Dong Yuhui's cultural level is not as good as Zhang Xuefeng
In recent times, the situation of educational influencers has been very different. Dong Yuhui, a subsidiary of New Oriental, returned to everyone's attention with the new Douyin account "Walking with Hui" after experiencing the "small composition" incident, and the debut time was set at 7 pm on January 9.
On Douyin, the number of live broadcasts of one anchor reached more than 30 million, and 1With sales of 500 million, it successfully topped the Douyin list, and the number of fans before the live broadcast also increased by 3 million, and the number of fans now exceeds 7.22 million.
In contrast, the situation of Zhang Xuefeng, a famous graduate school teacher, seems a little bleak. On January 8, blogger "Gu Yanyou" filed a lawsuit against Zhang Xuefeng for remarks such as "liberal arts are all service industries", and the matter has been accepted by the Huqiu District People's Court of Suzhou City.
Zhang Xuefeng suggested that bloggers can consider finding more popular and famous people to cooperate or interact with to increase their popularity.
Under the very different circumstances of the two Internet celebrities, some netizens raised a thought-provoking question: "Why does Dong Yuhui seem to be slightly inferior to Zhang Xuefeng in terms of cultural level?" ”
To answer this question, we can start from two aspects: first, analyze Zhang Xuefeng's growth experience and career direction; Second, understand his fan base and their need for information.
Zhang Xuefeng graduated from Zhengzhou University, a medium-level 211 university, ranked around seventy or eighty in the country, majoring in water supply and drainage. After graduating from university, he began to take graduate school entrance examinations and sell courses, and gradually became popular, setting up his own company to focus on college entrance examination application guidance.
His core competency lies in the consulting services he provides, with a wealth of information and experience to help students and parents make informed decisions. Zhang Xuefeng's audience is mainly graduate students, college entrance examination students and parents, who want to get practical and effective advice.
Therefore, if Zhang Xuefeng keeps using some non-practical words when communicating with fans, such as cod in Alaska and seagulls in the South Pacific, do you think his suggestions will be adopted?
Dong Yuhui's success is not accidental, he has used his professional knowledge and rich teaching experience to become an excellent tutor at New Oriental. However, due to the implementation of the "double reduction" policy, he had to change careers to live broadcast and bring goods, but he didn't expect to become popular overnight because of an episode of Oriental selection.
Dong Yuhui's fans are mostly idle middle-aged and elderly women, which is a group that is rich, idle, a little cultured, and a little empty. They already have a certain material foundation, but their hearts still crave spiritual satisfaction.
Therefore, they are very interested in the knowledge and stories shared by Dong Yuhui, and they are also willing to buy the products he recommends. In the process, Alaska's cod and South Pacific seagulls became an emotional bond between Dong Yuhui and his fans.
He gave fans a taste of romance and adventure by sharing his experience of cod fishing in Alaska. And sharing the seagulls of the South Pacific made him and his fans feel the magic and beauty of nature together.
These stories and experiences not only satisfy fans' curiosity about the unknown world, but also satisfy their pursuit of romance and dreams.
Zhang Xuefeng's live broadcast, I could hear his straightforwardness and easy-to-understand when he spoke, and people couldn't help but ask: "What is he talking about?" Is it grandstanding? However, when we understand his words, we exclaim, "That's true, that's the way it is." ”
And Dong Yuhui's live broadcast is full of literary brilliance and truth, which makes people think deeply after listening. However, sometimes we ask, "Isn't that?" It can be seen that although the two live broadcasters are both cultured, their styles and personalities are different.
Zhang Xuefeng, he does not regard himself as a cultural person, but chooses to play the role of "confidant big brother and guide of life".
Zhang Xuefeng admits that he is an information businessman, and he is committed to breaking down cognitive barriers and information gaps. His words are straightforward and his reasoning is deeply rooted in the hearts of the people, but he never claims to be a man of culture.
Therefore, even if you say that Zhang Xuefeng is uneducated, it will not hurt him. Dong Yuhui takes the image of "cultural person and reader", in fact, his remarks are more like chicken soup for the soul, full of reader's digest-style language, and even his daily words are full of rhetoric and literary language.
Although Zhang Xuefeng's language has no logic and is more of a pile of rhetoric, his personal emotional intelligence, expression ability, field control ability, communication ability and on-the-spot performance ability are very strong, and his writing style is also better.
The content of his speeches is realistic, and in order to prevent the audience from being incomprehensible, he adopts an absolute expression. Although he is also very educated, his background as an engineering student makes him more pragmatic, and he believes more in the experience of being beaten and enduring hardships from the bottom of society, and the ability to solve practical engineering problems.
In contrast, Dong Yuhui pays more attention to feelings and chicken soup, and his speech is finally implemented in selling goods, which is a kind of high-end flattery. Although his emotional output can make people feel comfortable, it lacks effectiveness and is only suitable for those who have eaten a lot of food to enjoy.
The money Dong Yuhui makes is actually the difference between the communication skills he mastered after engaging in the education industry and the long-term boring spiritual life of the general public. Although this money can be earned, the effective period is very short, and it is essentially a kind of freshness.
In general, our life needs both material satisfaction and spiritual sustenance, which is the real one"Milk and bread, poetry and distance"。
1.Dong Yuhui and Zhang Xuefeng are two important parts of our society, and I wish them all the best in their fields! In the same way, we ordinary people must persevere in pursuing our dreams and work hard for life and ideals!
2.Regardless of whether the society needs it or not, Dong Yuhui and Zhang Xuefeng are people who deserve our respect and learning. They have each achieved excellence in their respective fields, and in the same way, we have to work hard to achieve our ideals.
3.Society needs Dong Yuhui and Zhang Xuefeng, and it also needs ordinary people like you and me. Let's work together to pursue our dreams and fight for life and ideals!