From the recently released January car sales data, it is not difficult to find that the original sales advantage of GAC Toyota Sena is being swallowed up, and its fellow brother FAW Toyota Grevia is following closely behind, eyeing the throne of the king of the MPV market. Especially in North China, Northeast China and other places, sales data shows that Grevia has achieved a reversal of Sena in the third week of January, and the overtaking offensive may also sweep the country from the region.
Grevia and Sena were originally sister models, and the two cars had a certain degree of overlap but were essentially different, but when Sena faced the latecomer Grevia, the competitiveness of the products was gradually weakening. In terms of model positioning and product history, Seina has refreshed consumers' perception of MPV and established a good reputation by virtue of its identity as a first entrant; Grevia's high-end pedigree is innate, and it inherits Toyota's 33-year-old "MPV family gene", which is in the same vein as Previa, the originator of Toyota's high-end MPV. At the same time, the endorsement of FAW Toyota's new factory also demonstrates Toyota's highest level of technology and safety in the world. Its dual attributes of IKEA and IKEA can also meet the various travel needs of users in multiple scenarios.
Business guests speak for you You don't need to say much, you can speak freely
Unlike the normal North American version of the model, the Grevia is based on the North American sports version with a higher positioning, with a domineering and noble temperament, and a more visual impact and a soul-in-the-soul appearance, breaking the user's stereotype of MPV in one fell swoop. The first impression of a business reception is crucial, and although you haven't seen it, the owner's right confidence and unobtrusive posture have already taken the lead.
The body length of the Grevia is 5175mm, compared to the length of 10mm, and the appearance realizes the perfect fusion of "high-end luxury" and "dynamic fashion". It is equipped with a first-class eye projection LED headlight system, a dynamic bee mesh front grille, 20-inch cut aluminum alloy wheels, and a flying wing sports rear wing, highlighting the enterprising posture of unwilling to be ordinary. The Grevia Medallion VIP Edition and Flagship VIP Edition are also equipped with exclusive VIP logos, which show the dignity of the visitor and the hospitality of the owner.
Grevia's extremely spacious second-row riding experience makes business guests more relaxed. The luxurious long-slide second-row seats are 4-way adjustable, and the individual seats have electric leg rests, cup holders and a foldable tray table, so passengers can relax and take a nap on the way for ultimate comfort. 11.The 6-inch rear audio-visual entertainment system can also be used for meetings or viewing plans, so that guests can talk more calmly. In order to create a top sense of privacy, Grevia is also equipped with privacy glass + blackout curtains, which perfectly meets the requirements of high-end business class travel. The competition's better ANC active noise cancellation makes business negotiations more focused and efficient.
If car owners want to improve the sense of class and luxury of the whole vehicle again, Grevia's rich modification solutions can explore a variety of combinations to meet the diverse needs of different car owners. FAW Toyota's stores provide modification solutions covering vehicle surrounding, welcome pedals, interior materials, airline seats, etc., whether car owners are pursuing a luxurious experience or showing their own personality, they can enjoy rich and convenient one-stop services in the store.
Families take care of everything and stay safe at the same time
Traveling with the whole family is the core strength of MPV, and Grevia is like a mobile "home", allowing car owners and their families to indulge in family fun. The Grevia has 525-2112L of large trunk space, which can be fully loaded with everything the whole family needs to travel on the go. Kick-sensing double-sided electric side sliding doors and kick-sensing intelligent anti-pinch electric tailgate make it easy for users holding babies in their arms or holding luggage with both hands to get on and off the bus, pick up and drop luggage. The 220V external power supply can meet the needs of multi-scene electrical appliances in the camping process and enhance the fun of the wild. The 2+2+3 seven-seat layout can flexibly adapt to various travel needs. The Premium Welfare Plus version is equipped with a second-row welfare seat, presenting the kindness and warmth of a "new mainstream MPV" to all users.
As a member of the family, Grevia is always on the lookout for the safety of the whole family. The whole system is equipped with a series of intelligent safety features such as T-Pilot intelligent driving assistance system, PVM panoramic monitoring system, and PKSB parking collision avoidance assist system as standard, and is committed to achieving the goal of "zero traffic accidents". All models come standard with Toyota Connect and T-Pilot intelligent driving assistance systems to ensure safe travel for families with intelligent technology. All models are equipped with 9 SRS airbags as standard (8 SRS airbags for the Premium Welfare Plus version), which is more effective in reducing impact damage.
Conclusion:
FAW Toyota has been deeply involved in the Chinese market for 20 years, and has a deeper insight into user needs in the process of entering consumers. Grevia's more dynamic and fashionable style, spacious and comfortable layout, respectful and safe and comfortable driving experience have become the favorite of the new generation of young consumer groups, and its all-round performance of "IKEA" is more in line with the car needs of current users.
At the beginning of the new year, the beginning is the peak. In 2024, Grevia will accompany more users to start a multi-faceted new life.