Chapter 1: Global Social Network Industry Development Status and Trends.
1.1 The development status and trend of the global social network industry.
1.1.1 Global Social Network Market Size Analysis.
1.1.2 Analysis of the size of users of global social networks.
1.1.3 Global Social Network Ranking Analysis.
1.1.4 Analysis of global social network development trends.
1) The growth rate of users of mainstream social networks continues to decline.
2) Long-tail social apps continue to emerge and grow rapidly.
3) From a sharp increase in user volume to a sharp increase in advertising revenue.
4) Social shopping will be widely available.
5) Facebook Live will make streaming live streaming mainstream.
6) The quality of social ** customer service has been significantly improved.
1.2 The development status and trend of the social network industry in the United States.
1.2.1 Analysis of the size of the U.S. social network market.
1.2.2 Analysis of the size of social network users in the United States.
1.2.3 Analysis of social network penetration in the United States.
1.2.4 Analysis of user stickiness of social networks in the United States.
1.2.5 Analysis of the profit model of social networks in the United States.
1) Online Advertising.
2) User pays.
1.2.6 U.S. Social Network Ad Spend Market Position.
1.2.7 Analysis of social network development trends in the United States.
1) Social media will continue to be an important news source.
2) Young users favor the "burn after reading" app
3) Journalism is the new focus of social networking - Facebook is leading the way.
1.3 The development status and trends of the social networking industry in the UK.
1.3.1 Analysis of the size of the UK social network market.
1.3.2 Analysis of the size of social network users in the UK.
1.3.3 Analysis of social network penetration in the UK.
1.3.4 Analysis of user stickiness on social networks in the UK.
1.3.5 Analysis of the profit model of social networks in the UK.
1.3.6 UK Social Network Advertising Market.
1.3.7 Analysis of social network trends in the UK.
1.4 The development status and trend of the social networking industry in Japan.
1.4.1 Analysis of the size of the Japanese social network market.
1.4.2 Analysis of the size of social network users in Japan.
1.4.3 Analysis of social network penetration in Japan.
1.4.4 Analysis of user stickiness of Japanese social networks.
1.4.5 Analysis of the profit model of social networks in Japan.
1.4.6 Analysis of the development trend of social networks in Japan.
Chapter 2: Analysis of the development status of China's social networking industry.
2.1 Analysis of the overall status quo of China's social networking industry.
2.1.1. Analysis of the development status of the industry.
2.1.2 Industry market size analysis.
2.1.3. Favorable factors for the development of the industry.
1) The rapid development of the Internet industry.
2) Driven by the country's macroeconomic environment.
3) Promotion of cultural pluralism.
4) The popularity of smartphones.
2.2 Analysis of users in China's social networking industry.
2.2.1 Analysis of the scale of industry users.
2.2.2 Analysis of industry user channels and usage frequency.
2.2.3. Industry user stickiness analysis.
2.3 Analysis of social networks on PC & mobile in China.
2.3.1 PC social network market analysis.
1) Analysis of the development status of social networks on the PC side.
2) Analysis of the characteristics of social network users on the PC side.
3) Analysis of typical products of social networks on the PC side.
2.3.2 Mobile social network market analysis.
1) Analysis of the development status of mobile social networks.
2) Analysis of mobile social network user characteristics.
3) Analysis of typical apps of mobile social networks.
2.3.3 Comparison of the advantages and disadvantages of social networks on PC and mobile.
2.3.4 Analysis of the profit model of social networks on PC & mobile.
2.3.5. Analysis of the development trend of PC & mobile.
2.4 Analysis of market competition in China's social networking industry.
2.4.1 Social Network Ranking Analysis.
2.4.2 Analysis of the first echelon of competition in social networks.
2.4.3 Analysis of the second echelon of competition in social networks.
2.4.4 Analysis of the third echelon of social network competition.
Chapter 3: Analysis of the Profit Model of China's Social Network Industry.
3.1 Analysis of the profitability of China's social network industry.
3.1.1 Advertising Revenue.
3.1.2) User pays.
