"Science and Technology Innovation Board**" on January 10 (Reporter Ao Jin).The annual CES exhibition in the United States recently kicked off. According to official figures, more than 1,300 Chinese companies have traveled across the ocean to participate in this year's CES with the theme of "Artificial Intelligence, Technology for Good", and the exhibition has attracted about 4,000 exhibitors from all over the world.
John Kelly, vice president of the Consumer Technology Association (CTA), the show's organizer, said in an interview that the number of Chinese startups coming to the fair this year has grown significantly. Artificial intelligence (AI) is the main theme of this year's exhibition, while smart home, green technology and electric vehicles are also the highlights of this year's CES.
The person in charge of consumer products in North America, the Shenzhen company KingSec Electronics, which participated in the exhibition for the first time this year, told the reporter of the "Science and Technology Innovation Board**" that in addition to showing the company's latest storage solutions to global customers, "you can also learn about the AI PC products and the latest technologies that the world's major PC manufacturers including Asus, Acer, HP, MSI, etc. are preparing to release in 2024, so that the company can better upgrade and optimize the storage solution in the future." ”
Dongchao Technology, a developer of aerial imaging technology, also participated in CES for the first time this year. The company told reporters that in order to ensure the smooth progress of the display effect and promotion, the company was ready for the exhibition as early as half a year ago, and set up a team of 6 people including technology, sales and brand departments, and brought exhibits including non-contact elevator interactive terminals, multi-functional aerial imaging interactive display machines and aerial imaging interactive display screens. "We look forward to gaining an in-depth understanding of the needs of the international market and discovering potential cooperation opportunities through this exhibition. ”
A key stop for start-ups to go overseas
The reporter of the Science and Technology Innovation Board noticed through the CES official website that wearable devices in consumer electronics, such as headphones, XR devices, and smart home terminals, including cleaning robots and pet-related household equipment, are still the main exhibitors of domestic exhibitors.
It is worth mentioningMany exhibitors have capital contributions from Xiaomi and Shunwei Capital behind them。For example, Hutt Wisdom, a window cleaning robot company, Cats and Dogs Technology, a developer of pet consumption upgrade products, and Zhiyan Technology, a developer of smart home products, have all received capital from Xiaomi or Shunwei Capital.
Previously, Shunwei Capital had shared its layout in the overseas brand track: "Mainly around the seller platform, software services and other sectors, the contact projects have reached the order of more than 100, Shunwei has laid out some very representative head companies, including SHEIN, Aoji, Zhiyan, Fordeal and Yangteng, etc. ”
In addition to the consumer electronics brands directly facing the C-end exhibition, domestic manufacturers for B-end customers also appeared in the CES exhibition hall. The person in charge of consumer products in North America of the above-mentioned KingSpec Electronics told the reporter of the "Science and Technology Innovation Board**" that the company brought two major brands for consumer and industrial respectively: Jinshengwei and Yuancun. "Consumer customers include large civilian computer manufacturers, business individual users and e-sports users; Industrial-grade customers include enterprise cloud storage, industrial automation manufacturers, security monitoring, industrial drones, and intelligent vehicles. ”
Dongchao Technology told the reporter of "Science and Technology Innovation Board" that the non-contact elevator interactive terminal products exhibited this time have been successively landed in more than 20 provinces in China, and in the overseas market, it has also obtained CE certification for product access in the EU market. ”
Most exhibitors use CES as an important stop to expand into the global market. Understanding international needs and discovering cooperation opportunities are the objectives of the above-mentioned exhibitors in interviews.
Another primary market investor told the reporter of the "Science and Technology Innovation Board" that equity investment institutions also maintain a certain degree of attention to the annual CES. "Every year, there are a lot of investors in the industry who go to see it, especially those who pay attention to technology and consumption, at least those who invest in dollars. A person from a dollar agency said.
Some investors also said that in recent years, investors' attention to CES has declined, "Basically, everyone knows the products that companies want to issue, so there are not as many people as there used to be, and there will be more in the past." ”
AI became the focus of this year's exhibition
Some people who went to the exhibition told the reporter of "Science and Technology Innovation Board**" that at this year's CES, the theme of artificial intelligence is quite hot. Companies as big as Alibaba, on the spot, demonstrated how to use machine learning platforms to empower e-commerce; As small as the above-mentioned start-up company, Zhiyan Technology, has introduced generative AI technology into its lighting products for consumers to create a specific atmosphere with light.
The popularity of generative AI has also promoted the development of the humanoid robot industry in the past year. At this year's CES, the reporter of "Science and Technology Innovation Board**" found a number of domestic robot companies, especially those that launched humanoid robots.
Unitree brought its first general-purpose humanoid robot and quadruped robot that it had previously released. According to public information, Unitree Technology was established in 2016, focusing on the independent research and development, production and sales of consumer-grade and industry-level high-performance general-purpose footed humanoid robots and dexterous robotic arms. According to Tianyancha information, since its establishment, Unitree Technology has completed 7 rounds of financing, bringing together the contributions of Sequoia China Seeds**, Vertex Investment, Shunwei Capital, Jingwei Venture Capital, Shenzhen Venture Capital and other leading institutions.
Kepler Discovery brought with it the first humanoid robot that was released not long ago. According to industrial and commercial information, Kepler Exploration is a start-up company that was only established in August 2023, "focusing on the R&D, production and application ecology of general-purpose humanoid robots, and providing automatic and intelligent liberation solutions for industries such as 3C electronics, auto parts, food packaging, medical health, education and research." Yang Hua, the controlling shareholder and legal representative of the company, is also the chairman of Junmi Technology. Junmi Technology is a provider of kitchen appliances under the Xiaomi ecosystem.
UBTECH, the first share of humanoid robots just listed on the Hong Kong stock market, did not appear at this year's CES, and its wholly-owned subsidiary focusing on pet intelligent terminals - Shenzhen U-Era Technology*** appeared at the exhibition with related products.
In addition, Aosha Intelligence, an exoskeleton robot manufacturer, and Ruierman Intelligence, a developer of robotic arms, also appeared at this CES.