On February 20, 2024, the eleventh day of the first month of the Year of the Dragon, the 2024 annual work conference of Shede Liquor Industry was held at the Shehong Production and Research Headquarters in the hometown of Chinese liquor. The meeting comprehensively summarized the achievements made in 2023 and deployed the operation and management work in 2024. Focusing on the annual work goal of the first camp of sprint liquor, the conference will take "self-confidence, tenacity, leanness, and creativity" as the theme of enterprise operation and management in 2024, and build consensus on how to burst out new momentum in the improvement of product power, brand power, channel power and organizational power of old liquor strategy.
All for the sake of the high-quality development of the wine industry" - and Fosun to build consensus in the same direction.
In 2023, thanks to the strong support of Party committees at all levels, as well as the in-depth empowerment of Fosun and Yuyuan, Shede Liquor Coping with the uncertainty of the environment with certain development, and its operating income and profit will reach a new high. In the past three years, the compound growth rate of revenue has been among the best among listed liquor companies, leading the liquor industry. At the same time, the company continues to reach a new level in many important areas such as firm strategy, management optimization, brand quality improvement, market expansion, organization construction, and product going overseas, laying a solid foundation for the company's further high-quality development.
Tan Xiaozheng, member of the Standing Committee of the Suining Municipal Party Committee and Secretary of the Shehong Municipal Party Committee, Wang Neng, deputy secretary of the Shehong Municipal Party Committee and mayor, Dai Yu, member of the Standing Committee of the Shehong Municipal Party Committee and executive vice mayor, and other leaders attended the annual meeting. Guo Guangchang, Chairman of Fosun International, Huang Zhen, Executive President of Fosun International and Chairman of Yuyuan Co., Ltd., together with the senior management team of Fosun and Yuyuan Co., Ltd., attended the meeting, and Pu Jizhou, Chairman of Shede Liquor, Wu Yifei, Co-Chairman, and Tang Hui, President of Shede Liquor, led the senior management team of the Co., Ltd. to attend the meeting. Li Jiashun, lifetime honorary chairman of Sichuan Tuopai Shede Group, Zhang Shuping, honorary chairman of Shede Liquor, and leaders of Tuopai Shede Group participated in this event together with all employees of Shede Liquor.
Tan Xiaozheng, member of the Standing Committee of the Suining Municipal Party Committee and secretary of the Shehong Municipal Party Committee.
Tan Xiaozheng, member of the Standing Committee of the Suining Municipal Party Committee and secretary of the Shehong Municipal Party Committee, praised the contribution made by the development of Shede Liquor Industry to the local economic construction, and hoped to "gather an industry through this bottle of wine and develop a good economy through this bottle of wine". Tan Xiaozheng said that the Shehong Municipal Party Committee and Municipal Government will spare no effort to support the development of enterprises: "We will unswervingly carry forward the spirit of 'four to', that is, the spirit of 'shop two' that nothing is available, on call, thoughtful service, and doing what it says, and promote Tuopai to continue to grow bigger and stronger." ”
Wang Neng, deputy secretary of the Shehong Municipal Party Committee and mayor.
Wang Neng, deputy secretary of the Shehong Municipal Party Committee and mayor, delivered a speech at the annual work conference, highly affirmed the achievements of Shede Liquor in 2023, and said that in 2024, the Shehong Municipal Party Committee and Municipal Government will continue to promote the development of Shede Liquor in terms of capacity expansion, marketing, cultural construction and other aspects. He said: "We will firmly promote Shede Liquor Industry to become bigger and stronger as the top priority of the Party Committee's work, and strive to make this golden flower of Sichuan Liquor bloom with greater brilliance." ”
Guo Guangchang, Chairman of Fosun International.
Guo Guangchang, Chairman of Fosun International, expressed his heartfelt thanks to the Shehong Municipal Party Committee and Shede for their strong support to Fosun and Shede, and said that the company will actively repay the local economic construction with high-quality development, and at the same time expects Shede Liquor to achieve further breakthroughs in internationalization, product innovation, and digital intelligence. He emphasized: "Fosun will fully support the development of Shede Liquor by integrating its resource advantages and platform advantages, and we must stick to our determination to make a good bottle of liquor, and I am confident in the quality of Shede Liquor!" ”
Huang Zhen, Executive President of Fosun International and Chairman of Yuyuan Co., Ltd.
