Liu Qiangdong announced a new move and expressed generosity to his brothers, which is remarkable!
After 4 years of Minnesota events, Liu Qiangdong will finally reappear in public in 2023. Now, he has returned to the front-line management position of JD.com and has begun the internal transformation of JD.com.
It has been a year since Liu Qiangdong returned, which has changed from recent years"Guarding the country"'s ruthless style, now Jingdong is not only more wolf-like, but also enables Liu Qiangdong to obtain the correct values of being honest with his brothers.
Mr. Liu is well aware that without the efforts of employees, the enterprise can have the development of some time ago, he always puts the interests of employees first, and does his best to create a good working and living environment.
The move was released by Liu Qiangdong"Collective sale order"Announced a few days later, it aims to recall former employees who have left the company.
The Convocation Order stipulates that in order to protect the welfare of retired employees after returning to their home countries, the age of retired employees will continue to be extended, while retaining the Old Age Allowance, Housing Security**, Continuing Education, Veteran Employee Recommendation Letters, and Employee Assistance**.
At the same time, from January 1, 2024, the annual fixed salary of JD procurement and sales will be nearly 100%, while the average range of JD retail employees is not less than 20%.
Obviously, Liu Qiangdong is serious this time, his goal is to start in the field of e-commerce, and the e-commerce market, which has calmed down, is about to be filled with gunsmoke again.
Liu Qiang has raised the employees of the entire Eastern District retail by at least 20%, which means that it is not a salary increase for everyone, but a salary increase for everyone"All staff"If an enterprise wants to create an immortal myth, it must make the people below work hard.
Liu Qiangdong has a deep understanding of this, and JD.com's early competitive advantage is based on a series of care for low-level employees.
JD's biggest advantage lies in logistics, and JD Logistics can provide consumers with the best service and the fastest speed, which is also the reason for JD's continuous growth, and it has become a benchmark some time ago.
However, in order to establish a professional and efficient logistics team, it is necessary to have a large number of grassroots couriers, and Liu Qiangdong also hopes that they can work harder for JD.com, so he has never talked to them about salary and benefits.
Most of the couriers and couriers we are in contact with now are outsourced employees, and they do not enjoy the benefits of pension insurance and other benefits stipulated by the state, but Jingdong's couriers have everything, and Liu Qiangdong has insisted on paying various insurances and insurances to grassroots employees for many years.
A few years ago, Liu Qiangdong made it very clear in a CCTV interview that all JD.com's security guards, maintenance personnel and couriers must sign labor contracts directly with JD.com and are not allowed to outsource, so now the total number of employees in JD.com has reached 590,000, making it the largest private enterprise in China.
Liu Yonghao not only insisted on paying social insurance to grassroots employees, but also introduced a series of corporate medical insurance policies, including an investment of 10 billion yuan to pay to employees who have worked for five years"Housing Security Payment", expand"Assistance for employees' children**"。
The high-profile "Employee Child Assistance**" means that in the event of an accident for any reason by a JD employee, the company shall bear all the medical expenses of the employee and his or her family, and at the same time be responsible for taking care of the child under the age of 22 until he or she graduates from university.
Liu Qiangdong is not only committed to compensation and benefits, but also to the lives of JD.com employees, which has been rare some time ago.
In addition, in order to ensure that the salary level of all employees can meet the standard, at the beginning of 2023, Liu Qiangdong announced that the salary of JD.com's deputy director and above employees will be reduced by 10%-20%, and the higher the position, the greater the salary reduction.
At the beginning of 2024, Liu Qiangdong nearly doubled the salary of JD.com's front-line employees, such as purchasing and sales personnel, which shows that Liu Qiangdong has rediscovered the right values, believing that only with the right values can the company continue to develop.
At present, Liu Qiangdong adheres to two points: first, adhere to the low-price strategy, because low price is the only basic ** of Jingdong; The second is to improve the remuneration of grassroots employees and make JD a responsible company.
After Liu Qiangdong returned to management, he sought benefits for grassroots employees and won better prospects for JD.com, which also made the outside world optimistic about JD.com's future.
Although JD.com is now under attack, with old competitors like Alibaba, and Pinduoduo and live broadcast platforms, from Liu Qiangdong's many initiatives, I think JD.com is the ultimate winner.
Which platform do you think has the edge in the highly competitive e-commerce space? Feel free to comment, like, share, and discuss your opinions.