To ask what is the most fashionable to start 2024.
The "New Chinese Style" must have a name.
Now. The search volume of "new Chinese style" has skyrocketed by more than 200%.
It's already the first round.
The popular trend of fire out of the circle.
Meanwhile. It has also heated up the textile and garment industry.
The order is received softly.
I can't produce it!”
The "New Chinese" clothing sales are booming
In 2024, "new Chinese style" will become the first popular trend to go out of the circle. The "new Chinese" style, which combines traditional and modern elements, is evolving to popular popularity. Beauty, clothing, food and home furnishing have added Chinese elements, which are favored by many consumers.
In a shop in the Sijiqing Clothing Wholesale Market in Zhejiang, staff are introducing customers to the wearing of "new Chinese" clothing. The "new Chinese" down jacket with jeans makes the clothing look more daily, and the horse-faced skirt is more Chinese-style. The person in charge said that from the New Year's clothes worn by children to the sweaters and down jackets worn by the first children, "new Chinese" clothing has become the mainstream of the entire wholesale market.
Yao Yan'er, a merchant in Sijiqing Clothing Wholesale Market in Hangzhou, Zhejiang: "Now the "new Chinese" accounts for 80% of the whole scene, and some orders have been lined up for ten days and half a month. ”
The "new Chinese" element is in vogue
In addition to everyday clothing, "new Chinese" elements are also popular in major attractions. In a Hanfu restaurant in the ancient town of Xitang, Zhejiang, a shopkeeper is making up for customers, without heavy foundation and false eyelashes, and the light makeup magnifies the customer's goose egg face and single eyelids. The owner told reporters that the "new Chinese" makeup pays attention to the "integration of human makeup", and everything starts from his own facial features.
Yin Siyu, the person in charge of a Hanfu restaurant in Xitang Town, Jiashan, Zhejiang: "Now basically among the customers who enter the store, those who are looking for this "new Chinese" direction are at least 50% higher than before. ”
With the rise of "new Chinese style" and national fashion, some traditional handicrafts have also begun to be recognized by more consumers. Many traditional crafts have been applied to the production of bags and jewelry, and each piece of handicrafts has collided with new vitality under the combination of tradition and modernity.
It's really not enough to produce".
The growth of consumer demand has also brought great changes to the upstream end, and the order volume of many related enterprises has risen sharply.
In Haining, Zhejiang, Zhang Mingqiang, the person in charge of the fabric factory, has been particularly busy recently, not only to pay attention to the order demand from merchants from all over the country on the mobile phone, but also to receive batches of wholesalers who come to see the goods. The factory floor was filled with the sound of sewing machines stomping, and more than 10 sewing workers were busy rushing to work.
Zhang Mingqiang, the person in charge of a fabric factory in Xu Village, Haining, Zhejiang: "The order volume is very good, and customers are constantly coming over, but we basically refuse now, because we can't produce it." ”
In Haining, Zhejiang, another horse skirt fabric manufacturer, a jacquard machine is also running at high speed, the person in charge told reporters that their jacquard machine was originally produced a variety of colors of sofa fabrics, curtain fabrics, and now used to produce horse skirt fabrics, and at the same time the newly developed dragon fabric will also be put on the market next month.
Hurry up and make orders
At present, there are more than 100 manufacturers in Xucun, Haining, Zhejiang Province, engaged in "new Chinese" related industries, with a daily output of 30,000 meters of fabric. In addition to dressing, the "new Chinese" style has also entered the home furnishing industry strongly. At a furniture factory in Qidong, Jiangsu province, workers are rushing to produce orders that need to be delivered years ago. The person in charge told reporters that the original furniture produced by the company was mainly modern, and since last year, the sales of furniture in the "new Chinese" style have continued to grow, and they have also begun to increase the development of "new Chinese" products.
The Year of the Dragon is approaching, and the New Year's goods market is also booming, with both purchases and sales booming.
Rice cake sales ushered in the peak season.
In Wuxi, Jiangsu, in the past few days, many traditional rice cake workshops have also ushered in the most prosperous time of the year in production and sales.
With the approach of the Spring Festival, the large and small rice cake workshops in Wuxi, Jiangsu Province are lively again, in a rice cake processing workshop in Hongshan Street, Xinwu District, the masters who make rice cakes perform their duties, grinding rice milk, pressing rice milk, burning ovens and steamers, and are busy.
