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Zhong Yingming. A few days ago, the Hunan Provincial Department of Culture and Tourism, the provincial government and other 8 departments jointly issued the "Implementation Opinions on Accelerating the High-quality Development of Industrial Tourism", proposing that by 2025, the province will build a number of national industrial tourism demonstration bases, industrial heritage tourism bases and provincial industrial tourism bases; By 2030, 200 provincial-level industrial tourism bases will be built, and the development level of industrial tourism in Hunan Province will be in the forefront of the country. The "Implementation Opinions" were jointly issued by multiple departments, demonstrating the determination and courage of Hunan to develop industrial tourism and injecting vitality into Hunan's industrial tourism.
Industrial tourism is an emerging form of tourism, with industrial heritage, industrial enterprise plants, production processes, corporate culture, etc. as the main tourist attraction, through sightseeing, investigation, experience and other ways, so that tourists can understand industrial culture and industrial civilization. Hunan manufacturing industry has a long history, from the initial exploration of the late Qing Dynasty, to the rapid development after the founding of New China, and then to now build an important national advanced manufacturing highland, in this process, Hunan industry continues to leapfrog, industrial revenue continues to grow, the province's cities and states of industry blossom, the development of industrial tourism has a unique resource advantage.
Liling, Zhuzhou, where free "picking up porcelain" is popular, reveals the "five-meter steel rolling production line" of "how steel is made", and witnesses the birth of heavy trucks, and the "super factory" Sany Zhilian Heavy Truck Industrial Park ...... witnessed the birth of heavy trucksAt present, Hunan has 6 national industrial tourism demonstration bases and 117 provincial industrial tourism demonstration sites. Hunan's rich and colorful industrial heritage and vigorous modern manufacturing industry have transformed into the most beautiful "scenery" for sightseeing, research and experience tourism under the background of tourism consumption upgrading and cross-border integration of culture and tourism, and industrial tourism is becoming a "new force" in the rise of Hunan tourism.
In today's thriving cultural tourism industry, whether it is Zibo, which has become popular with barbecue, or Harbin, which has become popular again with "pleasing the city", the only way to attract attention and keep the pace is to come out with new brilliance, and industrial tourism projects are no exception. Driven by the development of the cultural and tourism industry, how to revive the "sleeping" steel factory building, and make the hot production line have both external publicity windows, is worth in-depth exploration.
Industrial tourism is not simply a visit to a factory, behind each industrial landscape, there are rich stories that reflect the changing times, depict the struggle, show the innovative spirit of craftsmen and the innovation of craftsmanship. The key to making industrial tourism alive and popular is to base itself on its own characteristics, give full play to innovation and creativity, and tell cultural stories. If you want to attract more visitors and gain lasting attention, you must put more effort into discovering and showcasing your cultural identity. For the industrial tourism landscape with a certain cultural heritage, it is necessary to combine the existing cultural attributes to continuously innovate, such as combining virtual reality, augmented reality and other technologies to provide tourists with a richer and more vivid industrial tourism experience.
At present, China's cultural and tourism consumption has accelerated the recovery momentum, the market vitality continues to release, Hunan is in an important period of building an important national advanced manufacturing highland, the development of industrial tourism has come, its momentum has come. According to different types of industrial resources, it is necessary to excavate and develop distinctive industrial landscapes and industrial cultures, and create a number of industrial tourism projects with clear positioning, distinctive characteristics, considerate services and rich experience. For example, relying on major national projects, sightseeing projects can be developed; Relying on the production line of FMCG enterprises, shopping projects can be developed; Relying on high and new technology, research projects can be developed; Relying on industrial sites, cultural and creative park projects can be developed; And so on, focus on building a complex industrial tourism operation ecology that can be seen, played, learned, purchased, producted, and leisure, and upgrade the "assembly line" industrial production process to an "immersive" and "experiential" tourism experience process, so that the industrial tourism operation design is not only an important way to inherit industrial culture and promote the spirit of craftsmen, but also to promote the protection and optimal utilization of industrial resources, and diversified profits.
Industrial tourism is not only the integration of "industry + tourism", but also a breakthrough in the optimal allocation of resources for Hunan, which is committed to building a world tourist destination, a concrete practice of the new development concept, and a necessary move to vigorously promote the construction of cultural tourism to empower the construction of an important national advanced manufacturing highland, accelerate the construction of a modern industrial system rich in Hunan's characteristics and advantages, and make industrial tourism a "win-win" move for the high-quality development of cultural tourism and industrial enterprises. We are convinced that with the diversification, personalization and technological development of industrial tourism, Hunan's regional culture and self-confidence in heavy physical manufacturing and technological innovation will be further enhanced. At the same time, the two major brands of "World Tourist Destination" and "Made in Hunan" will also become a solid backing for Hunan's economic development and inject strong impetus into the sustainable development of Hunan's economy!