Since its establishment for many years, the company has always adhered to the original intention of making pure grain wine, and it is also to allow more people to drink authentic and good soy sauce wine.
A loyal fan of Shijiufang, who loves to drink, said that this year is the third year that he has liked to drink the sauce-flavored liquor of Shijiufang. In the past, he didn't know about sauce-flavored liquor, and only drank strong-flavored liquor, but because he often drank too much alcohol, he went to the hospital emergency room several times. He also suffered a lot of scolding for this, he also understood that his body would be worse if he drank it again, and later under the recommendation of a friend, he began to try sauce-flavored liquor, and he felt the beauty of sauce-flavored liquor. I even made an appointment with my friends to come to Moutai Town, the production site of Shijiufang, and bought all kinds of sauce wine here.
For the brand of Wanton Jiufang, many people may be labeled as an Internet celebrity, after all, compared with those brands that have been established for a long time, Wanton Jiufang has not been established for a long time, and has risen rapidly in just a few years. However, the brand is not just a label of Internet celebrity, unlike most of the brands born and raised in Moutai Town, the origin of the brand comes from a group of executives in the original IT circle.
Many people may wonder how the IT industry could finally be involved with liquor, and such a crossover is too big. In 2015, the former general manager of Lenovo Group's digital division came to Moutai Town by chance, where he was shocked by the aroma of wine wafting through Moutai Town and the preserved grain brewing process, and also found a business opportunity. So when he returned to Beijing, he immediately gathered a lot of friends from the business world, and everyone crowdfunded a new brand together, which is the origin of Shijiufang.
Before he founded the company, he was confused about the future of his industry and worried about his family's food safety. He said that at that time, he already felt that the times were upgrading consumption, but all aspects of consumers' lives were not satisfied, especially in terms of healthy drinks. Therefore, he founded the company in order to allow more people to drink high-quality sauce-flavored liquor.
With its high-quality soy sauce wine, it has entered the top 100 MBA cases in China in less than three years since its establishment. Its successful experience has been studied by the management majors of many universities and won many awards, all of which cannot be achieved or replicated by other breweries in Moutai Town.