Sichuan News, February 4 (Ma Qiuping) In the 12th year of entrepreneurship in Chengdu, Cheng Qianwei took the Yuwei food he founded single-handedly, and came to a gorgeous turn - this time, he used biotechnology to empower jujubes and brought a different New Year's big product to the food industry.
Veteran "nature porter".
For Cheng Qianwei and the Yuwei Food team led by himself, 2024 is destined to be a turning point.
The biggest turning point is that this Chengdu entrepreneur who crossed over from the field of science and technology to the agricultural products industry returned with a new "Yuwei Yuanqi Jujube" and achieved a breakthrough in the application of probiotic fresh-locking technology in the field of fruits and vegetables.
Post-87 "CEO Cheng Qianwei. Courtesy of Flavor Food.
Previously, Cheng Qianwei defined himself as "nature's porter". In 2016, Cheng Qianwei plunged into the track of agricultural products and created a flavor food with jujube and wolfberry as the main product system. Three years later, he sold Yuwei jujube products to Wal-Mart's national single-month sales champion.
Red dates have a long history of cultivation in China, rich in a variety of nutrients and medicinal value, and are an indispensable element in the food list of Chinese. However, as a traditional agricultural product industry, the jujube industry relies too much on the power of inertia, and in the 20 years of rapid development of China's food industry, the processing and eating methods and eating scenes of jujube have not been greatly changed.
In recent years, with the growth of demand for healthy snacks, Cheng Qianwei realized that jujubes, which naturally have nutritional value, may also usher in new development opportunities, and make a healthy jujube in the real sense has become the top item on his wish list, and he began to take the initiative to look for opportunities.
At a dinner, Cheng Qianwei met his mentor, Professor Zeng Yanming, the founder of Dikang Group. One is a leader in the food industry, the other is a regular army in biotechnology, and a new story about jujube begins.
Selling a house is something you have to do! ”
The good news is that when he wanted to change, Cheng Qianwei once again got the right to choose his life. As a pioneer in the field of probiotics, Cheng Qianwei applied biotechnology to jujube products, creating a new benchmark for healthy snacks.
Before the concept of health swept the snack circle, Cheng Qianwei already had his own judgment on the future development trend: Chinese have money, but eat "bad", most of the snacks on the market have food additive problems, and he firmly believes that the era of "additive-free snacks" will come.
Cheng Qianwei (right) communicates with customers in the company. Courtesy of Flavor Food.
Any innovation requires great efforts, in order to turn the possibility into energy, Cheng Qianwei withstood the pressure, sold cars and houses, and plunged into the second entrepreneurship of "probiotics + red dates".
After years of exploration and practice, he has successfully combined natural ingredients with probiotic fermentation technology to develop a "Yuwei Yuanqi Jujube" with snacks containing SOD antioxidants and GABA amino acids.
In order to ensure the safety and taste of the product, starting in 2020, the testing of probiotic fresh-locking technology has been carried out in a low-key manner for 2 years under the auspices of Professor Zeng Yanming and his team. The laboratory continuously iterates and upgrades product quality, and strictly controls all aspects such as fruit source, taste, and packaging bags.
In the research and development process of the laboratory, the R&D team also carried out simultaneous research and development of more than 20 kinds of fruit and vegetable probiotic technology applications. After a long period of hard work and dedication, they have successfully developed a highly active lactic acid bacteria starter with independent intellectual property rights.
The power of science and technology knocks on the food and nutrition track.
The application of probiotic technology in the freshness of fruit and vegetable foods has become a moat for flavor food. As a company focusing on building a leading brand in the probiotic jujube category, this time, they will comprehensively upgrade their brand image through biotechnology empowerment, with the goal of creating a new generation of digital benchmark brands in the field of food and nutrition with "Taste and Taste, Making Food and Nutrition Simpler", launching more probiotic fruit and vegetable products, and continuing to expand brand influence.
A bag of vitality dates, half a capital bureau. Cheng Qianwei and Yuwei Food have taken the first step. Behind this is the emergence of a new ecology: in the future, the food industry will be dominated by biotechnology-enabled products, and more and more biotechnology will be related to life, thus changing our new perception and way of thinking about life.
Since the birth of the food industry, human beings have been exploring the road of food preservation. Nowadays, more and more biotechnology is combined with the traditional food industry, bringing new development opportunities and challenges to the industry.
We still seem to lack a bold enough endgame imagination for the application of more bioscience and technology in the food industry, the development status and the distance between it and market expectations, but some pioneers are already exploring the path to subvert the old era and become a new force to promote the process of this industry. (ENDS).