In the second half of 2023, NIO ES's sales performance did decline. Fortunately, in December, NIO ES6 sold 6,943 units in a single month, an increase of 22 compared to the previous month53%, which can be regarded as a complete recovery of the decline.
Considering the pricing of the NIO ES6, its sales have increased so much, which is quite good for NIO, and if this momentum continues, then the NIO ES6 will soon return to the 10,000 mark.
The hottest time for NIO was in July last year, with a total of 11,118 units sold. However, since August, it has dropped directly to 8,607 units, 7,896 units in September, 7,875 units in October, and 5,666 units in November.
Therefore, in December, the decline of NIO ES6 is a very important month, which will inevitably greatly improve the morale of NIO ES6 related personnel, otherwise if it continues to decline like this, the morale of the team will be very serious.
The NIO ES 6 in December is indeed very timely. Now it depends on how much sales NIO can have in January this month, and if sales can continue, then the prospect of NIO ES6 is still no problem.
Of course, from the point of view of product power, Weilai ES6 does have enough proud capital, it is an intelligent model built by Weilai Automobile with a lot of money, if it is compared with any vehicle of the same level, it is not inferior, and it should not even reach the achievement of 10,000 units.
The reason for the decline in sales last year may be due to the fierce competition in the domestic market. You must know that since the second half of last year, a large number of car companies have begun to launch surprising preferential car purchase policies, and NIO has always focused on the high-end market, hoping to win the favor of users through excellent product strength.
Although this NIO has maintained sufficient profits, it has also made it impossible for the vehicle to be quickly rolled out in the national market, and NIO's battery swap station system needs a large number of cars as support, which will inevitably give NIO a great blow.
It's already February 2024, and we're also paying attention to the announcement of NIO's sales results in January, in my opinion. It would be good if sales in January were on par with December, but as for boosting sales, I am afraid that we can only wait until March to reconsider.