fierce is the competition for this year's Spring Festival? Is Andy Lau's new movie really going to die before he gets out?
In last year's "The Wandering Earth 2", Andy Lau left a deep impression on the audience with his superb acting skills, and he is still indispensable for this year's Chinese New Year.
"Mr. Red Carpet" is a comedy starring Andy Lau and directed by Ning Hao, this is the third collaboration between the two, and it is also the first time Andy Lau has been Ning Hao's leading actorIt's a very exciting lineup.
In addition to the word-of-mouth of the two, the quality of the movie itself seems to be very good.
Although it has not yet been released in China, "Mr. Red Carpet" has already premiered at the Toronto Film Festival in September 2023The fans who have attended the scene have basically given good reviews, which also makes the expectations of domestic audiences full.
However, it is not good to be out of the school, and there is a ** explosion before the Spring FestivalThis year's Spring Festival file "Mr. Red Carpet" can get very few films, and it does not meet the publisher's expectations at all.
It can be seen from the blogger's revelations that the majority of the film schedule is"Flying Life 2" and "Article 20"., the two together account for at least 44 percent.
The remaining 56% is divided by four films, and "Hot and Hot", which has not yet settled, also declares that it wants 22% of the film schedule.
In addition, "Let's Shake the Sun Together" and "Bear Infested" have also stolen 10% and 12% of the share, respectively.
There is not much of a share left for "Mr. Red Carpet", but there are still two other films competing with it. According to this calculation, "Mr. Red Carpet" can be dividedThe share of the film schedule is estimated to be only six to seven percent.
The protagonist and director of "Mr. Red Carpet" have their own box office appeal, and they should be a dark horse for the Spring Festival, but they really shouldn't end up with such a result. But the opponent is too strongThe team can only secretly vent their frustration through posters.
"Respect the audience".The words on the poster seem unintentional but extremely informative, reflecting the production team's view of the current resultsSilent resistanceLet the audience choose and think for themselves".
His voice seems to be the helplessness of the filmmaker, but it is also the helplessness of the theater and the audience.
After all, the amount of film scheduling does not depend entirely on the quality of the film, but more soThe result of the capital game.
Many people think that between the theater and the distributor, the theater is the absolute buyer, and the number of films scheduled is determined by the theater.
In fact, this idea is very wrong, and it is not uncommon for some distributors to be powerful and threaten movie theaters with "no film key".Many times the theater is the underdog.
For example, when "The New King of Comedy" was released, its mainland distributor wasBecause of the problem of film scheduling, the film key was withdrawn from more than 500 movie theaters, prohibiting those who show "The New King of Comedy".
For movie theaters, the deadliest thing is not just the inability to release movies. If you don't give enough film scheduling to a strong distributor, it is likely that you will form a gap with the distributor, and it will be difficult to talk about cooperation with the other party if any movies are released in the future.
It can be said that offending a strong distributor is a forbidden area for movie theaters, and once they resist, they will lose their wives and soldiers, which is really worth the loss.
This phenomenon has also led to some publishers becoming more arrogant, and the distributors of "Flying Life 2" have directly notified major movie theaters in the form of notificationBetween the lines, there is a sense of overlooking the theater.
Article 20 also uses the same way as "Flying Life 2" to connect with the cinema, which is more concise and concise, which can be seenStrong publishers have become completely dominant.
Faced with such a situation, some netizens made a map of the current situation of the 2024 Spring Festival movieTheater managers are "oppressed" by major powerful companies, and the pressure is huge, and those companies represent the driving forces behind several movies in the Spring Festival file.
"Bear Infested" and "Let's Shake the Sun Together" correspond to Lianrui Pictures, and Lianrui Pictures requires theaters to be at the same timeSchedule two films, ** sales, otherwise the theater won't be able to catch a single one.
Lianrui Pictures is a very strong film and television company, and has had many blockbuster movies such as "Life Events" before, and the tough operation of the aforementioned "New King of Comedy" was also made by Lianrui Pictures.
In the face of such a large company, theaters will naturally comply. And Taopiao Piao represents "Flying Life 2" and "Hot and Hot", which belong to the company and are strong, and the movies are also blockbusters, and the theater does not dare to refuse.
Article 20 corresponds to Light Pictures, last year's Zhang Yimou's "Man Jianghong" was "popular" all over the major theaters, how can this year's new movies be backward?
In this way, major companies competed to compete, and "Mr. Red Carpet" ended up in a bleak situation.
In fact, this is also related to the publisher behind "Mr. Red Carpet" for a certain reasonShangshi is a relatively young company, there is no strong relationship behind it, and it seems very weak compared to other distributors, so it did not win too much film schedule for "Mr. Red Carpet".
However, does the small number of films mean that "Mr. Red Carpet" will fail?
In fact, taken together,"Mr. Red Carpet" doesn't necessarily have to lose this battle.
Objectively speaking,The impact of film scheduling on the box office is relatively large.
For example, "Dog God", which was released last year, was a high-quality film and was directed by Luc Besson, but because of the low film schedule, the box office in the mainland was only more than 6 million yuan.
But the amount of film scheduling does not determine the life and death of the movie, the quality of the film itself is the largest**.
In terms of actors, "Mr. Red Carpet" starring Andy Lau,The name represents acting and box office appeal.
And director Ning Hao is a representative of my country's black humor comedy, and the box office miracle created by "Crazy Stone" is still vivid.
With an investment of three million and a box office of twenty-five million, this is Ning Hao's strength. All things considered, the probability of "Mr. Red Carpet" being a big hit is still not low.
However, the behavior of many films competing for a share of the film schedule still gives us inspiration.
In invisible places, how many good movies are buried by capital and do not get the treatment they deserve? It is hoped that similar phenomena can be reduced in the future and make China's film market clearer.