I. Introduction.
In the art of display design in Austria, colour, layout and lighting are the key elements that make up the atmosphere of the exhibition space and attract the audience. These elements not only affect the visual experience of the audience, but also have a profound impact on the delivery of information, the expression of emotions, and the engagement of the audience. This article will take a closer look at how Austrian design uses these elements to create an engaging display space.
Second, the use of color.
Emotions and symbolism of colours: Colours are given a deep emotional and symbolic meaning in Austrian display design. For example, red is often used to convey passion and energy, while blue represents calm and trust. The designer will choose the appropriate colors according to the theme and purpose of the display to arouse the emotional resonance of the audience.
Colour Matching and Contrast: Austrian display design focuses on harmony and contrast in colour matching. By using similar colors, contrasting colors, or a combination of warm and cold colors, designers are able to create a multi-layered, visually impactful display space that attracts the audience at the first time.
3. Layout considerations.
Streamlined Design: Austrian display design emphasizes a streamlined layout to direct the viewer's gaze and control its movement. A reasonable flow layout can help highlight the key points of the display, enhance the delivery of information, and improve the visitor experience of the audience.
Spatial Hierarchy: Through the use of height differences, occlusion and perspective, the Austrian display design creates a rich sense of spatial hierarchy. This design not only makes the exhibition space more in-depth and three-dimensional, but also guides the audience to gradually go deeper and enhance their attention to the exhibits.
Fourth, the use of lighting.
Highlight the exhibits: Lighting is often used in Austrian display design to highlight the features and details of the exhibits. With precise projection angles and control of light intensity, the lighting is able to create a unique atmosphere for the exhibits, making them stand out visually.
Create an emotional atmosphere: Changes in lighting can affect the emotional atmosphere of a display space. Soft lighting gives a warm and comfortable feeling, while bright lighting brings vitality and passion. Austrian display design is adept at using changes in lighting to create an emotional atmosphere that suits different themes.
Guide the line of sight: The chiaroscuro and directionality of the light can effectively guide the viewer's line of sight. By setting local highlights or using directional beams, designers are able to direct the viewer's attention to a specific exhibit or point of information, thereby increasing the effectiveness of the display.
Conclusion. The art of Austrian display design lies in the subtle use of colour, layout and lighting. By in-depth understanding of the features and functions of these elements, combined with the theme and purpose of the display, the Austrian designers created engaging exhibition spaces that offer a unique visual and emotional experience to the viewer. For the development of China's display design field, learning from Austria's experience and paying attention to the comprehensive use of color, layout and lighting will help improve the overall level of display design and provide the audience with a more high-quality and artistic display experience.
Cases of foreign booth design and construction.