3.1.3. Profit share of app developers and operators.
3.1.4. Profit sharing of telecom operators and mobile phone manufacturers.
3.2 Analysis of the profit model of China's social network industry.
3.2.1 Membership Fee Model.
3.2.2 Value-added service model.
3.2.3 Ingress Mode.
3.2.4 Other modes.
3.3 Profitability of China's social networking industry**.
Chapter 4: Analysis of the development potential of China's social networking industry segments.
4.1 Social network industry segment structure.
4.1.1 Personal consumption social market.
4.1.2 Enterprise Social Marketplace.
4.2 Comprehensive analysis of the development potential of social segments.
4.2.1 Comprehensive social user scale analysis.
4.2.2. Comprehensive social user stickiness analysis.
4.2.3 Comprehensive analysis of typical social apps.
4.2.4 Comprehensive social profit model analysis.
4.2.5 Comprehensive social profitability analysis.
4.2.6 Comprehensive social development trend analysis.
4.2.7. Comprehensive analysis of social development potential.
4.3 Analysis of the development potential of stranger social segmentation.
4.3.1 Analysis of the scale of stranger social users.
4.3.2 Stickiness analysis of strangers' social users.
4.3.3 Analysis of typical apps for stranger socialization.
4.3.4 Analysis of the profit model of stranger social networking.
4.3.5 Stranger Social Profitability Analysis.
4.3.6 Financing cases of stranger social enterprises.
4.3.7 Analysis of the development trend of stranger socialization.
4.3.8 Analysis of strangers' social development potential.
4.4. Analysis of the development potential of the social segment of interest.
4.4.1 Analysis of the size of interested social users.
4.4.2. Stickiness analysis of interest-based social users.
4.4.3. Analysis of typical apps for interest socialization.
4.4.4 Analysis of interest social profit model.
4.4.5 Financing cases of interested social enterprises.
4.4.6. Analysis of the potential for the development of interests and social networks.
4.5. Analysis of the development potential of marriage and dating segments.
4.5.1 Analysis of the scale of dating users.
4.5.2 Stickiness analysis of marriage and dating users.
4.5.3 Analysis of typical apps for marriage and dating.
4.5.4 Analysis of the profit model of marriage and dating.
4.5.5 Analysis of the profitability of marriage and dating.
4.5.6 Marriage and dating enterprise financing cases.
4.5.7 Analysis of the development trend of marriage and dating.
4.5.8 Analysis of the development potential of marriage, love and dating.
Chapter 5: Analysis of key players in the social networking industry at home and abroad.
5.1 Analysis of leading foreign social ** business.
5.1.1 facebook
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of the company's market share.
9) Analysis of corporate financing paths.
10) Enterprise development direction and strategy.
5.1.2 youtube
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Analysis of enterprise market share.
7) Analysis of corporate financing paths.
8) Enterprise development direction and strategy.
5.1.3 twitter
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.1.4 myspace
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Analysis of corporate financing paths.
7) Enterprise development direction and strategy.
5.1.5 line
1) Basic information of the enterprise.
2) Characteristics of enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.1.6 linkedin
1) Basic information of the enterprise.
2) Enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Enterprise development direction and strategy.
5.2 Analysis of the leading social ** business in China.
5.2.1 WeChat.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Analysis of WeChat users.
7) Analysis of enterprise market share.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.2.2 Momo.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.2.3 Sina Weibo.
1) Basic information of the enterprise.
2) Analysis of enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.2.4 Snowballs.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of corporate financing paths.
8) Enterprise development direction and strategy.
5.2.5 watercress.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
9) Enterprise development direction and strategy.
5.2.6th century good relationship.
1) Basic information of the enterprise.
2) Enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of business income.
8) Analysis of corporate financing paths.
5.2.7 lattice clouds.
1) Basic information of the enterprise.
2) Enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise development trends and opportunities.
5.2.8 Exploration.
1) Basic information of the enterprise.
2) Enterprise product service functions.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise APP system version structure.
8) Analysis of business income.
