"No matter how big the TV is, it's just like that after watching it for a long time (I don't think it's big). "This is a common feedback from users of large-screen TVs.
In recent years, the law of "the more you watch the TV, the smaller it gets", has promoted the continuous upgrading of the screen size of the TV market.
According to statistics from Aowei cloud network, from January to August 2023, large-screen TVs of 100 inches and above increased by 187% over the same period, and more and more users have chosen to upgrade their TVs at home to 100 inches or even larger in size.
You know,Before that,98Inch is the largest size that mainstream community TVs can smoothly enter the elevator。 In other words, if you want to enter the house with more than 98 inches, you must hoist it into the house before renovation. If it has been renovated, it can only be done by crane and the high cost of removing windows.
In the author's impression,As early as 2015year10month,At that timeLETVCEAppy Jia Yueting was very excited to release120Inch LCD TVUmax120。 When many people thought that no one would buy the high price of 500,000 yuan, Jia Yueting quickly showed how a UMAX120 was installed in the home of a user who lived in a high-rise apartment through his personal Weibo. And it was revealed that more than 1,000 users made appointments after the release at that time.
LETV UMAX120 uses a 120-inch Sharp (SDP) 10th generation line LCD panel, which was also the largest single panel in the world at that time. It has 4K resolution (3840 2160 pixels), 680nit-800nit screen brightness, color gamut coverage 117% NTSC, 1000000:1 dynamic contrast, 4000:1 static contrast, 176° viewing angle, 120Hz refresh rate, supports active shutter 3D, Bluetooth 3D glasses, and uses direct LED backlight.
At that time, both in terms of size and technology, it was at the ceiling level.
What's interesting is that,Today,More than 8 years ago,Sharp officially released its GN7000series100Inch large screen TV home experience。 In terms of process, it is still the same as at the beginning, which requires on-site survey, and then enters the house for installation and commissioning after qualifying, and there is a one-to-one exclusive housekeeper for service throughout the process. On the Jingdong platform,GN7000 series100Inch large screen TVs**29969element。 Although 100 inches is smaller than 120 inches, the difference between the two is also dozens of times. And the performance has been greatly upgraded,Just in terms of high brushing,GN7000series100The refresh rate of the inch large screen TV can reach288Hz,It's more than twice as much as 8 years ago。
Especially in 2023, the war for the size of TV super large screens is intensifying, and major brands have launched larger-sized TV products to meet consumers' pursuit of a more extreme audio-visual experience. After experiencing the development of the past few years, large-size TVs have become the mainstream of the market. Especially in the Chinese market, the sales of large-size TVs continue to grow, and the market share of super-sized TVs of 75 inches and above continues to rise. According to industry data,80Inch and above super-size TVs continue to increase in the market's willingness to consume,It has become the focus of color TV brand layout。
After searching on the Jingdong platform with 100-inch TV as the keyword, it can be found,Take Xiaomi and Kukai as an example,100Inch**Only need more than 10000 yuan,Xiaomi TV S Pro、Xiaomi TVREDMI max、Skyworth cool openmax100、Vidda Z100Four 100-inch TVs**surprisingly consistent,**10999element。
It can be seen that,Difficulty in home installation and** are no longer factors that users dare not buy 100-inch TVs today。
There are three main reasons for this.
First, consumption upgrading is promoted. With the improvement of people's living standards, consumers' demand for TV products has changed from basic functions to higher-quality audio-visual experience. Large-size TVs can bring consumers more shocking visual effects and meet consumers' pursuit of high-quality life.
The second is the support of technological innovation. The continuous innovation of TV technology has provided strong support for the development of ultra-large screen size TVs. For example, high-definition display technology, ultra-thin design, continuous breakthroughs in intelligent interaction and other technologies have made large-size TVs significantly improve in picture quality, appearance, and functions, meeting consumers' expectations for products.
Third, brand competition has intensified. In an increasingly competitive market environment, brands have increased their investment in the field of large-size TVs in order to compete for market share. By launching larger, higher-quality, and cheaper 100-inch TVs, brands hope to stand out in the market and win the hearts and minds of consumers.
What is certain is that,Driven by consumption upgrading and technological innovation,The market share of ultra-large screen size TVs will continue to grow。 In the future, 80 inches and above super-large TVs will become the mainstream of the market, and more than 100 inches will also become popular.
At the same time, the new technology of the TV industry represented by MiniLED has also been rolled up to the 100-inch giant screen. In August 2022, Samsung launched a new 98-inch Neo QLED TV in South Korea. It is priced at 45,000,000 won (about 22.)RMB 950,000). A year later, in August 2023, TCL released the world's largest QD-Mini LED TV, TCL Lingyao QD-Mini LED TV 115"X11G Max, the price is 79999 yuan.
It can be seen that on the one hand, there are larger and larger TVs, and on the other hand, there is a heart-pounding "** diving".
In short, the battle for the size of the TV super large screen in 2023 has begun. Let's look forward to the 100-inch TV being more cost-effective, so that ordinary consumers can easily get an audio-visual experience comparable to a theater at home, and realize the freedom of "watching movies at home".