Huang Zhen, Executive President of Fosun International and Chairman of Yuyuan Co., Ltd., has high hopes for the development of Shede Liquor: "Shede Liquor has the right strategic direction, a solid foundation and strong measures. As an ambitious, affectionate and conscientious enterprise, Shede Liquor will seize the opportunity in 2024 and continue to accelerate on the fast track of high-quality development. No matter how the market changes, we should insist on facing all uncertainties with tenacity and take a development path with the characteristics of willingness. ”
Firm, confident, tenacious, and tenacious, strive for perfection and create new trends.
self-confidence, tenacity, leanness, creativity" - 2024 Shede Wine Industry does this.
Chairman of Shede Liquor Pu Jizhou.
Pu Jizhou, chairman of Shede Liquor, made a keynote speech entitled "Confidence, Tenacity, Lean and Creation" at the meeting. High-quality development is the ardent expectation of all shareholders for the company. Shede Liquor, which was integrated into Fosun, ushered in the revival of Shede. The experience and gains and losses of the company's development in the past three years have been systematically summarized from the aspects of strategy, culture, ideology, mechanism and organization
First, the fundamental elements that can support the steady and long-term development of enterprises are quality and culture. The reason for the leapfrog development of Shede Liquor in recent years is the persistence of the old liquor strategy, the pursuit of excellent quality and the perseverance of cultural construction.
Second, strategic focus should be made to determine development to cope with all uncertainties in the environment and to solve development problems in the process of development. He reviewed the highlights of Shede Liquor's business work in 2023: first, the operating income and profit will reach a new peak in 2023; the second is the two-way empowerment of the two major shareholders of Fosun and Shehong** to build a broader development platform for listed companies; the third is to open up ecological integration channels and build expansion platforms such as bank-enterprise ecological integration exchange meetings and first-chain conferences; Fourth, the new fission marketing organization achieves incremental sales 7$2.9 billion; Fifth, further layout globalization, export orders increased significantly; Sixth, the effect of the "Breaking the Circle and Creating Explosive Products Plan" has appeared, and the sales of Zodiac wine in the Year of the Dragon increased by 27% year-on-year, and it was even out of stock for a time.
Third, cohesion, "self-confidence, tenacity, leanness, and creation" is the main theme of Shede's work in 2024.
He said that self-confidence is in three aspects, namely, "the ultimate quality of the boldness of the artist", "optimistic, positive, proactive, and persistent gene cultivation" and "positive incentives to win battles"; Tenacity is reflected in firmly conveying the value of old wine to the market, spreading the culture of willingness, and sharing the long-term career feelings; Lean is embodied in improving quality, improving efficiency, reducing costs and increasing efficiency through lean; Creation is embodied in the creation of new growth poles by giving up to the sea, the transformation of platforms to create growth paths, the creation of business models by campaign mechanisms, and the creation of consumption value by upgrading cultural and tourism scenes.
Fourth, long-termism, using the vision of the future to solve today's problems. Pu Jizhou said that in 2024, Shede Liquor Industry should dare to be confident, calmly follow the development path of Shede's characteristics, adhere to the "one core and four dimensions" of enriching and expanding the old liquor strategy in practice, continue to deepen the cultivation of products, brands, channels and organizations, and solve development problems in the process of development. It is necessary to be diligent and tenacious, push the national and even international layout to a new peak, and at the same time wholeheartedly integrate into the overall development of Sichuan liquor, fully invest in the construction of "national famous liquor town", and lead the development level of Shede liquor industry to a new height. It is necessary to be good at lean, look at problems from the perspective of the future, "precise drip irrigation" on the basis of data-driven and forward-looking planning, gather new kinetic energy with lean, focus on deep cultivation, strengthen the body, and run fast 0Acceleration in 01 seconds. We must be sensitive to creation, break the limitations of thinking, always remain curious and explore, draw a new blueprint with creation, and run out of new competitiveness in multi-industry, multi-brand and multi-product tracks.
Fifth, the main consciousness, "No. 1 positioning" stimulates the vitality of the organization. It is necessary to strengthen the "No. 1 positioning" from bottom to top, "one organization, one No. 1 position, and one command post", so that as soon as the whistle sounds, all staff will be dispatched; To strengthen the "No. 1 positioning" from top to bottom, managers should dare to take responsibility, dare to authorize, and combine full trust with necessary constraints, so that employees can let go of their courage and throw off their arms. Only by firmly establishing the sense of subjectivity can the vitality of the organization be truly stimulated.
Four unswerving" and "four promotions" - there will be times when the wind and waves will be long.
Tang Hui, President of Shede Liquor.
Tang Hui, President of Shede Liquor, made an annual work report entitled "There Will Be a Time for Long Wind and Waves" at the conference, reviewing the business work in 2023 and making arrangements for the business work in 2024. He said that in 2024, Shede Liquor will firmly adhere to the four strategies of "old wine, multi-brand matrix, rejuvenation, and internationalization" as the direction and guidance for progress, anchor the "four unswerving" to consolidate strategic determination, and focus on "four improvements" as the method and path to win.