9) Analysis of corporate financing paths.
10) Enterprise development direction and strategy.
5.2.9 Pulse.
1) Basic information of the enterprise.
2) Enterprise products and services.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise usage activity analysis.
8) Enterprise APP system version structure.
9) Analysis of enterprise operating income.
10) Analysis of corporate financing paths.
11) Enterprise development direction and strategy.
5.2.10 Friend impressions.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Analysis of corporate financing paths.
8) Enterprise development direction and strategy.
5.2.11 Please eat.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Regional distribution of enterprise users.
6) Enterprise APP system version structure.
7) Analysis of corporate financing paths.
8) Enterprise development direction and strategy.
5.2.12 opposite.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise usage activity analysis.
8) Enterprise APP system version structure.
9) Analysis of enterprise operating income.
10) Enterprise development direction and strategy.
5.2.13 Meet.
1) Basic information of the enterprise.
2) Enterprise product service functions.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise APP system version structure.
8) Enterprise development direction and strategy.
5.2.14 Neighbors.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise usage activity analysis.
8) Enterprise APP system version structure.
9) Analysis of corporate financing paths.
10) Enterprise development direction and strategy.
5.2.15 Zhihu.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise usage activity analysis.
8) Enterprise APP system version structure.
9) Analysis of enterprise operating income.
10) Analysis of corporate financing paths.
5.2.16 points to answer.
1) Basic information of the enterprise.
2) Enterprise product and service structure.
3) Enterprise market positioning analysis.
4) Analysis of corporate profit model.
5) Analysis of the scale of enterprise users.
6) Regional distribution of enterprise users.
7) Enterprise usage activity analysis.
8) Enterprise APP system version structure.
9) Analysis of corporate financing paths.
10) Enterprise development direction and strategy.
Chapter 6: Analysis of China's Social Network Industry Development Prospects and Investment Opportunities.
6.1 Development trend and prospect of social networks in China.
6.1.1 Analysis of social network development trends.
1) Vertical development of mainstream social networks.
2) The application of big data in social networks.
3) E-commerce of social networking platforms.
6.1.2 Prospects for the development of social networks**.
6.2 Analysis of the investment status of China's social network market.
6.2.1 Analysis of the scale of social network investment.
6.2.2 Analysis of investment entities in the social network industry.
6.2.3 Analysis of investment rounds in the social networking industry.
6.2.4 Social network industry investment regional analysis.
6.2.5 Analysis of investment methods in the social network industry.
6.2.6 Analysis of investment and financing in various fields of social networks.
6.2.7 Financing cases in various fields of social networks.
6.2.8 Problems that should be paid attention to in China's social network investment.
1) The privacy and security of the industry have been questioned.
2) The homogenization of social ** is prominent, and the sustained profitability is not obvious.
3) Intensified competition in the industry.
4) Inflated business valuations.
5) Investment methods need to be innovated.
6.2.9 Investment Trends in the Social Networking Industry**.
6.3 Analysis of investment opportunities in China's social networking market.
6.3.1 Analysis of investment opportunities in social networks.
1) Investment opportunities in the social network industry chain.
2) Investment opportunities in social networking content.
6.3.2 Suggestions on the direction of social network investment.
Table of Contents of Charts. Figure 1: Global social network size and** (in USD billion), 2018-2023
Figure 2: 2018-2023 global social network industry user scale and** (unit: 100 million people, %)
Figure 3: Changes in the user scale of the global mobile social networking industry from 2018 to 2023 and** (unit: 100 million yuan, %)
Chart 4: Global Social ** Rankings by Number of Active Users (in millions) Q3 2023
Figure 5: Changes in the size of the U.S. social networking industry from 2018 to 2023 and** (unit: US$100 million, %)
Figure 6: Changes in the user scale of the U.S. social networking industry from 2018 to 2023 and** (unit: millions, %)
Figure 7: Changes in social network usage in the U.S. by age group, 2018-2023 (in %)
Figure 8: U.S. Internet Users** Temporal Distribution (in %)
Figure 9: Facebook has the strongest stickiness in U.S. social networking.
