Before the Lunar New Year, Kia Motors said a lot of important things at the appreciation meeting, focusing on some marketing data and electrification transformation, as well as its EV5 pure electric model for the Chinese market.
Pushing the limit, crossing the line.
At the scene, Kia first announced a series of marketing results, including global sales of 3,085,771 units in 2023, a year-on-year increase of 63%。Yueda Kia"Domestic sales and export sales"In parallel, we actively promoted overseas export business and built the Yancheng plant into a global export base, with a cumulative sales of 166,395 units at home and abroad, a year-on-year increase of 312% of the results.
In 2024, Kia also plans to increase the export of four models: EV5, K5, Shibo Tuojie, and SONET!
Facing 2024 and beyond, Kia will uphold"Pushing the limit, crossing the line. "Business policy, adhere to the new energy development strategy Kia China will launch at least one pure electric vehicle every year, and by 2027, a total of six EV models will be launched; By 2030, the company aims to sell 180,000 EV models annually and sell 40% of EVs.
Of course, the most eye-catching focus at the appreciation meeting was the EV6, which was officially launched at the Chengdu Auto Show last year, and the EV5, which was officially launched at the Guangzhou Auto Show.
The EV6 is the first electric model based on Kia's e-GMP platform, and it has been gaining momentum since its launch"2022 European Car of the Year"、"2023 North American Car of the Year"、"2023 World Performance Car"and other international awards, reflecting Kia's strength in electrification technology.
As for the EV5, Kia launched a special model to celebrate its 80th anniversary, led by an R&D team of about 400 Chinese engineers, and was the first to be launched in the Chinese market, demonstrating Kia's determination to cultivate the Chinese market.
In the second half of this year, Kia will also launch a dual-motor GT-Line version to further expand the product lineup.
The EV5 currently on sale includes two ranges, 530km and 720km (CLTC), with the latter having a range of 27-inch triple screens, zero-gravity pressure-relieving seats, a 12-inch head-up display (HUD), *drawer-type heating and cooling boxes, ......Rich configuration, corresponding to its price of about 200,000 yuan, is quite cost-effective among the same level of models!
Expand the call package.
Of course, the transformation of electrification cannot only be about products, but also about supporting them. To this end, Kia has accelerated cooperation with domestic charging companies, such as the Nanjing 800V Supercharging Station built in cooperation with Shell China, which is equipped with a 360kW supercharger, which can match the 800V ultra-fast charging system of Kia Electric products, so that the EV6 can be charged from 10% to 80% in just 18 minutes, and the range can be increased by 100km in 5 minutes.
In addition, Kia China will also cooperate with electric vehicle charging service companies such as Nenglian Zhidian (Kuaidi) to expand the construction of basic charging network.
Kia also promoted the official launch of the Kia Kia app in December last year, and its main appeal is to optimize and upgrade the customer experience in all areas of car life, such as car purchase, car use, service, and infotainment. Of course, this includes the EV service area, which provides Kia EV owners with a series of convenient services such as valet charging, pick-up and delivery, and on-site maintenance.
In addition, the Kia app provides co-creation and social ......function, shorten the distance between the brand and the consumer!
As mentioned earlier, in addition to the EV5 GT-Line Edition model that Kia will launch this year, it will also introduce another global model, the SONET, as well as the upgraded K3 special model.
In terms of marketing, Kia will continue to improve the perception of the Kia brand by changing the way it communicates with users and accelerating the pace of marketing change around its customer-oriented marketing strategy.
Lots to look forward to ......I wonder if Kia in 2024 will have a new atmosphere in China?