The little junior sister dressed in a sweet coat, with her immature voice and baby face that seems to have been artificially carved, attracted a burst of "fan" trends to shine on the stage, and became a new star in the tea selling industry driven by huge commercial benefits. However, this kind of marketing strategy in the guise of innocence makes people wonder: what kind of values are we chasing?
Her face takes on the appearance of a ten-year-old girl, which inevitably evokes many associations, and invisibly breeds a distorted aesthetic of childishness. Dancing in such a high-profile manner on the live broadcast platform can be said to be a kind of deliberate packaging, a cunning means to gain "likes" and attention with the help of young appearance. She constantly clarifies her adult identity, and seems to be aware of the disparity between the establishment of this image and the legal boundaries of reality, but can this self-clarification really cleanse the essence of her actions?
In the live broadcast industry, this little sister of Internet celebrity with childishness and filter glory seems to have become the spokesperson of some kind of idealized girl image, soft-spoken, calm and introverted, but it has to be said that this is a shallow symbolization of tea culture. Does our appreciation of tea really need to be blessed through such a gaudy appearance?
In the first picture, blur and clarity are intertwined, and this deliberately created hazy beauty not only uses "childishness" as a tool to manipulate consumption, but also derives enigmatic danger signals, luring the audience into the illusion and misplaced cognition that should not go.
On the other hand, the little sister's refreshing reaction to the comments during the live broadcast is in stark contrast to her childish appearance, which makes people wonder about the deep-seated intentions hidden behind this contrast. Is the audience seeing a real adult, or a two-faced character under a childish face?
All this has caused questions and discussions, and we have to examine the direction of online live broadcast culture. What exactly should we make of this influencer phenomenon? Shouldn't a live broadcast platform with a wide range of influence regulate the content it disseminates, and provide viewers with healthier and more positive value guidance?
It is not only the live broadcasters themselves that need to be reflected, but also the entire industry and the audience. The trend of advocating childlike appearance, money worship, and superficiality is corroding our concepts, blurring the boundaries of public order and good customs, so that we forget our inner cultural heritage and spirituality in the pursuit of temporary "cuteness" and "cuteness". We must wake up, not be confused by this shallow appearance, and return to the pursuit of connotation and literacy.