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In the past, Rabbit has introduced the European market, the Vietnamese market, etc., so today, I will introduce you to the Thai market that many people want to know more about! TikTok merchants who are interested in going to Thailand pay attention!
The average time spent on the Internet is 8 hours and 6 minutes
Due to globalization, the amount of content consumed by Thai audiences is skyrocketing**, surpassing any previous period, with a high digital penetration rate, with 61.2 million internet users in 2023, which is a far cry from Malaysia, but accounts for 85% of its total population! Among them, the number of social** active users is 52.25 million, and the average daily Internet usage time is 8 hours and 6 minutes, which exceeds the global average daily usage time of 6 hours and 41 minutes. This provides great convenience for TikTok merchants to vigorously develop online buyers.
It has become the most popular pastime
According to Rabbit Ke, Thai users have a soft spot for ***, as high as 943% of users are keen to listen to or podcast (58.)0%), listen to the radio (52.).1%), using the Stream service (36.)7%）、vlog（19.4%）。
Among the most commonly used social attribute platforms, the proportion of users aged 16-64 who use the TikTok short platform is as high as 796%。Specifically, 75% of Thai consumers will use social ** to understand brands, which is worth paying attention to for TikTok merchants who want to go overseas to Thailand.
Extreme dependence on socializing
The digital natives of the Thai market are extremely reliant on social** when it comes to shopping! 97% collect product information on social media before purchasing a product; 52% will refer to the recommendation of the influencer. It's clear that Thai consumers are looking for a more authentic shopping experience, while also exploring avenues for greater social engagement. Based on this, overseas enterprises can use TikTok as the core marketing position to create targeted promotion plans, especially for Generation Z and Generation Y, in order to achieve more ideal marketing results.
The "she economy" that cannot be ignored
Thai women are generally highly educated and have a strong sense of independence, which makes them more active and active in consumption, and the demand for women's products is more urgent.
According to Tuke, 81% of Thai women will hope that the brand can actively promote product solutions that meet women's needs, and another 75% of Thai women will hope that the brand can customize new product categories for women. TikTok's overseas brand should be focused on!
Strong environmental awareness that makes people "unexpected".
Unexpectedly, in the entire Asia-Pacific region, Thai consumers are the most environmentally conscious! This makes them pay special attention to the "environmental friendliness" of the brand's products. Among them, 83% of Thai consumers will take the initiative to choose brands with more significant environmental protection concepts; 80% of Thai consumers are very concerned about a healthy lifestyle, and another 60% of consumers will actively choose dietary and nutritious foods. Based on this, overseas brands may wish to integrate the concept of environmental protection into their products, or integrate the "concept of nutrition" into the food they sell, believing that they can reap better sales.
Depending on the region and country, consumers have different preferences and spend different amounts of time using social media such as TikTok. Everyone should do their homework carefully when understanding, and they must know that they know themselves and their opponents, and they will not be defeated in a hundred battles!
Info: TikTok for Business
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