During the Spring Festival of the Year of the Dragon just past, Yanghe was in full swing and opened the road of hot and hot sales. The blue of the sea 52 degrees gift box is among the best in the Jingdong list, which deeply touched consumers and aroused widespread resonance, everyone said, "The blue of the sea is not only exquisite in appearance, but also very soft and smooth, and it is very comfortable to drink" "The taste is pure, the packaging design is tall, and it is worthy of being a classic of Yanghe" ......
In 2003, Yanghe launched the "Blue Classic" series of products, which set off a blue storm in the liquor market at that time and created an industry myth.
As a 100-yuan product, Haizhilan has been selling well for 20 consecutive years, becoming one of the few large single products in the liquor industry with annual sales of more than 100 million bottles, and is recognized as "hard currency" and "national liquor". The blue of the sea carries the blue memories of several generations of Chinese, witnesses the baptism of the years, and is still enduring, what has changed is the version, what has not changed is the quality.
Adhere to quality, steady and far-reaching.
Looking back on history, the reason why Yanghe has been able to win the title of "China's Famous Liquor" three times is that the key lies in the brewing technology and quality advantages. Quality is the background color of the blue of Yanghe and Hai, the basis for the brand's continued best-selling, and the logic behind "Internet celebrities become popular".
Yanghe has more than 70,000 famous wine cellar pools, with a storage capacity of nearly 700,000 tons of puree wine of different types and different years, which is one of the wine cellar pools with the largest number, the most complete preservation, the longest use time and the most abundant microbial species in China, and is known as "China's white wine cellar pool living cultural relics". Yanghe has successively established more than 10 national and provincial liquor technology research centers and laboratories, and has a professional team composed of 46 national liquor masters, 78 provincial wine tasting committees and 1,975 technical personnel, with industry-leading technical strength. Profound resource base, strong talent strength, and years of persistence and precipitation in quality have achieved the classic myth of Haizhilan, making Haizhilan a "top hit".
The latest generation of Sea Blue, the base wine is all aged for more than three years, and after years of storage in pottery jars, it has the characteristics of softer quality and more comfortable experience. Keep improving in grain, cellar pond and Daqu, so that the grain fragrance, cellar fragrance and qu fragrance are integrated; In addition, the soft core brewing process is adopted, and a variety of microorganisms are fermented together, which realizes the comprehensive coordination of aroma and taste, and the entrance is softer, the swallow is smoother, and the aftertaste is longer.
Ocean Blue allows consumers to appreciate the perfect integration of winemaking art and ingenuity, conquers the taste buds of countless drinkers, and becomes synonymous with quality first, and has won many awards such as "consumers' favorite liquor brand", "consumer product praise first", "consumer quality recognition first" and so on.
Beyond the classics, integrity to innovation.
The times are developing, and you can't go to a new place by taking the old road. Through iteration, the "first generation of Storm" of Yanghe Sea Blue has taken a leading path, from "Blue Storm" to "Blue Fashion", reshaping an innovative Sea Blue IP.
On the basis of maintaining the core value of quality, Haizhilan strives for the "new" of products. Since its launch, Ocean Blue has been continuously iterating in terms of taste, experience, packaging, anti-counterfeiting technology, etc., and today, Yanghe Ocean Blue has experienced six product iterations. After 4 years of repeated polishing, the national liquor master team has launched the latest generation of Sea Blue, so that the classic myth will last for a long time.
The latest generation of sea blue is eye-catching in appearance, and Yanghe has cooperated with the international color authority Pantone (Pantone) to sea area 332Inspired by the blue color at 35 meters, the "Sea Blue" color was jointly launched. The new version of Haizhilan has gone through the three levels of "experts, employees, and markets" before going on the market, and has truly achieved "Didi has been aged for three years, and the mouth is pure grain fragrance". With fashionable appearance, refined quality and superior cost performance, Ocean Blue is not only the ingenuity of Yanghe, but also the popular wine of consumers.
Paying tribute to the classics and continuing the classics. Last year, in order to commemorate the 20th anniversary of the listing of Yanghe Blue Classic, Yanghe carefully created Yanghe Blue Classic (2003 Commemorative Edition), which swept the market as soon as it was listed, causing a new round of blue craze and becoming a representative work that leads the fashion and leads the future.
Yanghe "Blue" is a fashion classic, a pattern temperament, and a sentimental dream. Ocean Blue has advanced from "blue culture" to "blue power", which is not only the logo of the brand, but also constantly surpassing the classics and inheriting the softness.
This article is from: **Star.