Household appliances are one of the important products to improve the quality of life at home and meet the needs of people for a better life. China has a vast territory, a large population, and a good market foundation, and the home appliance market has good fundamental support.
According to the statistics of the Ministry of Industry and Information Technology of the People's Republic of China, the operating income of China's household appliances industry reached 16,027 in 2019400 million yuan, a year-on-year increase of 43%。In 2020, the operating income of China's home appliance industry will only decline slightly, down 1. year-on-year1%, reflecting the strong resilience of the home appliance market.
From January to October 2021, China's home appliance industry gradually recovered, and its operating income increased by 18% year-on-year9%, and the national refrigerator production in 2021 was 8,99210,000 units, down 04%；The output of air conditioners was 21,83570,000 units, a year-on-year increase of 94%；Output of household washing machines 8,61850,000 units, a year-on-year increase of 95%。
China's home appliance industry presents the following development trends:
From the perspective of the supply side, China's home appliance enterprises continue to carry out transformation and upgrading and technological innovation, with significant improvement in R&D capabilities, and endless emergence of innovative products, showing the characteristics of many new varieties, strong new functions and new trends, expanding the connotation and extension of household appliances and enriching the product choices of Chinese consumers.
From the perspective of consumption, China's per capita disposable income has gradually increased, the gap between urban and rural income and consumption has continued to narrow, new marketing methods such as live broadcast are prevalent, and the relevant policies to promote consumption have made China's home appliance market demand remain strong, the market scale continues to expand, and consumers are more willing to upgrade and purchase household appliances.
Since 2020, the adjustment of product structure has shown an accelerated trend, both from the demand side and the supply side, reflecting the enthusiasm for rich functional products, subdivided functional products, and high-end products, and the consumption of household appliances has also changed from "from scratch" functional consumption to "from good to good" quality consumption, and consumption upgrading and the transformation of the home appliance industry have accelerated simultaneously.
The above development trend of the home appliance industry has prompted the gradual transformation of household appliances to intelligent, personalized and quality, such as air conditioners with self-cleaning, 3D air supply, antibacterial and other functions, smart TVs that meet the needs of home fitness, ** meetings, remote socialization, etc., floor scrubbers, no-wash sweeping robots, electric mops and a series of small household appliances that improve the quality of life emerge in endlessly.
Micro motors can be widely used in household appliances, such as controlling various mechanical components for steering, lifting, telescoping and other stepping movements, or used to drive impellers, fan blades and other components to rotate quickly to achieve liquid or air flow. Therefore, the upgrading of household appliances has not only promoted the growth of sales in the household appliance industry, but also brought about the growth of demand for micro and special motors.