Ideal counterattack! The sales volume of the Spring Festival won the championship

Mondo Education Updated on 2024-02-21

On February 21, it was reported that recently, Li Auto announced the sales data of the 2024 Spring Festival fortnight, which is based on the actual amount of insurance, showing that it has regained its leading position among the new power brands.

Due to the impact of the Spring Festival holiday, car sales during this period were generally impacted, and the overall sales volume was low. However, in the two weeks from February 5 to February 18, Li Auto still achieved 0With sales of 70,000 units, it topped the sales list of new power brands. As of February 18, Li Auto's sales this month have exceeded the 10,000 mark, reaching 1010,000 units.

It was followed by the Wenjie brand, which achieved 0550,000 units, and the total sales volume this month was also close to 10,000 units, reaching 0980,000 units, the gap with Li Auto is not large, showing a strong competitive situation.

The third to fifth places are Deep Blue Automobile, Zeekr Automobile and Leapmotor Automobile, with sales of 020,000 units, 0170,000 and 0160,000 units. The combined sales of these three brands are still less than that of Wenjie, let alone Li Auto. This is enough to show that during the Spring Festival, new power brands are generally facing greater market pressure.

NIO ranked sixth, with bi-weekly sales of 0150,000 units. DENZA Auto starts with 0Sales of 110,000 units ranked seventh. Xpeng Motors ranked eighth, with sales of 010,000 units. VOYAH and WEY ranked ninth and tenth, respectively, with sales of less than 1,000 units.

Judging from this month, in addition to Li Auto and Wenjie brand, it is indeed difficult for other new power brands to achieve the goal of selling more than 10,000 units. Of course, since February includes the Spring Festival holiday, its sales figures may not be fully representative. The market expects that in the coming March, the major new power brands will be able to launch more fierce competition, and whether Li Auto will continue to defend the sales champion of the new forces, or whether the Wenjie brand can successfully challenge, will become the focus of market attention.

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