Exhibit 10: Percentage of U.S. adults getting news on social networking platforms in 2023 (in %)
Exhibit 11: Coverage of social ** users by social in 2023 (unit: %)
Exhibit 12: Analysis of Americans' use of social** usage, 2018-2023 (in %)
Exhibit 13: UK Social Networking Industry Market Size, 2024-2030 (in USD billion, %)
Figure 14: Changes in the user scale of the UK social networking industry from 2018 to 2023 and** (unit: 10,000 people, %)
Exhibit 15: UK Internet User Breakdown in 2023 (in %)
Exhibit 16: Number of UK social network user accounts by age group, 2019-2023 (unit: units).
Exhibit 17: Analysis of the reasons why users use social networks in the UK (in %)
Exhibit 18: Japan Social Network Industry Market Size, 2024-2030 (in USD billion, %)
Figure 19: Changes in the number of users in Japan's social networking industry from 2018 to 2023 and** (unit: 10,000 people, %)
Figure 20: Japan's mobile Internet penetration rate from 2024 to 2030 and ** chart (unit: %)
Exhibit 21: Top social apps in Japan 2023 (in %)
Exhibit 22: China's social app usage ranking in 2023 (unit: %)
Figure 23: Changes in the market size of China's social networking industry from 2018 to 2023 (unit: 100 million yuan, %)
Figure 24: China's Internet Population and Internet Penetration Rate, 2018-2023 (Unit: 100 million people, %)
Figure 25: The scale and growth rate of China's mobile Internet users from 2018 to 2023 (unit: 100 million people, %)
Exhibit 26: China's GDP growth trend from 2018 to 2023 (unit: %)
Exhibit 27: China's smartphone shipments from 2018 to 2023 (unit: 100 million units).
Exhibit 28: Analysis of social app usage in China in 2023 (%)
Figure 29: The scale and proportion of mobile Internet users in China from 2018 to 2023 (unit: 10,000 people, %)
Figure 30: Distribution of time periods used by users of five types of apps in 2023 (unit:).
Figure 31: The development of social networks in China.
Exhibit 32: Basic introduction to typical mobile social platforms.
Exhibit 33: Comparison of the advantages and disadvantages of social networks on PC & Mobile.
Exhibit 34: Top 10 Chinese social networks in 2023 (in %, times).
Exhibit 35: Social Network Echelon Breakdown.
Exhibit 36: Personal Consumption Social Network Market Segmentation.
Figure 37: Duration of Weibo app users from 2019 to 2023 (unit: minutes).
Figure 38: Analysis of Typical Apps for Comprehensive Social Networking.
Exhibit 39: Sina Weibo's profit model and current situation.
Figure 40: The number of stranger social app users in China from 2018 to 2023 (unit: 100 million people, %)
Exhibit 41: 2023 China's stranger social software activity ranking (unit: %.)
Exhibit 42: Analysis of typical apps for stranger socialization.
Exhibit 43: Positive scores for user impact by type of social**.
Exhibit 44: Introduction to Tieba.
Figure 45: Growth trend of China's online dating service mobile monthly coverage from 2019 to 2023 (unit: 10,000 units, %)
Figure 46: 2019-2023 China's online dating service monthly visit growth trend (unit: 100 million, %)
Figure 47: Total monthly usage time of mobile terminals of online dating services in China from 2019 to 2023 (unit: 100 million minutes, %)
Figure 48: Growth trend of monthly access time on PC of China's online dating services from 2019 to 2023 (unit: 10,000 hours, %)
Exhibit 49: Introduction of core companies in China's online dating services.
Exhibit 50: Analysis of China's Dating Social Profit Model.
Exhibit 51: Facebook Basics Table.
Exhibit 52: Facebook's product features and services.
Exhibit 53: Facebook's monetization model.
Exhibit 54: Changes in the number of daily active users on Facebook from 2017 to Q3 2023 (unit: 100 million people, %)
Exhibit 55: Facebook market distribution in major regions of the world (in %)
Exhibit 56: Changes in Facebook's operating income for the third quarter of 2019-2023 (in US$100 million).
