Lunar New Year is the traditional hot sales period, and at this time of the year, sales will usher in a peak period. This year coincides with the Year of the Dragon, and dragon gold jewelry is attracting attention and is deeply loved by consumers. According to the news released by the China ** Association on the 18th, although the first consumer market in China remained at a high level during the Spring Festival, China's first consumer market is still hot, and ** jewelry and Dragon Year gold bars have become the most popular products and are highly sought after. As an expert in China's high-purity Seiko gold jewelry, Mengjinyuan during the Spring Festival, its best jewelry is naturally not a problem. Recently, Shandong Satellite TV's "Brand Shandong" broadcast a special interview with "Mengjinyuan ** Jewelry: Exquisite Craftsmen Passing on the Gift to the East", and the production and sales of Mengjinyuan ** are booming.
It is understood that since the first month of the Chinese New Year, the first product sales stores around the country have been crowded. Mengjinyuan is no exception, even if there was snow on the day of the interview, it did not reduce people's enthusiasm for buying ** jewelry. The clerk of the Mengjinyuan store told reporters that some of the Chinese New Year elements and novel designs related to the "dragon" designed by Mengjinyuan are particularly popular, and a variety of them have been sold out, and they have been with the factory many times.
On the one hand, it is because Chinese people have always had the habit of buying gold for the New Year, and on the other hand, Mengjinyuan's 2024 New Year event "Golden Year Auspicious to Dream Fulfillment" activity is also popular among consumers. In 2024, as an important part of Mengjinyuan's brand promotion strategy, the main activity of Mengjinyuan's New Year's IP "Golden Year Daji" is to cooperate with the national brand Geely Geometry cross-border, and anyone who spends a certain amount of money in its stores will have the opportunity to get a Geely Panda mini car, so that consumers can take "Ji" home during the Chinese New Year.
Preferential activities are one thing, but the key to really going to the hearts of consumers and gaining the recognition of consumers is to rely on "products out of the circle". Mengjinyuan focuses on the development and utilization of traditional Chinese culture and national tide elements, and its strong design capabilities bring traditional elements to life. The latest products launched in the Year of the Dragon contain dragon patterns, dragon scales, and dragon patterns and other elements, many of which are used in the bronze and jade patterns in museums. The high appearance of cast gold handicrafts not only stems from the design ingenuity but also relies on the skillful craftsmanship, and many products will be combined with the material process to consider the presentation of the work at the beginning of the design.
In fact, not only this year, but also for many years, Mengjinyuan has been committed to the inheritance of China's intangible cultural heritage. For example, in 2023, Mengjinyuan will cooperate with the "Yanjing Eight Uniques" to launch the "Master Craftsman" series, which has been loved by countless consumers as soon as it is listed. Including this Shandong TV station's interview with Mengjinyuan, there is also a work called "Dragon Teng Shengshi Ruyi Appreciation Plate". In this work, the core process of filigree inlay is one of the eight uniques of Yanjing, and the process is cumbersome and very difficult. Because of the large amount of filaments used, there are many welding points in the production process.
In order to be able to present this work perfectly, Mengjinyuan uses the exclusive patented technology of "solderless welding" to complete the welding process through "gold welding", which is not only high purity, but also high appearance. In this way, on the one hand, the aesthetics of this craft are retained to the greatest extent, and on the other hand, this craft is presented to the public again, so that more consumers can feel the beauty of Chinese tradition and the beauty of Chinese intangible cultural heritage.
Today, as an expert in China's high-purity Seiko gold jewelry, Mengjinyuan has become an important force in the inheritance of China's intangible cultural heritage. Whether it is the brand's New Year promotion or daily jewelry sales, I believe that Mengjinyuan will assume the responsibility of the enterprise as a national brand, continue to uphold the original intention of inheriting and promoting national culture, continue to explore the connotation of intangible cultural heritage, and push more high-quality products with Chinese characteristics to the market, so that more people can understand and love China's intangible cultural heritage.