Entering middle age, no one can avoid gift-giving.
Whether it is the relocation of leaders, the maintenance of customers, or the exchange of relatives and friends, "what to carry" is an important link that should not be underestimated. It is not difficult to understand why the topic of gift-giving on Zhihu is so popular, with a cumulative reading volume of 13800 million, and raised 7210,000 hot discussions.
However, it is worth noting that the mainstream gifts, tobacco and alcohol in the past are facing a "lost period", and health products, oral anti-aging intervention products, etc., have gradually become the emerging social etiquette of middle-aged men.
The domestic "anti-aging pill" has jumped to the top of the gift-giving industry
*The report pointed out that a domestic "anti-aging pill" called Yishenghao 21000 has become the new "favorite" of middle-aged men by virtue of its comprehensive anti-aging properties. Since landing on the JD platform, it has been the transaction champion for several months, and nearly 8% of the users are middle-aged men from first-tier cities with high net worth.
According to the data, "Yishenghao 21000" is a high-end product line of aging intervention launched by TimeShop, a domestic biotechnology company. Comment sectionMedium, "leaders" and "relatives and friends" have become frequently mentioned gift objects。Interestingly, some users are in the process of "Yisheng Hao.""When I gave it to the leaders as a gift, I couldn't help but add 2 when I saw that they liked itBottle.
According to top international journals such as "Cell" and "Nature", oral anti-aging intervention products such as "Yishenghao 21000" have shown positive intervention effects in combating aging indicators such as hair thinning, decreased mitochondrial function, and decreased enzyme activity, and have shown great potential in promoting the overall rejuvenation of the body.
Looking through the comment area of JD.com, many male users have reported that this oral anti-aging intervention supported by scientific research has become one of the important means for them to seek health. Faced with sub-health problems caused by drinking, smoking, sedentary, etcThey are pinning their hopes on using "high technology" to alleviate the so-called "sense of age crisis" and worries about physical condition.
At the same time, the tobacco and alcohol gift market is showing a cooling trend. The search results show that in the topic of "tobacco, alcohol and gifts", a large number of content tends to discourage such gifts, and most netizens say that they are "not new" and "unhealthy".
Health, which has evolved into the second business card of middle-aged men
Industry insiders pointed out that "turning health into tangible gifts" may be one of the key factors for the popularity of anti-aging intervention products such as "Yisheng Hao 21000" in the gift market.
In fact, modern social is all about face. The face culture of the past relied heavily on material consumption to show. For example, brand-name watches, luxury cars, aged wines, etc., were once regarded as symbols of status and strength.
Nowadays, the face pursued by modern people has gradually shifted to investing in their own intrinsic value and health, and middle-aged people have begun to take pride in meeting the physical examination data standards and achieving remarkable fitness results. According to the data of the "Netizen Fitness Report", the proportion of post-70s people who insist on exercising more than 3 times a week far exceeds that of post-95s.
For middle-aged men, a breathYesRunning down a few kilometers has quietly become within their circleComparativelyImplicitA kind of comparisonManner.
In the consultation we received in the background of JD.com, we found that they did not pay much attention to **, but paid more attention to improving energy and physical strength, delaying aging and other substantive issues. "They usually have a higher income, and after verifying the product endorsement and efficacy, 80% of them will quickly place an order, mostly to give to their parents or elders in the family."
Mr. Zhang, from Jiangsu, is one of the loyal users of Yishenghao 21000, and in a recent event, he won enough for his family to use for a year. He also shared his experience on social platforms: "When you see competitors of the same age showing fatigue and you are still in a youthful state, there is nothing more fun in life than this." ”
What else should we pay attention to under the trend of sending "young"?
*The report points out that in the past two years, the market growth rate of oral anti-aging intervention products such as "Yishenghao 21000" has been as high as 3487% and is expected to climb to 270 this year1.3 billion yuan, and is expected to exceed 100 billion yuan in the next five years.
With the general improvement of public health awareness, the market competition is becoming more and more fierce, showing a vigorous development trend. However, behind the prosperity, the industry chaos is also exposed: some "three nos" manufacturers without professional qualifications have taken the opportunity to flood into the market, and there are different degrees of exaggerated publicity, posing a potential threat to the rights and interests of consumers.
In response to this situation, Shinichiro Imai, a well-known professor at the University of Washington School of Medicine, reminded consumers in the Yomiuri Shimbun: "Clinical studies have confirmed that the results of such oral anti-aging interventions are similar to health boosters, but they do not allow people to achieve the legendary 'longevity'." ”
It can only be said that the emergence of "Yishenghao 21000" is a new choice for health management.