Recently, some users on the car quality network complained that they had just bought Xiaopeng G6, which took less than a month, and now they can discount 20,000 yuan in cash.
As we all know, Xiaopeng G6 is a hot-selling model of Xiaopeng Motors, and it is also responsible for sales, and the official channel has been offering a limited-time discount of 10,000 yuan since December last year, and the limited-time discount of 10,000 yuan will continue in January this year, and there has been no official channel to announce a discount of 20,000 yuan in cash.
Users complained that the purchase time was less than 1 month, and the price dropped by 10,000 yuan, which was unacceptable, and they wanted the manufacturer to give some subsidies.
The reply of Xiaopeng Motors also confirmed that Xiaopeng Motors did launch a limited-time cash discount activity, and explained that the reason was "a limited-time Spring Festival discount for customers", and at the same time, the complaint has been reported to the company, and there is no compensation plan, please understand.
It turned out that there were two discounts on the Xiaopeng Motors app: one was the well-known time-limited subsidy of 10,000 yuan; The other is a 10,000 yuan New Year limited-time subsidy.
Since Xpeng G6 has begun to discount 20,000 yuan, why not make an official announcement? In this way, not only can the information be open to increase sales, but also let users know that the car company is doing the New Year, and avoid unnecessary complaints.
According to the official sales data of Xpeng Motors, the sales volume of Xpeng Motors in January 2024 will be 8,250 units, a year-on-year increase of 5811%, down 5898%。The specific sales volume of the Xpeng G6 has not been announced at all, and only the new Xpeng X9 has sold 2,478 units.
Let's take a look at the weekly sales performance of Xpeng G6 in January: Xpeng G6 sold 379 units in the first week, 405 units in the second week, 453 units in the third week, and 487 units in the fourth week. With such weekly sales of less than 1,000 vehicles, it's really a bit bad.
Terminal sales data shows that the weekly sales peak of Xpeng G6 is about 3000 units, and the normal level exceeds 1000 units.
Car companies take advantage of the holidays, it is understandable, users buy and leave, since you buy a car, don't be afraid of official discounts, however, car companies must not promise not to reduce prices, but violate the spirit of the contract to secretly reduce official discounts, that is to lift a stone to shoot their own feet, users choose to buy vehicles need to think about it for a long time, but if you abandon the car company, it is in an instant.
Therefore, the user reputation of car companies is extremely important, and it is the bottom line of every car company's operation. What do you say?