Exhibit 57: YouTube Basic Information Table.
Exhibit 58: YouTube's product structure.
Exhibit 59: Twitter Basics Table.
Exhibit 60: Twitter's product offerings.
Exhibit 61: Twitter's Five Profit Models.
Exhibit 62: Growth in the number of active users of Twitter in the third quarter of 2018-2023 (in 100 million people).
Exhibit 63: Twitter's fundraising journey.
Figure 64: MySpace Basic Information Table.
Exhibit 65: Myspace's products and services.
Figure 66: LINE Basic Information Table.
Exhibit 67: Characteristics of LINE's products and services.
Exhibit 68: Line's profit-making model.
Exhibit 69: Number of monthly active users (in millions) of global LINE in Q3 2018-2023
Exhibit 70: Number of monthly active users in LINE's core regions from 2017 to Q3 2023.
Exhibit 71: LinkedIn Basic Information Table.
Exhibit 72: LinkedIn's product landscape.
Exhibit 73: LinkedIn's profit model.
Exhibit 74: LinkedIn users by region.
Exhibit 75: WeChat Basic Information Table.
Exhibit 76: WeChat Business Capability Profile.
Exhibit 77: WeChat products and services.
Exhibit 78: WeChat's market positioning.
Exhibit 79: Analysis of WeChat's profit points.
Figure 80: Analysis of the scale of monthly active users of WeChat and WeChat in the third quarter of 2018-2023 (unit: 100 million people).
Figure 81: Distribution of WeChat users by region as of the end of 2023 (unit: %)
Exhibit 82: Eight trends in the development of WeChat.
Figure 83: Top 10 strategic adjustments to WeChat's development.
Exhibit 84: Momo Basic Information Table.
Exhibit 85: Momo Business Capability Profile.
Exhibit 86: Momo's product structure.
Exhibit 87: Momo's LBS
Figure 88: Changes in the registration scale of Momo users from 2018 to 2023 (unit: 10,000 people).
Figure 89: Regional distribution of Momo users by province.
Figure 90: Regional distribution of Momo users by province.
Chart 91: Momo's operating income in the third quarter of 2019-2023 (unit: 10,000 US dollars).
Exhibit 92: Momo's operating income by product in the third quarter of 2023.
Exhibit 93: Momo's financing history.
Exhibit 94: Basic information table of Sina Weibo.
Exhibit 95: Sina Weibo Business Capability Profile.
Exhibit 96: Sina Weibo product service features.
Exhibit 97: Sina Weibo Market Positioning Analysis.
Exhibit 98: Analysis of Sina Weibo's profit model.
Figure 99: Analysis of Sina Weibo user scale in the third quarter of 2019-2023 (unit: 100 million people).
Figure 100: Distribution of Sina Weibo users by region (unit: %)
Exhibit 101: Distribution of Sina Weibo users by province (unit: %)
Exhibit 102: Sina Weibo's operating income in the third quarter of 2019-2023 (unit: million US dollars).
Exhibit 103: Snowball Basic Information Table.
Exhibit 104: Snowball Operational Capability Profile.
Exhibit 105: Details of Xueqiu's services.
Exhibit 106: Details of Xueqiu's product service features.
Exhibit 107: Snowball profit model analysis.
Figure 108: Snowball users by region (in %)
Exhibit 109: Xueqiu's financing journey.
Figure 110: Douban basic information table.
Exhibit 111: Douban's business capability profile.
Exhibit 112: Douban product details.
Exhibit 113: Douban's profit model.
Exhibit 114: Douban User Search Index.
Figure 115: Distribution of Douban users by province and region.
Exhibit 116: Jiayuan Basic Information Table.
Exhibit 117: Jiayuan's products and services.
Exhibit 118: Jiayuan's profit model.
Figure 119: Number of registered users from 2018 to 2023 (unit: 10,000 people).
Figure 120: Regional distribution of Jiayuan users in 2023.