Original title: Appreciating local characteristics, remembering nostalgia, and enjoying the fun of farming - rural tourism to create an "upgraded version".
The Ministry of Agriculture and Rural Affairs recently held the 2022 China Beautiful Rural Leisure Tourism Promotion Activity through online live broadcast, and released 54 boutique routes such as the "Jiangnan Water Town Yusang Cultural Experience Tour" in Nanxun District, Huzhou City, Zhejiang Province, and the "Plateau Autumn Rural Ecological Leisure Tour" in Lang County, Nyingchi City, *Autonomous Region, as well as 191 boutique scenic spots such as Honghua Sharing Farm and Liu Binbao Qingshan Park, providing urban and rural residents with leisure strategies to experience farming civilization and feel the local charm.
In recent years, rural tourism, which is characterized by pastoral scenery, local culture, folk customs and other resources, has increasingly become an important way to broaden the channels for farmers to increase their income and get rich, and to build beautiful villages. The report of the 20th National Congress of the Communist Party of China proposed to "build a livable, workable and beautiful village", and the development of rural tourism in China will also enter a new stage of transformation and upgrading.
Each has its own charm. The promotion activity of China's beautiful rural leisure tourism line shows a number of rural leisure tourism boutique scenic spots that appreciate local characteristics, remember nostalgia and enjoy the fun of farming, and each has its own characteristics. Taking Nanxun District, Huzhou City, Zhejiang Province and Lang County, Nyingchi City, ** Autonomous Region as examples, the two places are located in the east and west of China, and the rural tourism products fully demonstrate the characteristics of regional resources and cultural charm.
Every November, the "Red Beauty" citrus ripens, and tourists come to Shizhu Village, located in the southeast of the suburbs of Huzhou City, to pick them. Shizhu Village is the land of fish and rice, the birthplace of silkworm flowers in the House of Silk, a beautiful leisure village in China, and an important node on the "Jiangnan Water Town Fish and Mulberry Culture Experience Tour". Relying on the folk culture such as the stone silk flower and the Taijun temple fair, the local silkworm flower theme venue has been built, and festivals such as silkworm flower cultural experience, flower sea tourism festival, lobster festival, harvest festival, and fire sheep festival have been held to continuously improve the "appearance" of the countryside, enrich the tourism connotation, and let tourists feel the simple and leisure charm of the water town in the south of the Yangtze River.
*Gagonggou Scenic Area in Lang County, Nyingchi City, Autonomous Region has tourism resources such as forest sea, flower sea, ancient villages, natural pastures, mountain streams, waterfalls and snow-capped mountains. Among them, the ancient village of Laodui Village still retains its intact original style houses, fences and stone paths between villages. These tourism projects with strong plateau characteristics have become a differentiated advantage to attract tourists to participate in rural tourism.
In the course of 40 years of development, China's rural tourism has played an important role in poverty alleviation and beautiful rural construction, and rural tourism in various places has also relied on superior resources to create their own brand products. The flower economy, seasonal picking activities, and farming experience are typical representatives. In addition, with the deepening of the development practice of rural tourism in various places, people increasingly realize that the biggest charm of rural tourism lies in the unique "charm" of the countryside.
Full of stamina. Recently, the Department of Resource Development of the Ministry of Culture and Tourism sent a letter to the Department of Culture and Tourism of Ningxia Hui Autonomous Region to affirm its rural tourism work. According to statistics, in recent years, 40 villages and 6 towns in Ningxia have been selected as key villages and towns in national rural tourism, 24 high-quality routes have been selected as "Experience Poverty Alleviation Achievements and Help Rural Revitalization - National Rural Tourism Learning and Experience Routes" and "Rural Four Seasons Good Scenery" and other national rural tourism boutique routes, and 4 cases have been selected into the "National Rural Tourism Poverty Alleviation Demonstration Case Selection"; It has successively identified 39 rural culture and tourism talents and leaders, supported 22 assistance projects, and a total of 83 village cadres and leaders participated in the national rural tourism training course. Ningxia has also introduced 19 policies and measures to promote the development of rural tourism, in order to further improve the quality and service level of rural tourism development in Ningxia, give full play to the comprehensive driving role of rural tourism, and create an "upgraded version" of rural tourism.
It can be seen from the development of rural tourism in Ningxia that the development of rural tourism in western China is full of stamina. China's western region has rich and diverse tourism resources such as mountains, rivers, grasslands, Gobi and deserts, and has become a popular destination for domestic tourism in recent years. The development of rural tourism in the western region is in full swing, and a number of "star villages" have emerged because of the development of rural tourism. In Shaanxi, a major tourism province, there are 46 national rural tourism key villages and 6 rural tourism key towns (townships), and rural tourism plays an important role in enriching the people and benefiting the people. In 2021, rural tourism in Shaanxi Province benefited 171 rural people80,000 people, driving the employment of 102 rural people630,000 people.
Gansu Province proposes to vigorously develop rural tourism, strengthen industries, enrich business formats, increase employment, and help rural revitalization through the creation of rural tourism demonstration counties and rural model villages for cultural and tourism revitalization; Focusing on the construction of well-known rural tourism destinations in the western region, we will actively create and declare national rural tourism key villages and towns, grade homestays, and rural tourism boutique routes; Launched the "Longshang Xiangyu" rural tourism brand, seized the consumption hotspots, and activated the rural cultural tourism market.
Build your brand. Rural tourism has a strong integration, driving, in recent years, through the evaluation of the national rural tourism key villages, the release of rural leisure tourism boutique routes, etc., all over the country has set up a number of rural tourism development models, set off a rural tourism development fever, but also promote the development of rural tourism in the direction of high-quality, branding. For example, the Red Leaf Festival of Guide Village held in Lin'an District, Hangzhou City, Zhejiang Province, featuring colorful mountains and forests and golden rice fields, has become a characteristic brand of local rural tourism. Shandong Province will integrate the province's new rural tourism landmarks, rural good things, and rural research activities to create an overall brand image of "Hospitality Shandong, Rural Good Season".
Recently, the Fujian Provincial Department of Culture and Tourism, the Provincial Development and Reform Commission, and the Provincial Department of Housing and Urban-Rural Development jointly released the list of "Gold Medal Tourism Villages" in Fujian Province in 2022, and a total of 31 villages were selected. It is understood that since 2019, Fujian has successively carried out the selection and cultivation of "gold medal tourism villages", and selected a number of "gold medal tourism villages" with good natural and cultural landscape value, tourism service facility construction level and rural characteristic elements. Up to now, Fujian has selected 109 "Gold Medal Tourism Villages", covering star-rated tourist villages, beautiful villages, traditional villages, historical and cultural villages, etc., becoming a "model" for the high-quality development of rural tourism in Fujian.
By launching the local rural tourism brand and enhancing the image of local tourism, so as to attract more tourists and drive local villagers to increase their income and get rich, it has become an important way for the development of rural tourism in various places to "go to the next level".
*: People's Daily Online, People's ** Overseas Edition.