In 2024, the Spring Festival film market will achieve another good result, with a box office of more than 8 billion yuan during the eight-day long holiday, setting a new high in film history.
Among them, the four head movies "Hot and Hot", "Flying Life 2", "Article 20" and "Bear Infested: Reversal of Time and Space" occupy nearly 98% of the market share and have become the biggest winners of the Spring Festival.
It is estimated that the final net profit of these four films may reach about 97.7 billion yuan, 76.7 billion yuan, 54.4 billion yuan and 500 million yuan, a total of 2.8 billion yuan. Among them, the net profit of "Hot and Hot" and "Flying Life 2" is expected to exceed 1 billion yuan and 800 million yuan, becoming a big profit in the Spring Festival stalls.
While the cost of these films is not disclosed, we can estimate their cost based on some of the film cost data that has been made public. For example, Huanxi Media's financial report shows that the production cost of the Spring Festival movie "Mr. Red Carpet" is 2600 million yuan, including the cost of the main character, project planning and development, non-leading role expenses, director fees, other main creative staff expenses, Chinese production expenses, post-production and visual effects expenses and other expenses.
And Han Han's "Four Seas" has also been exposed to the cost, with a total investment of 2600 million to 36.5 billion yuan, including production costs and publicity costs.
Based on these published data, we can estimate that "Flying Life 2", as the only "blockbuster" in this year's Spring Festival, is more difficult to produce and has a higher number of special effects shots, so the estimated total cost may be around 400 million yuan.
And the production and publicity costs of Jia Ling's "Hot and Hot" and Zhang Yimou's "Article 20" may also be about 300 million yuan.
In the end, the profitability of these movies can only be estimated, but it can be seen that the popularity of the Spring Festival film market is self-evident. And the success of these films is also inseparable from the hard work and wonderful performance of many producers, distributors and creators. Their efforts and talents have brought a wonderful visual feast to the audience, and also injected new vitality and impetus into the film market.