Eating rice cakes is not only to eat its soft and glutinous sweetness, but also to draw its beautiful meaning. As the "spokesperson" of the New Year's flavor, all kinds of rice cakes have ushered in a period of sales increase, and the person in charge of the store said that as the Spring Festival approaches, the daily sales of rice cakes will continue.
The "dragon element" intangible cultural heritage is new.
The "Year of the Dragon" is approaching, and the "Dragon Element" intangible cultural heritage handmade has attracted wide attention, and many products are selling well at home and abroad. Dongming grain paintings, flower dumplings, painted gourds, woodblock New Year paintings, Chinese knots ......All kinds of intangible cultural heritage skills with Shandong cultural characteristics have been innovated and danced with the "dragon".
Han Rui, the inheritor of Dongming grain painting, a provincial intangible cultural heritage project in Shandong, designed a grain painting about the "dragon" "Harvest of Five Grains, Dragon Teng Shengshi", which cleverly uses 36 kinds of grains such as red beans, mung beans, soybeans, and black beans to be glued, with bright and strong colors and lifelike shapes, which vividly and vividly express the dragon's mighty and domineering spirit and radiance.
Once the work was launched, not only customer orders from Jinan, Beijing, Shanghai and Shenzhen poured in, but also was favored by overseas customers such as South Korea and Japan, and the current domestic and foreign orders have exceeded 1 million yuan (RMB, the same below). "The apprentices and workers are working very hard before the Spring Festival, and they have to send out this batch of orders for grain paintings about dragons before the Spring Festival, and everyone is working overtime to create. Han Rui said.
In She County, Anhui Province, the traditional hand-cut paper of Huizhou with festive and delicate elements with "dragon" elements is a popular choice for many residents to decorate their homes, give gifts to relatives and friends, or commemorate treasures.
Huizhou paper-cutting is an intangible cultural heritage of Anhui Province, the Spring Festival of the Year of the Dragon is approaching, and paper-cutting artists are busy making orders scheduled by customers. This year, this Huizhou traditional handmade paper-cut art museum also made Huizhou paper-cut works into desk calendars, wall calendars, and ornaments, which are both traditional and fashionable.
The "New Year Store" on the slow train
As the Spring Festival approaches, the 5640 5639 slow trains running between the mountains of Guizhou have also quietly added some new changes. This nostalgic green train is particularly beautifully decorated, with various styles of paper-cut window grilles for the Year of the Dragon plastered on the windows, and red lanterns and Spring Festival couplets hanging in the carriages. Colorful lucky bags and various mountain goods are connected in a string, full of New Year's flavor. At around 3:30 p.m., with several whistles, 5640 5639 public welfare slow trains arrived at the six chicken railway stations in Kaili City, Qiandongnan Prefecture, Guizhou Province. Dozens of villagers who were waiting by the station picked up vegetables, fruits, fresh fish, chickens and ducks, as well as a wide variety of mountain goods and specialties, and got on the train with the help of the conductor.
Railway Guiyang to Yuping section. For the villagers near more than 10 small stations along the way, this slow train to the entrance of the village is their "get rich express". Villagers along the line take the slow train, go out to visit relatives and friends, and carry chickens, ducks, cattle and sheep, melons, fruits and vegetables, and local products from the deep mountains onto the train, and then transport them to the county seat for sale. In this lively "New Year Mountain Goods Market", the smell of fresh vegetables, the full taste of life, and the strong human touch are intertwined.
38-year-old Wu Moubiao got on the train at the Six Chicken Railway Station and came to the No. 6 carriage for vegetable farmers. As soon as the 100 catties of strawberries he brought were placed, the sweet aroma of strawberries in his nose attracted many passengers to ask for the price. After a while, most of the new variety of "Pink Jade" strawberry gift box he brought had been sold.
Approaching the Spring Festival, the strawberry market is hot, and it is estimated that it can be sold for 2,500 yuan today. Wu Moubiao said to reporters with a smile.
Hu Guichuan, the conductor of the 5640 5639 public welfare slow train, affectionately known as the "captain with wagon" by the villagers, has been working on this train for 28 years. In addition to being responsible for the safe operation of the train, he also volunteered to help farmers sell bulk agricultural products and expand their sales channels. "These well-designed carriages contain our small ideas, and the original intention of the slow train upgrade is to allow more passengers to take a 'rich express' for the comprehensive revitalization of the countryside. Hu Guichuan said.
Comprehensive**: CCTV Finance, CCTV Network, China News Network, Xinhua News Agency, etc.).
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