On February 6, Alma TV in Italy once again ignited the publicity boom of the ** Radio and Television Spring Festival Gala, and broadcast a dynamic promotional video previewing the live broadcast special program of the Dragon Year Spring Festival Gala on Chinese New Year's Eve (9th). This is the third consecutive year that the ** has broadcast the live broadcast special program of the Spring Festival Gala of the main station. According to the promotional video, the dragon symbolizes strength and courage, and warmly invites European audiences to live broadcast the Spring Festival Gala together to welcome the arrival of the auspicious Year of the Dragon.
In this special program, Alma TV will introduce the live broadcast signal of the Spring Festival Gala of the main station, and Li Yaoyang, a reporter of the main station in Italy, was invited again to join hands with the Italian host to explain the Spring Festival Gala for the third consecutive year and go deep into Chinese culture. The livestream will bring 25 million local households and Chinese viewers together to welcome the arrival of the Lunar Year of the Dragon, bringing European audiences closer to Chinese culture.
Since the Spring Festival Gala of the Year of the Tiger in 2022 and the Spring Festival Gala of the Year of the Rabbit in 2023, the form of reporters entering the live broadcast room has landed on mainstream European TV stations for two consecutive years, becoming a new window for local audiences to understand China and bringing new highlights to the ratings. As the mainstream of the Italian national level**, Alma TV is headquartered in Rome and belongs to the Italian Hiscione Media Group, mainly broadcasting cultural programs.
The live broadcast special program of the Spring Festival Gala in the Year of the Dragon once again ignited the enthusiasm of the audience, making people look forward to this grand cultural event with their families. Through this way of communication, it not only shortens the cultural distance between China and Italy, but also brings a wonderful cultural feast to audiences around the world. So, are you ready to join us in this Year of the Dragon full of strength and courage?