In booth design, layout is a crucial part. A reasonable layout can not only enhance the visual effect of the booth, but also effectively guide the flow of visitors and enhance the interaction between exhibitors and visitors. Austrian booth design has unique skills and experience in layout, and this article will delve into them in order to provide readers with useful inspiration.
First, the principle of booth layout.
Highlight the main points. The focus of the booth is usually on the exhibitor's core product or service. When laying out, focus on the most prominent content so that the audience can pay attention to it first. At the same time, through reasonable lighting, color and other means, the key content is further highlighted to make it stand out in the booth.
Guide the flow of motion. The layout of the booth should reasonably plan the flow of visitors, so that they can understand the core information of exhibitors in order during the visit. By setting up obvious signs, guide props, etc., guide the audience to visit along the preset circulation line and improve the efficiency of the visit.
Space utilization. In the layout, the space utilization of the booth should be fully considered. Arrange the location of exhibits, shelves, rest areas, etc., to ensure that the space does not appear too crowded or too empty. At the same time, the height of the space is used to carry out multi-level layout to increase the three-dimensional sense of space.
Comfort. The layout of the booth should take into account the comfort of the visitors. Provide sufficient rest areas, set reasonable spacing and height of exhibition shelves, and ensure that visitors will not feel tired during the visit. At the same time, create a comfortable atmosphere, such as the right lighting brightness, warm color matching, etc., so that the audience is willing to stay for a long time.
2. Layout skills of Austrian booth design.
Innovative layout form.
The Austrian booth design is innovative in terms of layout and form, breaking the traditional model. They are adept at using asymmetrical compositions such as curves and diagonal lines to create dynamic and tense visual effects. This innovative layout not only attracts the attention of the audience, but also enhances the artistry and interest of the booth.
The functional partition is clear.
In the Austrian booth design, functional partitioning is an important layout trick. According to the needs of exhibitors and the characteristics of the exhibits, the booth is divided into different functional areas, such as product display area, interactive experience area, rest negotiation area, etc. Each area has a clear orientation and purpose, making the entire booth both organized and interesting.
The details are in place.
In the design of the Austrian booth, attention to detail is one of the most important layout skills. From the floor laying of the booth, the wall decoration to the lighting arrangement and other details, all were carefully designed. Through meticulous processing, the booth presents a holistic approach.
First, the effect of exquisite details creates a comfortable and pleasant visiting experience for the audience.
Green environmental protection concept.
The Austrian booth design focuses on the application of green concepts in the layout. They give priority to the selection of high-quality, reusable materials for production, reducing pollution to the environment. At the same time, natural lighting and ventilation are fully considered in the layout, reducing the dependence on the artificial environment, and creating a healthy and environmentally friendly visiting environment.
User-friendly layout.
The design of the Austrian booth pays attention to the user-friendly layout, fully considering the needs and experience of the visitors. Set up adequate rest areas and convenient transportation routes in the layout, provide adequate lighting and comfortable temperatures. At the same time, through reasonable space planning, it is ensured that the audience will not feel crowded or oppressed during the visit. This humanized layout design makes the audience feel the warmth and care of being at home.
Cases of foreign booth design and construction.