On the occasion of the "8+1" super long holiday, everyone is eager to travel, and the tourism market in Diqing Prefecture has also shown a strong trend, and the major scenic spots are full of tourists and popular.
According to preliminary estimates, in the seven days before the Spring Festival in 2024, Diqing Prefecture will receive a total of 71 domestic tourists500,000 person-times, a year-on-year increase of 645%；The cumulative tourism revenue is 40.9 billion yuan, a year-on-year increase of 602%。387097 tourists entered the ancient city of Dukezong, and 17 A-level scenic spots in the state received a total of 286614 tourists, among them, Pudacuo, Tiger Leaping Gorge, Songzanlin, Meili Snow Mountain, Balagezong, Shambhala Kalachakra Mandala, Baishuitai and other scenic spots have become the choice of many tourists. In addition, star-rated hotels received 7,251 people, travel agencies organized 159 tourism teams, and the Spring Festival holiday tourism market in Quanzhou was a hot scene, ushering in a "good start".
In the first three days of the Spring Festival, the number of tourists in Pudacuo Scenic Area has exceeded 20,000 people, and the new products of the scenic spot and the "Ice and Snow Appointment" activity launched this year are very popular with tourists; In the Tiger Leaping Gorge Scenic Area, the convoy of tourists waiting to enter the scenic spot often lines up in a long line, and the longest time is from the entrance of the ticket office of the scenic spot to the Tiger Leaping Gorge Town; The ancient city of Dukezong is even more crowded, and the atmosphere of the Spring Festival is very strong; Many tourists rushed to the Feilai Temple Observation Deck in Deqin County to meet the first "Rizhao Golden Mountain" of the New Year of the Dragon.
Efforts should be made to exchange the hardship index of cadres at all levels for the happiness index of tourists. "In order to ensure that the majority of tourists spend a pleasant Spring Festival holiday in Diqing, the local government and relevant departments have deployed in advance and taken a series of measures to ensure the orderly operation of the tourism market.
Before the Spring Festival, the Diqing Prefecture Culture and Tourism Bureau organized and carried out cultural tourism market research, and arranged and deployed the work before the Spring Festival and Tibetan New Year in 2024; The Propaganda Department of the State Party Committee, the State Public Security Bureau, the State Transportation Bureau, the State Bureau of Commerce, the State Culture and Tourism Bureau, the State Emergency Management Bureau, the State Market Supervision Bureau and other departments attach great importance to the preparation of the pre-holiday holiday market, concentrate on the exchange of opinions and suggestions, and achieve the planning, measures and implementation in place.
During the Spring Festival, Li Qiang, deputy director of the Diqing Prefecture Culture and Tourism Bureau, led a team to Tiger Leaping Gorge and other scenic spots to carry out holiday market work inspections, and organized 4 scheduling meetings. The staff of various scenic spots also gave up the time to reunite with their families during the Spring Festival and stuck to their jobs to ensure the safe production and high-quality service of the Diqing tourism market during the Spring Festival.
In addition, from February 9 to 20, the parking lots of Shangri-La urban and municipal authorities, enterprises and institutions provided more than 2,100 free parking spaces, and actively advocated that accommodation and catering businesses do not close during the Spring Festival, effectively solving the problem of difficulty in accommodation, accommodation and travel for tourists during the Spring Festival holiday.
It is worth mentioning that Diqing Prefecture also organized a variety of theme activities during the Spring Festival. Shangri-La's 2024 Spring Festival Cultural Benefit Activities and Happy Shambhala Series Activities were grandly launched, and various township villager groups held bonfire parties, gala parties, group worship activities and other forms of colorful folk activities. The Valentine's Day cultural tourism theme activity of "Meet Meili, Meet Love" and traditional intangible cultural heritage such as Reba, wine songs, and strings are displayed at the Feilai Temple Observation Deck, allowing tourists to experience the colorful national culture of Diqing while enjoying the magnificent natural landscape of Diqing. In addition, 719 intangible cultural heritage activities (including prefectures, counties, townships, villages, and villager groups) were successfully held, involving 39 intangible cultural heritage items and 5 participants390,000 people, the activity showed the characteristics of leading the way, organized by functional departments, four-level linkage of states, counties and villages, multi-ethnic participation, inheritors taking the lead, and self-integration publicity.
In recent years, Diqing Prefecture has been committed to building a world-class tourist resort, constantly improving tourism infrastructure, improving the quality of tourism services, and attracting more and more tourists to come for sightseeing and vacation. With the opening of the Lixiang Railway, Diqing, now standing at a new starting point connected to the world, the steel dragon has "strung up" the Shangri-La Eco-Tourism Circle, the Jinsha River Tourism Economic Belt, and the Northwest Yunnan Tourism Ring Road, leveraging the new vitality of the development of Shangri-La's cultural and tourism industry.