Yuxi, Yunnan Province, held the activity of "Returning to a Distant Home for a Special Festival - Returning to the Village for the Festival Yunnan 'Village Festival'", with beautiful scenery, food, folk songs, dances, intangible cultural heritage, and ...... village museumsAll put into the scene of rural tourism, tourism enterprises and village collective economic organizations cooperate, the center and the linkage of the self-center, travel agencies continue to send nearly 1,000 people for the activity villages, driving more than 10,000 self-help tourists every day, and the "Yuxi Village Festival" has more than 80 million reads on the whole network within 8 days.
——The in-depth integration of culture and tourism, and the rich connotation of the "village festival" with various activities
Under the guidance of the Provincial Department of Culture and Tourism and the Yuxi Municipal Party Committee and Municipal Government, the Yunnan Provincial Tourism Planning and Research Institute, Yuxi Municipal Bureau of Culture and Tourism, Hongta District, Jiangchuan District, Xinping County, and Yuanjiang County, which hosted the "Village Festival", organized more than 30 activities with a wide variety and rich connotations, such as "taste, brand, integration, and out of the circle", with village banquets, village performances, village ceremonies, village arts, and village accommodations as highlights. In Daying Street, Hongta District, combined with the local rice noodle festival that has been passed down for more than 500 years, the influence of the "Village Festival" is superimposed to create the main venue of the "Village Festival" in Yuxi. During the event, activities such as the folk culture parade of the owner of the land, the rice noodle banquet of the "Rice Noodle Festival of Yuxi Eight Bowls", and the lantern performance of "Charming Lantern Enjoy the Red Tower" will be held. In Zhiga Village, Yuanjiang County, relying on the cultural scenery of the most beautiful nostalgic tourist destination and the traditional folk customs of the local Dai people, a series of activities such as "Masked Love Song Meeting Ancient Village, Lion Dance Tour Village to Find Homesickness" were held, and activities such as masked love songs, lion dance tours and Dai wedding customs performances brought this ancient village to life. The series of activities of "Meet the Romantic Flower Street Festival, Huajiao Village Waiting for You" in Pingzhai Village, Xinping County met the yearning of local villagers and tourists from all over the world for the Spring Festival through the display of the original ecological folk customs of Huaxiao Dai, the characteristic flower street market, the banquet of Huaxiao Village and the evening of Huajiao Village. On February 24th, the Chinese New Year Festival will also be held in Guangshan Village, Jiangchuan District, "Cool Play** Roaming Huashan" series of activities, at which time Huashan (meat) ** Festival, Yixiang costume show, Huashan Village Fair and Yijia Village banquet and other activities will be organized.
-- The cooperation of government-enterprise collective economic organizations has effectively attracted the flow of high-quality "village festival" tourism routes
The rich and colorful activities and sound security measures have attracted self-driving tourists from the province and Sichuan, Chongqing, Guizhou, Northeast China and other places to come to eat rice noodles, listen to masked love songs, watch the flower waist Dai parade, and spend a different village festival in the strong rural style, nostalgia and rural rhyme. Yuxi Cultural Tourism and Provincial and Municipal Travel Agencies have launched 8 **118 yuan-598 yuan 1-3 "Village Festival" pure tour group tour routes; Launched 8 **368 yuan - 1400 yuan 1-2 days high-quality personalized customized tour routes, which have been welcomed by the majority of tourists. Thousands of tourists organized by Yunnan Jinai Tourism Group and Yuxi Integrated Travel Agency walked into various villages (communities). Yang Fang, general manager of Yuxi Integrated Travel Agency, said that in just 2 days, the "Yuxi Village Festival Theme Group" has been reported to be full of the single-day limit. Wang Yangxiong, a tourist from Kunming, brought his family to Yuxi for the village festival, he said: "There are not only traditional folk customs loved by the elderly, but also flavorful snacks loved by young people, and this village festival is very good." ”
——The official media and the self-** matrix have made great efforts, and the ** rate of all media has exceeded 80 million
In order to cooperate with the promotion of the "Yuxi Village Festival" activity, a publicity matrix of "central, provincial, municipal, and county four-level mainstream ** + new** platform + Internet celebrity + cultural tourism enterprise" has been constructed, starting from the highlights and characteristics of the event, forming a new situation of "one-time collection, multiple generation, multi-terminal release, multi-media presentation, multiple communication, and sound on the whole network", and vigorously promote the Yuxi cultural tourism brand. In terms of publicity and reporting, since February 1, more than 1,200 manuscripts have been published on the whole network platform, and the number of articles has exceeded 50 million. In terms of live broadcast, on February 10, a 90-minute aggregate live broadcast was conducted on Daying Street, and the live broadcast set the national advantages, and the top central media + nearly 50 mainstream platforms of more than 30 provinces, municipalities and autonomous regions carried out aggregated live broadcasts, with a live broadcast volume of more than 20 million, becoming a case of aggregation and linkage live broadcast of Yunnan Spring Festival activities; In addition, on the evening of February 11, the Yuxi Municipal Bureau of Culture and Tourism linked up with the cloud newspaper client and Cambrian Town Happy World to carry out a live broadcast with the theme of "I spent the New Year in Yunnan" on the Kuaishou platform, leading the majority of netizens to watch acrobatics, enjoy fireworks, watch iron flowers, and experience a life called Yunnan. During the two-and-a-half-hour live broadcast, the number of people on the Kuaishou platform exceeded 1.16 million. At the same time, on the Douyin platform, I spent the village festival in Yuxi on the hot topic, invited to the beginning.
1. Nanqu Culture and other Internet celebrities and 9 Yunnan Cultural Tourism Stars, Yuxi Network Cultural Tourism Recommendation Officers and other Internet celebrities walked into the "Village Festival" and shared their stories with the "Yuxi Village Festival". I spent the village festival in Yuxi The topic was online for 12 days, and the amount of more than 9 million ** made the Yuxi Village Festival a hot word on the Douyin platform, and the topic attracted the active participation of a wide range of creators in Guangdong, Jiangxi, Heilongjiang, Jiangsu, Chongqing, Liaoning, Sichuan and other places, and participated in more than 350 topics. As of February 16, 2024, the number of online ** of "Yuxi Village Festival" has exceeded 80 million.
Cultural tourism headlines Rong ** reporter Miao Wen finished
** Yuxi Municipal Bureau of Culture and Tourism
Cultural tourism headlines Figure
Editor-in-charge: Wang Chuyun
Proofread by Ma Yinrui
Review by Li Yuan
Final Judgment Gu Wenli