In December 2023, the 78th session of the United Nations General Assembly adopted a resolution by consensus to designate the Spring Festival as a United Nations holiday. This initiative fully demonstrates the dissemination and influence of Chinese civilization and oriental culture, and helps promote exchanges and mutual learning among different civilizations in the world.
During the Spring Festival of the Year of the Dragon, Wuliangye appeared in various forms of Spring Festival celebrations around the world, covering Asia, Europe, Oceania, America and other places. In the tide of the times when the Chinese New Year is going global, Wuliangye, as an active promoter and practitioner of Chinese culture going overseas, adheres to the value concept of harmony and symbiosis, beauty and beauty, fulfills the mission of a typical representative of traditional culture, helps "culture go to sea", and makes the charm of traditional Chinese culture widely spread around the world.
The global linkage of the Spring Festival will make "China Red" light up the world.
During the Spring Festival, festivals with the theme of "Hemei Wuliangye, Wuzhou Celebrates the New Year" were unveiled all over the world, with various highlights and set off a boom in the dissemination of traditional culture.
Covering more than 10 overseas destinations, Wuliangye brands and products have deeply participated in rich festival scenes such as Spring Festival garden parties, Chinese Spring Festival Galas, group visits, folk activities and tasting dinners, lighting up Dubai, New York, Brisbane, Melbourne, Sydney, Adelaide, Moscow, Fiji, Myanmar and other overseas key cities, "clinking glasses" with diverse civilizations in different regions of the world.
The event site was "star-studded", and the guests attended the event of high standard - ambassadors, local dignitaries, overseas Chinese leaders and friendly people all attended the event, welcoming the new year and sending blessings to many guests, and enjoying the harmonious time of cultural integration in the mellow aroma of Wuliang wine.
The scale and impact of the event were large, and the number of participants was large - hundreds of guests were invited to celebrate the New Year at the event venues in various places. As one of the largest and most influential important activities during the Spring Festival in various places, Wuliangye actively participates in the Chinese New Year and helps traditional culture become famous all over the world.
Take the Spring Festival as an opportunity to promote traditional culture to the world.
As the lingua franca of communication between people around the world, wine is one of the best links for cultural exchange. Wuliangye actively participates in the celebrations around the world during the Spring Festival, hoping to actively promote the excellent traditional Chinese culture to the world with the innovative expression of the brand in the context of the times, empathize and resonate with the people around the world, show the unique charm of the "strong fragrance of a great country", and contribute to deepening the exchanges and mutual learning of world civilizations and mutual understanding between the people.
Practice the concept of harmony and beauty, broaden the cultural scene, and continue to enhance international influence.
In recent years, Wuliangye has continued to accelerate the pace of internationalization. From being the first Chinese brand to light up the New Year's Eve Celebration in New York Times Square in 120 years at the beginning of the year, to being deeply integrated into overseas Spring Festival celebrations in multiple regions and on a large scale during the Spring Festival, Wuliangye has adhered to the concept of culture first and spared no effort to explore new paths for cultural exchange.
Walking in the direction, the spring mountain can be seen. In the future, Wuliangye will continue to "stride out to sea", take culture first as the guideline, inherit and promote traditional culture as its own responsibility, build a mellow bridge with fine wine, and tell the story of Chinese liquor to the world.