Kunpeng Project
During the Spring Festival holiday in 2024, China's domestic tourism market is once again showing a hot scene. According to the data of the special class for comprehensive transportation of Spring Festival transportation, the total number of cross-regional personnel flows in the whole society has reached 229.3 billion person-times, of which the number of non-commercial passenger cars on expressways and ordinary national and provincial highways has reached 198 billion passengers, a record high. At the same time, a report released by Ctrip Car Rental shows that the number of car rental and self-driving travel bookings has nearly doubled year-on-year, reflecting the strong demand for travel during the Spring Festival holiday.
During this year's Spring Festival holiday, the number of bookings for rent-a-car tours increased by more than 400% year-on-year, which is an impressive figure. The rise of self-driving travel reflects people's pursuit of independent and free travel. Compared with traditional group tours or self-guided tours, self-driving tours are more flexible and personalized, allowing tourists to better enjoy the beauty and experience of the journey.
* According to the data center of the Ministry of Culture and Tourism, the number of domestic tourism trips during the Spring Festival holiday reached 47.4 billion person-times, a year-on-year increase of 343%, and the total cost of travel increased by 47% year-on-year3%。This data shows the vigorous development and huge potential of the domestic tourism market. In particular, on a comparable basis, it increased by 19 compared to the same period in 20190%, showing the long-term steady growth trend of the domestic tourism market.
Dongguan** pointed out that the holiday arrangement in 2024 is more reasonable, and a number of small long holidays and fewer compensatory holidays are expected to stimulate the increase in the frequency of domestic travel. Reasonable holiday arrangements can allow more people to have time and opportunities for leisure travel, which promotes the prosperity of the tourism market and the growth of consumption.
In addition to the promotion of the tourism market itself, tourism travel has also led to the development of related industries and economic growth. Service industries such as hotels, restaurants, and transportation have all benefited from the rise of the tourism boom, while some scenic spots and tourist attractions have also received more attention and tourist flow, bringing new opportunities and vitality to local economic development.
With the continuous development of the tourism market and the changes in consumer demand, tourist hotspots are also constantly rotating. Some traditional destinations may be avoided due to the high number of tourists, while some emerging destinations may be favored by tourists because of their abundant resources and innovative attractions. This rotation phenomenon has also brought more diversity and dynamism to the tourism market.
With the continuous development of China's economy and the improvement of people's living standards, tourism will usher in a broader space for development. With the continuous maturity of the tourism market and the continuous improvement of tourism services, the domestic tourism industry will usher in a more prosperous situation. ** and enterprises should increase support and investment in the tourism industry to promote the healthy development of the tourism industry.
While pursuing the prosperity of the tourism industry, we also need to pay attention to the sustainable development of the tourism industry. Protecting the environment, protecting cultural heritage, and protecting the rights and interests of tourists are all issues that need to be paid attention to in the process of tourism development. Only by developing on a sustainable basis can tourism truly become an important force for economic growth and social progress.
In order to better meet the needs of tourists and enhance the travel experience, we need to continuously improve the quality of tourism services. Strengthening the management of scenic spots, improving hotel service levels, and improving traffic conditions are all aspects that need to be improved at present. Only by providing high-quality tourism services can we attract more tourists and promote the healthy development of the tourism market.
Overall, the travel boom during the 2024 Chinese New Year holiday once again proves the huge potential of the travel market and the strong consumer demand for leisure travel. Enterprises should seize this opportunity to increase support and investment in the tourism industry, promote the healthy development of the tourism industry, provide a more colorful tourism experience for the people, and promote economic and social development. At the same time, we should also realize that the development of tourism should not only pursue growth in scale and quantity, but also pay attention to quality and sustainability. By strengthening management, improving service levels, and protecting the environment, we can achieve sustainable tourism and allow people to enjoy beautiful scenery and experiences on the road, while protecting our natural resources and cultural heritage.
Looking back at the tourism boom during the Spring Festival holiday in 2024, we see people's desire for leisure life and independent travel, as well as the vigorous development of the tourism industry and the broad prospects of the market. In the future, with the development of science and technology and the improvement of living standards, we have reason to believe that the tourism industry will usher in a more brilliant tomorrow and inject new vitality and impetus into the economic and social development. Therefore, enterprises and all sectors of society should work together to create a better environment and conditions for the development of tourism, so that more people can enjoy the joy and happiness brought by tourism.