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Since TikTok entered the U.S. market, its unique social e-commerce model has quickly attracted the attention of countless merchants and brands. Compared with traditional e-commerce platforms, TikTok provides merchants with a new sales channel with its strong user stickiness and content marketing advantages.
Especially in last year's peak season, TikTok's e-commerce business in the United States actually changed its declining trend in the UK and achieved the best growth, and the profits were considerable, not as volatile as Temu. As a result, a large number of Amazon sellers have switched to TikTok, hoping to get a piece of the pie, after all, TikTok at this time is quite mature.
But is TikTok e-commerce really so easy to play? Rabbit Ke will analyze it with you.
The current situation of TikTok e-commerce in the United States
Since last year, TikTok's e-commerce business in the United States has entered a stage of continuous growth, and unlike the low-price competition strategy of platforms such as Temu, TikTok has really achieved a single product explosion model and maintained a relatively high profit margin.
So at this time, it is definitely a very profitable thing to settle in TikTok.
But it's not so easy to open a store in TikTok America. Because the threshold for local stores is very high, no matter what you do, you need to use the identity of a local American, so it is unrealistic for domestic individual small businesses to open stores independently to operate in actual operation.
The best way is to cooperate with some large service providers and let them help you carry out agency operations, especially some B2B companies, if you want to attract traffic to independent stations through TikTok and get inquiries, it is not possible to have relevant operation experience.
In addition, it should be noted that TikTok belongs to the same company as Douyin, and risk control is well-known. Therefore, when cooperating with service providers, you should also pay attention to the fact that it must be the service provider to help open a new store, your own store, don't buy the kind, that kind of is problematic, and you have trouble if something happens.
TikTok Sourcing Analysis
After talking about the e-commerce environment in the United States, let's talk about the source of goods.
Most merchants who have learned about TikTok know that opening a store overseas requires an overseas warehouse, because of TikTok mechanism problems, it is impossible for every product to be shipped from China, and it will take more than ten days or even longer to reach the destination of overseas buyers.
Therefore, it is very important for some large stores to have an overseas stocking warehouse, and even some B2B companies will build factories overseas.
But this will also encounter a very critical problem, that is, the problem of pressing goods.
Of course, except for B2B companies, the ultimate purpose of their entry into TikTok is to obtain inquiries and orders, so there is basically no problem of pressing goods.
At present, TikTok has not fully entered the era of streaming, which means that the orders on TikTok are basically some popular models, so if your goods are not popular in the current season, it is easy to face the problem of pressure on goods.
At this time, it depends on your own hard power, whether you find a way to get rid of the goods, or how to depend on yourself.
Therefore, it is important to choose the right source.
Knowing this, can you successfully open a store on TikTok?
Of course, it's not that simple, we also need to know a very important element - content.
At TikTok, content is king.
Successful merchants are often good at using content forms such as short ** to attract users' attention through creativity and fun, and then realize the natural placement and promotion of products.
This content marketing strategy is far more effective than traditional advertising.
At the same time, TikTok's algorithm can efficiently push content to the users who are most interested in them, greatly improving the conversion rate in accurate matching.
It is also this mechanism that allows merchants to reach potential customers more effectively.
As the market continues to evolve and change, the future of TikTok e-commerce in the United States is still full of uncertainties. But one thing is for sure, and that is that content and user experience will continue to be key to the success of this platform.
So at this time, it is indeed a very good opportunity to enter TikTok, if you are not sure, then as Tuke said, find some agency operation service providers to consult, even if you cooperate together, there is a lot of profit to be made.
If you want to know more about B2B marketing methods, pay attention to *** Rabbit Gram going to sea