Jingzhou News Network commented (special commentator Zhang Zhongwang) "The grass and trees are sprawling, and the spring mountains can be seen." "In the first half of the Spring Festival holiday, tourism in many places across the country ushered in a "good start". Open the social platform, in addition to the endless circle of travel friends, there are also endless hot searches for popular scenic spots. The Lunar New Year symbolizes happiness, reunion, harmony and good luck, and its significance to the Chinese is undeniable, and many families will choose to travel during the Spring Festival holiday. Whether it is the sunny Sanya in Hainan, or the snow-capped Northeast "Erbin", or the brilliantly lit "Magic City" Bund, everywhere presents a scene of "people from the crowd" full of tourists and rubbing shoulders.
In addition to relaxing, experiencing customs, and checking in the beautiful scenery during the Spring Festival holiday, the purpose of traveling during the Spring Festival holiday is more to enhance emotional identity and depict a blueprint for happiness under the background of family reunion. Therefore, a good cultural experience is very important for every family member, after all, at this time, emotional value has surpassed economic value. Looking back on the past year, Zibo in Shandong Province and Harbin in Heilongjiang Province have become the two phenomenal "Internet celebrity cities" in the country under the background of not having a dominant economic volume? In the final analysis, the two cities have been able to respond to the needs of tourists in a timely manner, serve tourists warmly, and run the value concept of "people first" throughout the cultural and tourism services, which has won the sincere praise of the majority of netizens and the "voting with their feet" of tourists. Taking Harbin as an example, by querying public data, the total popularity in the past month is still as high as 105700 million, the economic benefits brought by ultra-high traffic are self-evident.
Orange is orange born in Huainan, and orange is born in Huaibei. "Why is it that under the realistic picture of "fancy involution" of cultural tourism in various places, there are still some "naturally beautiful" scenic spots that are tepid, unable to grasp the "traffic password", and even receive "one-star bad reviews" from tourists? There are still several points to refer to in the analysis of the reasons behind it: First, the infrastructure is weak. Restricted by the level of economic and social development, the roads between the scenic spots in some scenic spots are of low grade and not strong in series, and there is no group building in the mode of "cultural tourism ring", and there is a lack of "one-stop" commuting transportation. There is a phenomenon of "broken road" and "turning back", the parking space is seriously insufficient, and the satisfaction of tourists is low and the sense of experience is poor; Second, there is a lack of cultural and tourism services. Relevant departments do not have an accurate understanding of "traffic" and "popularity", and are not good at combining resource endowment with Internet celebrity economy. There is still a gap in the level of refinement of services, and the supervision and guidance of food, accommodation, transportation, environment, and safety are not detailed enough. Third, publicity and promotion are weak. is still gnawing at the "old book" of decades ago, and is not good at relying on the local rich cultural and tourism resources to innovate and make a blockbuster. I don't have a deep understanding of the essence of the new ** operation, I am not willing to listen to suggestions, and I am like a stream, and it is difficult to catch the "wealth of the sky". Ordinary citizens are less involved and have a cold and blunt attitude towards foreign tourists.
At the moment when material life is gradually abundant, people are no longer envious of low-level food and clothing, but more in pursuit of the temperature, thickness and depth of the spiritual home. If the cultural tourism service wants to become a "hot model" and "top stream", and then turn "traffic" into "retention", and let "passers-by" become "frequent customers", narrowing the distance between hearts is the most critical element, rather than letting tourists who come from afar "spend money to see their faces" and "spend money to find guilt". Instead of shouting empty slogans and indulging in the past, it is better to make every detail of cultural tourism services heartwarming.