As the news of the death of corporate magnate Zong Qinghou broke, countless memories and stories emerged, including many references to celebrities who were closely associated with Wahaha in those years. Leehom Wang, the star who has worked with Wahaha for the longest time, is undoubtedly an important part of many people's memories. Since 1998, Wang Leehom has served as the spokesperson of Wahaha brand purified water, until the end of 2017, during this 20-year cooperation, witnessing the common growth of the two parties.
Leehom Wang's advertising song "Loving You is Equal to Loving Yourself" was all the rage, which not only strengthened Leehom Wang's status in the music world, but also significantly improved the influence of the Wahaha brand. This song became a memory in the hearts of countless consumers from the late 90s to the early 2000s, and at the same time, more people began to know and consume Wahaha's products.
By the end of 2017, the 20-year partnership came to an end as the two parties failed to reach an agreement on the renewal of a suitable endorsement product. Nevertheless, the collaboration between Leehom Wang and Wahaha is undoubtedly a good story in the history of Chinese business. It's not just a simple spokesperson partnership, it's a history of growing and fulfilling each other over time.
Zong Qinghou's death reminds people of this collaborative journey, not only because it marks the end of an era, but also because it reminds people that no matter how times change, the enthusiasm, creativity and perseverance of those young people are worth remembering and inheriting. The story of Leehom Wang and Wahaha is such a history worth remembering, which tells how enterprises and individuals can create each other's glory days through mutual support and trust.