At the beginning of January, Yien Marketing Think Tank released the "2023 Top Ten Beauty Co-branded Marketing List", and the top of the list is the pioneer brand colorkey of the national tide makeup. In addition to the "Red Panda Meimei Series" co-branded with Pixar, it has set a record of 522 on social mediaWith 60,000 social media interactions, the "Barbie Sweetheart Series" co-branded by Kelaqi and Barbie also received 37960,000 social media interactions.
The overwhelming volume has also brought in eye-catching sales. Last week, Kelaqi set a record of more than 4 million initial sales on Douyin's "Lu Yuanyuan New Year Limited Session". The "Linglong Series" sold in the special sale includes water mist lip gel, mini lip gel gift box, nine-color eyeshadow palette, air lip gloss, and mini air lip gloss gift box. The series is based on the deep "modern ruby", modulating red colors with different attitudes, injecting three points of gold embellishment, converging into a touch of fashionable modern red gold, integrating the auspicious meaning of the dragon soaring with new Chinese aesthetics, creating a sweet and confident atmosphere of the new year.
In December, it won the "Best Reputation Award of China Economic New Consumption" issued by China Business News, in October, it won the "Makeup and Nutrition Innovation Award" of the annual beauty star of the year, and in September, it won the "Brand Quality Award" at the 2023 Guangdong Cosmetics Industry High-quality Development and Cosmetics Raw Materials Innovation Conference. In July, at the 2023 IEBE Night and Internet New Business Award Ceremony, it won the "Consumers' Favorite Domestic Brand" award. The popular product of Soft Mist Watery Lip Lotion has won awards including Vogue Beauty Awards, Douyin in Top 100 Beauty Awards, and Bazaar Beauty Awards. In addition, the "colorkey" trademark was deliberated and approved by the Key Trademark Protection Committee of the Guangdong Trademark Association in May, and was successfully included in the "2022 Guangdong Province Key Trademark Protection List". This is the official affirmation of the brand building of Kolaqi.
All along, Kolaki attaches great importance to protecting the legitimate rights and interests of consumers. In the face of the severe problem of counterfeiting and selling in the industry, Kelaqi has continuously improved its anti-counterfeiting measures and established a sound anti-counterfeiting work system. The inner and outer packaging of Kelaqi products adopts special technology and sets up multiple anti-counterfeiting marks to create barriers to raise the threshold for criminals to make and sell counterfeits. In addition, in order to effectively curb the illegal acts of counterfeiting and selling, Kolaqi adopts a fast and efficient networking model to crack down on illegal and criminal activities such as counterfeiting and selling. In response to consumers' concerns about the authenticity of product verification, Kelaqi suggested that consumers look for official channels such as Tmall, JD.com, Xiaohongshu, and Vipshop for purchases. When purchasing products through official authorized channels, consumers can scan and verify the authenticity according to the packaging guidelines of Kelaqi. If you purchase through other channels, you can go to the official website of Kolaqi Online *** to seek professional help from customer service staff.
In 2023, Kelaqi seized a number of unauthorized or permitted acts of using infringing logos in store names and store avatars, and infringing the exclusive right to use registered trademarks, and the brand claims were supported by the people's court and won the lawsuit. Legal experts said that while developing innovative products, enterprises should use trademark rights, copyrights, patent rights and other laws to protect the brand's own innovative products from infringement, protect the innovation and product power of enterprise development, and avoid the erosion of brand value.
In recent years, the state attaches great importance to the development of national tide brands. For enterprises, in order to achieve high-quality development, in addition to consolidating product strength, it is also necessary to strengthen the protection of intellectual property rights, so as to ensure the vitality of the brand and make the enterprise stable and far-reaching.