At this year's Spring Festival Gala feast, have you been immersed in the singing and laughter and shared this moment of family reunion?
While enjoying the show, perhaps an interesting phenomenon has not escaped the insight of attentive audiences: although the audience at the Spring Festival Gala is like a starry change year after year, there is an extraordinary figure who has consistently occupied the glorious and eye-catching position in the front row of the Spring Festival Gala in the past 20 years or so.
She is Ms. Jin Yuxi, who is a host and an entrepreneur and is well-known at home and abroad.
Her name is not only engraved in the glorious history of Chinese TV screens, but also stands firmly on the stage of cultural exchanges between China and the world with her outstanding contributions and unremitting efforts, and has become a unique and lasting landscape in the front row of the Spring Festival Gala.
The "Daffodil Princess" from a famous family
The name Jin Yuxi may be a little unfamiliar to today's post-80s and even post-00s groups, but the imprint of her times is deeply rooted in the long history of Chinese aesthetics and cultural exchanges, like a magnificent chapter across generations.
It is no accident that she can shine in the front row of the Spring Festival Gala stage, but it is actually a powerful testimony to her role as a bridge between Eastern and Western cultures in the last century and her great contribution to the aesthetic enlightenment of Chinese women.
In 1949, Jin Yuxi was born in a scholarly family in Guilin, Guangxi, and her father Jin Yongnian was one of the important representatives of the contemporary Lingnan School of painting.
Since childhood, at the age of four, Jin Yuxi began to be influenced by ballet and piano, and under the nourishment of art, she gradually showed extraordinary talent, independent personality and unique thinking.
At the age of sixteen, Jin Yuxi took the initiative to study in the United States, and although his parents were full of worries, they resolutely decided to do their best to support their daughter's dream, and even did not hesitate to sell their real estate to raise funds for studying abroad.
During her study career in the United States, Jin Yuxi not only made remarkable achievements in the field of piano, but also won the reputation of "Chinese Daffodil Princess" in the American College Student Beauty Contest with her outstanding appearance and temperament, which was the first time in her life that she set foot in the world of beauty pageants and makeup.
This competition had a profound impact on Jin, and the unique insight, deep understanding and high attention to beauty in the Western world were like a key, opening the door to a new world of beauty.
From that moment on, the word "beauty" was closely linked to Jin Yuxi's life trajectory, forming an indissoluble bond, which also opened the gorgeous prelude to her legendary life.
Build a bridge between East and West on your own
After graduating, Jin Yuxi's persistent belief in the art industry was subtly shaken. She remembered her father's teaching: "Always be a pioneer." ”
In the field of art, Jin Yuxi felt that she had reached the bottleneck of her career, so she showed decisiveness and wisdom, and decided to adjust her direction in time and devote herself to the tide of entrepreneurship.
However, the arrangement of fate is often unexpected, when the dream of entrepreneurship has not yet been fully realized, Jin Yuxi turned around and became a host by chance.
In the process of hosting for a friend, Jin Yuxi was pleasantly surprised to find that he had a unique talent and love for hosting work. So, she innovatively combined her entrepreneurial ideas with her hosting career and founded a television production company in an attempt to find a new breakthrough.
In the face of China's relatively backward international image at that time and the deep-rooted prejudice of Western society against China, Jin Yuxi had a flash of inspiration and was determined to create a program that showed the beautiful style of China - "Look at the East" came into being.
In the program, Jin Yuxi, with his sharp teeth and elegant demeanor, vividly interpreted the charm of China to the world in an unprecedented way.
It is precisely because of Jin Yuxi's ingenuity and the people's growing desire for cultural exchanges that "Seeing the East" quickly became popular in the United States and even the world as soon as it was broadcast, winning widespread praise and attention.
At the same time, Jin Yuxi is also committed to introducing the world's diverse cultures to Chinese audiences, and she was invited to be the host of CCTV's "All Over the World", which further broadened the bridge of cultural exchanges between China and foreign countries.
So far, Jin Yuxi has become a well-known host at home and abroad with his outstanding performance and far-reaching influence, and has a very high social status.
The US "Congressional Record" magazine praised her as "a real civilian ambassador," while China's "People" magazine called her "the most famous woman in China."
In fact, China Post issued a series of stamps for her, honoring her as "the envoy of cultural exchanges between the East and the West", which is undoubtedly the highest affirmation of Jin Yuxi's unique contribution.