Four unswerving", that is, unswervingly to create a large single product belonging to the wine industry; unswervingly promote the high-end product structure; While unswervingly promoting the process of nationalization, we will create a high-occupancy base market; Unswervingly promote the internationalization of the brand.
Focus on the "four improvements", that is, to enhance product power, brand power, channel power, and organizational power. In terms of product strength, we will deepen the ultimate productism, continue to promote the development of large single products, and explore the second growth curve. At the level of brand power, we will strengthen the dissemination of old liquor and consolidate the leading position of old liquor in Tanchu; Tuopai awakens and reshapes its brand positioning; The communication strategy has been upgraded to focus on market launch. At the level of channel strength, we will focus on key sectors and key cities, and at the same time unswervingly practice altruistic customer thinking, actively develop incremental channel business, and carry out ecological integration and empowerment to break the circle. At the level of organizational strength, we will promote management upgrading around the four key words of fission, agility, wolf nature and temperature.
In Pu Jizhou's speech and Tang Hui's report, we can clearly see the development path of Shede Liquor in 2024. Focusing on the four core keywords of "self-confidence, tenacity, lean and creation", and focusing on the continuous advancement of "four improvements", it once again reflects the strategy and determination of Shede Liquor to adhere to long-termism, firm development direction, and become bigger and stronger, and also outlines a clearer and more predictable future for Shede Liquor.
Positive motivation, the team is high-spirited and ready to go.
The construction of team and talent echelon is the core competitiveness of the enterprise. Shede Liquor faces talents with the attitude of "inclusiveness and employing talents", firmly establishes the concept of "striving for common prosperity and entrepreneurship for all employees", and continues to strengthen the positive incentive mechanism to promote the growth of talents.
At the annual work meeting, Shede Liquor Commended, and awarded the company's highest honor, the "Chairman's Special Award", to the benchmarking team and individuals, to encourage the majority of employees to walk together with the company and create a win-win situation.
Shede Liquor awarded the certificates of "Shede Chief Craftsman" and "Shede Craftsman" to 21 masters who inherited the brewing art with ingenuity, and awarded the "Glory Shede" medal to 12 meritorious employee representatives with more than 25 years of continuous experience, encouraging employees to firmly practice long-termism and inherit ingenuity with perseverance and dedication.
In order to stimulate the wolf spirit of the team to take the initiative to attack, Pu Jizhou, chairman of Shede Liquor, and Tang Hui, president of Shede Liquor, signed the "Target Responsibility Letter" with the company's management team and first-level organizations on behalf of the company to clarify the development goals, refine the implementation of responsibilities, and promote the implementation.
At the meeting, the "Shede Liquor Partner" certification ceremony was also held, which will further strengthen the No. 1 positioning and entrepreneurial spirit, encourage the team to be the owner of the enterprise, and deeply integrate into the overall development of Shede Liquor.
Humanistic care, enterprise development and cultural construction should be both hard.
On the morning of the same day, the second happy marathon of "Running to the Future" Shede Liquor Industry was held in Tuopai Shede Cultural Tourism Zone, and the high morale of Shede people gathered into an inspiring and majestic force to run and forge ahead for the high-quality and sustainable development of Shede Liquor.
In this annual meeting, Shede Liquor opened the "Employee Family Day" activity for the first time, inviting outstanding employees and family representatives who have made outstanding contributions to visit the winery to experience the company's development and Shede culture, which effectively enhances the sense of belonging of employees and their families. At the event, Pu Jizhou, chairman of Shede Liquor, presented flowers to outstanding families and thanked them for their contributions and efforts to start a business and grow together with Shede Liquor over the years.
It is worth mentioning that the new MV of "Shedehua Chapter" was released at the annual meeting. In the accompaniment, the leaders and all the employees of Shede stood up and sang together, which fully demonstrated the spirit of Shede people's self-confidence and tenacity to face the future, and the strong will to open up a new bureau with lean creation.
Look at the general trend and seek a new chapter. As one of the "barometers" of China's economy, the liquor industry is slowly unfolding a new development picture in 2024 as the economy and consumption recover. With the strong support of party committees at all levels and the deep empowerment of Fosun and Yuyuan, Shede Liquor will adhere to its original intention, maintain a strong momentum of development, continue to improve quality, upgrade brand, deepen channels, evolve organization, steadily and effectively promote comprehensive rejuvenation, and spread Shede culture and oriental life aesthetics in a broader market.