To improve store sales results and achieve store sales targets, the work of store shopping guides is very important. No matter how big the enterprise platform is, how strong the brand is, it is up to the basic shopping guides of these stores to be responsible for providing product consultation and sales services to customers, and their work skills and ability to show determine the realization of all the plans of the enterprise, so improving the actual work level of the store shopping guide is one thing that the store manager must do well. Today, I will analyze what the store manager can do well in this way.
First of all, the basic knowledge of some stores.
knowledge, the shopping guide needs to be fully mastered. These include product knowledge, store furnishings and basic activities, of which product knowledge is the top priority. Store guides need to know the knowledge of the products they sell, including ingredients, tastes, functional characteristics, eating and storage methods, etc. They can answer all the questions raised by customers about the product in order to provide professional advice and recommendations, so the first thing the store manager should do and continue to do in store meetings or training is to train product knowledge.
The second is customer service methods and sales skills, the store manager should constantly require the store guide to be friendly and warm to receive customers, provide a good customer service experience, and constantly remind them to listen to customer needs, understand their preferences and requirements, and recommend suitable products according to customer needs, which should be the main topic in centralized training or daily work inspection. After mastering the basic service methods, you can then train certain sales skills (don't reverse this order), sales skills include actively guiding customers, promoting products, handling objections and reaching sales, etc.
Finally, let the store guide gradually master some other details through a long period of work, such as keeping the store clean and orderly, regularly checking the product display, ensuring the attractiveness of the product display, and so on. A good store guide should also keep abreast of the inventory of products, including replenishing out-of-stock products, dealing with expired products, etc.
February** Dynamic Incentive Program
All in all, improving the work skills of store guides can play an important role in supporting stores to increase sales and assist store managers to achieve sales targets. Their work involves product sales, customer reception, store management and other aspects, and also reflects the corporate brand and image. Therefore, whether from the perspective of store manager work or enterprise development, it is a necessary and long-lasting thing to improve the work skills of store shopping guides.