However, Jin's ambitions didn't stop there. Over the years, she has gained a deep insight into the fact that most women across China show off their natural makeup without any makeup.
This phenomenon inspired a grand and fiery idea deep within her:
She is determined to inspire Chinese women to enter the world of beauty, guide them to learn how to wear beauty, pursue beauty, and then show their self-style with confidence!
Open the door to the "pursuit of beauty" for Chinese women
Just like her decisiveness and firmness in the hosting industry, Jin Yuxi's development in the field of beauty also shows her determination to break through. Around 1990, at this historical juncture, she used her name as a brand and founded the beauty brand "Yue Sai".
Jin Yuxi not only invested 5 million yuan in product research and development, but also established the first cosmetics laboratory in China in a forward-looking manner, unswervingly pursuing innovative breakthroughs in beauty technology. In order to ensure that the products can accurately meet the unique needs of Asian women, she even tried them herself, and acted as the first line of product trials with great tenacity, even if her skin was subjected to the test of flames, she never flinched half a step, from product development to production details, she strictly controlled every step of the process.
In addition to the ingenuity of the product side, Jin Yuxi has also carried out lecture tours and published relevant books across the country, widely disseminating modern life aesthetic concepts such as beauty knowledge, fashion wear and social etiquette. Her efforts are like spring breeze and rain, so that at the end of the last century, in the streets and alleys of China, people's clothing from a single black, white and gray world instantly glows into a colorful picture.
It was precisely because of her original intention of "benefiting the majority of women based on product quality" that the "Yuexi" brand rose rapidly and became one of the best-selling beauty brands in China at that time. The popularity of "Yue West" not only marks the successful birth of a brand and the outstanding achievements of an entrepreneur, but also symbolizes the beginning of a new era, in which Chinese women are beginning to awaken and actively shape their self-image.
Forbes magazine praised Jin Yuxi: "With the power of a lipstick, she subversively reshaped the image of Chinese women!" In this regard, Jin Yuxi himself humbly and affectionately sighed: "I think my greatest achievement is to influence the attitude of generations of people towards self-perception, and we all have the ability to change ourselves." ”
In a far-reaching sense, Jin Yuxi can be called a pioneer of enlightenment for Chinese women in the field of beauty and even the entire path of aesthetic cultivation, and her influence has transcended time and space, inspiring countless souls in the pursuit of beauty and self-confidence.
The first Chinese lady who strategizes
In recent years, the term "celebrity" has appeared frequently in the public eye, but it is often accompanied by some negative associations. However, the true role models of celebrities are not those who are only keen on posing for photos on social occasions and enjoying a luxurious life to attract attention.
In fact, an outstanding socialite should use her outstanding intelligence and courage to expand her deep network on the social stage, and then strongly promote the achievement of various important projects. Today, there are very few characters who can really be called "real celebrities", He Chaoqiong, the daughter of the gambling king, and Zhou Yangqing, who is rich and beautiful in the Beijing circle, are undoubtedly the best among them. However, when we place them under the aura of Ms. Jin Yuxi, it is not difficult to see that there is still room for improvement in their influence and achievements.
Ms. Jin Yuxi once said that "connections are opportunities, and one more opportunity means one more possibility." In order to build a high-end networking platform, she spared no expense to purchase a seven-story luxury villa, which has welcomed many celebrities such as Wang Sicong's mother, Ms. Lin Ning, Ms. Xiang Tai Chen Lan, and the well-known host Lu Yu. In the entertainment industry, first-line stars such as Gong Li, Jackie Chan, Zhang Ziyi, and Huang Xiaoming are even more proud to meet Jin Yuxi and regard him as a valuable social resource.
In addition to being comfortable in the social field, Ms. Jin Yuxi is also an enthusiastic advocate and practitioner of public welfare and charity. She founded the "Jin Yuxi Education Association", which is committed to improving the educational environment and facilities in poor areas of China, especially in Guangxi, and donated to build a number of hope primary schools. In addition, she has often donated generously to provide financial support for major events such as the World Conference on Women and the China Year of Tourism.
Today, at the age of 75, despite her choice to live an unmarried and childless lifestyle, Ms. Jin Yuxi still shows off her delicate makeup every day, and travels around the world to show her transcendent and carefree style.
She not only serves as a bridge architect for cultural exchanges between China and the West, opening up a broad world for Chinese women to explore beauty, but also setting up a spiritual monument for independent women for us
The heart is as tough as a rock, fearless of worldly prejudices, unwavering in faith, and the pace never stops!